Rascasse Audience Intelligence

Equine massage Audience in United States

A data profile of the people who buy, follow and care about Equine massage in United States — modelled from more than twelve digital signal sources. Equine massage has an estimated audience of 643,633 people in United States.

#10382among Topic in United States#472in Pets & Animals

The average Equine massage fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yandex, Kentucky Derby, Veterinary medicine, with strongest over-indexing on Yandex (38.7× the country average).

Demographically, the Equine massage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equine massage fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Yandex.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equine massage profile in United States.

Audience size
644K
in United States
Gender
62.1%♀
37.9% male
Age
42.7
average years
Country rank
#31487
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equine massage fans

62.1% are female, 37.9% are male, average age 42.7.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Equine massage audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.7
Estimated audience size643,633
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Equine massage audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3915%
40-4921%
50+32%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Equine massage audience comes from United States.

Worldwide audience distribution share by country for Equine massage
CountryShare
United States26.4%
Germany10.3%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equine massage audience in United States is strongest.

Fig. 05

Top regions by affinity

Equine massage fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.43×
02Alaska~2K1.36×
03North Dakota~2K1.35×
04South Dakota~2K1.33×
05Montana~2K1.29×
06Delaware~2K1.14×
07Rhode Island~2K1.12×
08Maine~3K1.11×
09West Virginia~3K1.08×
10New Hampshire~3K1.08×
11Idaho~3K1.06×
12Hawaii~3K1.06×
13New Mexico~3K1.03×
14Nebraska~3K1.02×
15Washington, District of Columbia~2K1.02×
16Mississippi~5K0.99×
17Arkansas~5K0.97×
18Kansas~5K0.96×
19Iowa~5K0.95×
20Ohio~20K0.94×
21Oregon~7K0.94×
22Kentucky~7K0.93×
23Oklahoma~7K0.93×
24Louisiana~8K0.92×
25Connecticut~6K0.92×
26Nevada~6K0.92×
27Utah~5K0.92×
28Wisconsin~9K0.90×
29Alabama~8K0.90×
30South Carolina~9K0.89×
31Minnesota~8K0.89×
32Washington~10K0.88×
33Missouri~9K0.88×
34Colorado~9K0.88×
35Indiana~10K0.87×
36Tennessee~10K0.86×
37Maryland~10K0.86×
38Arizona~10K0.85×
39Massachusetts~10K0.84×
40New Jersey~10K0.83×
41Michigan~10K0.82×
42Virginia~10K0.82×
43Georgia~20K0.80×
44North Carolina~20K0.80×
45Pennsylvania~20K0.79×
46Illinois~20K0.77×
47New York~20K0.69×
48Florida~30K0.68×
49Texas~40K0.64×
50California~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Equine massage, United States
0.58×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equine massage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equine massage audience
#·InterestCategoryAffinity×
01YandexTechnology & Electronics38.70×
02AppaloosaPets & Animals21.24×
03Kentucky DerbySports19.41×
04Arabian horsePets & Animals16.63×
05MongoliaTravel & Leisure7.71×
06Veterinary medicineBusiness & Career6.40×
07MassageHealth5.99×
08Tractor Supply CompanyShopping5.28×
09Weather forecastingHome & Garden4.90×
10San Antonio SpursSports4.83×
11Nonprofit organizationPolitics & Society2.91×
12Beauty salonsBeauty & Wellness2.39×
13PinterestInternet & Social Media2.37×
14Health careBusiness & Career2.22×
15Donald TrumpPolitics & Society2.21×
16MedicineBusiness & Career2.16×
17RecipesFood & Beverages2.11×
18Alcoholic beveragesFood & Beverages2.06×
19Home improvementHome & Garden2.00×
20CookingFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equine massage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equine massage audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Community OrientationOPEN2.29×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equine massage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
SustainabilityBALANCE0.76×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equine massage have in United States?

Equine massage has an estimated audience of 643,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equine massage fans?

62.1% of Equine massage fans are female, 37.9% are male, with an average age of 42.7 years.

03

Which brands do Equine massage fans like most?

Equine massage fans show strongest brand affinity for Yandex (38.7×), Kentucky Derby (19.41×), and Veterinary medicine (6.4×) over the country average.

04

Where do Equine massage fans live in United States?

Equine massage fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Equine massage fans also like?

Beyond Equine massage itself, the audience over-indexes on Kentucky Derby (19.41×), Veterinary medicine (6.4×), Arabian horse (16.63×), and Massage (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Equine massage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equine massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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