Equine massage Audience in United States

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Equine massage has an estimated audience of 643,633 people in United States. 62.1% are female, 37.9% are male, average age 42.7. Top regions: California, Florida, Ohio. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Equine massage fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Equine massage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Equine massage fans

Demographic split for Equine massage audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.7
Estimated audience size643,633

Audience persona

The typical Equine massage fan in United States is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Equine massage in United States
RegionReachAffinity
California22,2230.31×
Florida14,9010.34×
Ohio14,6780.74×
Texas13,4980.24×
Pennsylvania10,9060.5×
New York10,0880.28×
North Carolina8,3300.43×
Washington7,3640.57×
Colorado7,3430.72×
Virginia6,9810.45×
Michigan6,6710.4×
Wisconsin6,6350.69×
Illinois6,5350.3×
Tennessee6,4110.5×
New Jersey6,3520.39×
Oregon6,1850.84×
Massachusetts5,8670.46×
Kentucky5,7940.72×
Arizona5,4770.42×
Mississippi5,4211.02×
Georgia5,4020.27×
Minnesota5,3640.58×
South Carolina5,3040.55×
Louisiana5,2210.63×
Arkansas4,8160.91×
Oklahoma4,7100.66×
Missouri4,6720.45×
Alabama4,4870.5×
Indiana4,4790.38×
West Virginia4,4751.49×
Alaska4,4663.24×
Montana4,2172.36×
Kansas4,1340.81×
Idaho4,1331.28×
Hawaii3,9481.43×
Iowa3,9240.74×
Connecticut3,9060.61×
South Dakota3,8432.58×
Maryland3,7630.34×
North Dakota3,7412.83×
New Hampshire3,6871.45×
Wyoming3,6203.79×
Nebraska3,6111.12×
New Mexico3,5921.11×
Nevada3,5800.58×
Rhode Island3,5611.74×
Maine3,5581.54×
Utah3,5130.61×
Vermont3,5023.1×
Delaware3,1891.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equine massage audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Tractor Supply Company6.24×Shopping
Arabian horse14.22×Pets & Animals
Yandex22.46×Technology & Electronics
Diaper bag4.97×Kids & Family
Planet Fitness2.89×Sports
Charles, Prince of Wales18.87×Politics & Society
Massage3.8×Health
Veterinary medicine3.14×Business & Career
Mongolia5.45×Travel & Leisure
Fly fishing3.64×Sports
Show jumping9.42×Sports
Rural King5.01×Home & Garden
Hobby Lobby1.93×Home & Garden
Livestock2×Pets & Animals
Hydro massage17.87×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equine massage audience
TraitClusterScore
Community OrientationOPEN1.73
PatriotismCONSERVATISM1.72
Pet OwnershipJOY1.29
Risk AppetiteTHRILL1.25
ExtroversionTHRILL1.15
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Equine massage
CountryShare
United States26.4%
Germany10.3%
United Kingdom8.6%

See Equine massage audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Equine massage have in United States?

Equine massage has an estimated audience of 643,633 people in United States, concentrated in California and Florida.

What is the gender split and age of Equine massage fans?

62.1% of Equine massage fans are female, 37.9% are male, with an average age of 42.7 years.

Which brands do Equine massage fans like most?

Equine massage fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Equine massage fans live in United States?

Equine massage fans in United States are most concentrated in California (reach 22,223), Florida (reach 14,901), and Ohio (reach 14,678). These three regions account for the largest share of the active audience.

What other brands do Equine massage fans also like?

Beyond Equine massage itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equine massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.