Equine massage Audience in Germany
Equine massage has an estimated audience of 251,319 people in Germany. 64.2% are female, 35.8% are male, average age 42.1. Top regions: Rheinland-Pfalz, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: JACK & JONES, Clint Eastwood, Paul Schockemöhle, Haflinger, Monty Roberts.
The average Equine massage fan in Germany is 42.1 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include JACK & JONES, Clint Eastwood, Paul Schockemöhle, with strongest over-indexing on JACK & JONES (57.37× the country average). Demographically, the Equine massage audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Equine massage fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.1 |
| Estimated audience size | 251,319 |
Audience persona
The typical Equine massage fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 28,142 | 2.23× |
| Niedersachsen | 24,297 | 1× |
| Nordrhein-Westfalen | 22,989 | 0.42× |
| Bayern | 20,256 | 0.5× |
| Hessen | 19,079 | 1× |
| Berlin | 16,257 | 1.45× |
| Baden-Württemberg | 13,959 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 57.37× | Fashion & Accessoires |
| Clint Eastwood | 15.32× | Movies & TV |
| Paul Schockemöhle | 74.89× | Sports |
| Haflinger | 43.14× | Fashion & Accessoires |
| Monty Roberts | 115.5× | Pets & Animals |
| Arabian horse | 9.45× | Pets & Animals |
| Isabell Werth | 17× | Sports |
| Property finder | 4.33× | Home & Garden |
| Hugendubel | 4.71× | Shopping |
| Hanoverian horse | 20.47× | Pets & Animals |
| Herbal Essences | 29.73× | Beauty & Wellness |
| Pet store | 3.67× | Pets & Animals |
| Ariat | 24.03× | Fashion & Accessoires |
| Endurance riding | 22.19× | Sports |
| Osteopathy | 13.36× | Health |
| Massage table | 9.59× | Health |
| Heartland (Canadian TV series) | 14.79× | Movies & TV |
| Fressnapf | 3.24× | Shopping |
| StockTwits | 23.82× | Business & Career |
| Christian Ahlmann | 41.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.31 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Early Adopter Mentality | POWER | 1.67 |
| Travelling | THRILL | 1.57 |
| Sports Activity | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Germany | 10.3% |
| United Kingdom | 8.6% |
See Equine massage audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equine massage have in Germany?
Equine massage has an estimated audience of 251,319 people in Germany, concentrated in Rheinland-Pfalz and Niedersachsen.
What is the gender split and age of Equine massage fans?
64.2% of Equine massage fans are female, 35.8% are male, with an average age of 42.1 years.
Which brands do Equine massage fans like most?
Equine massage fans show strongest brand affinity for JACK & JONES (57.37×), Clint Eastwood (15.32×), and Paul Schockemöhle (74.89×) over the country average.
Where do Equine massage fans live in Germany?
Equine massage fans in Germany are most concentrated in Rheinland-Pfalz (reach 28,142), Niedersachsen (reach 24,297), and Nordrhein-Westfalen (reach 22,989). These three regions account for the largest share of the active audience.
What other brands do Equine massage fans also like?
Beyond Equine massage itself, the audience over-indexes on Clint Eastwood (15.32×), Paul Schockemöhle (74.89×), Haflinger (43.14×), and Monty Roberts (115.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equine massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.