Equine massage Audience in Germany
A data profile of the people who buy, follow and care about Equine massage in Germany — modelled from more than twelve digital signal sources. Equine massage has an estimated audience of 251,319 people in Germany.
The average Equine massage fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Paul Schockemöhle, Haflinger, Isabell Werth, with strongest over-indexing on Paul Schockemöhle (53.4× the country average).
Demographically, the Equine massage audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Equine massage fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.
At a glance
The key figures that characterise the Equine massage profile in Germany.
Search interest · 12-month trend
Demographics of Equine massage fans
64.2% are female, 35.8% are male, average age 42.1.
Gender split
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.1 |
| Estimated audience size | 251,319 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Equine massage audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.4% |
| Germany | 10.3% |
| United Kingdom | 8.6% |
Geography
Where the Equine massage audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~20K | 1.23× | |
| 02 | Berlin | ~10K | 1.07× | |
| 03 | Niedersachsen | ~20K | 1.00× | |
| 04 | Hessen | ~20K | 1.00× | |
| 05 | Baden-Württemberg | ~30K | 0.94× | |
| 06 | Bayern | ~40K | 0.92× | |
| 07 | Nordrhein-Westfalen | ~50K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Equine massage audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monty Roberts | Pets & Animals | 126.64× | ||
| 02 | Helen Langehanenberg | Sports | 122.93× | ||
| 03 | Haflinger | Fashion & Accessoires | 61.18× | ||
| 04 | Paul Schockemöhle | Sports | 53.40× | ||
| 05 | Kentucky Derby | Sports | 42.22× | ||
| 06 | Isabell Werth | Sports | 32.59× | ||
| 07 | Table Tennis World Cup | Sports | 25.28× | ||
| 08 | Clint Eastwood | Movies & TV | 24.44× | ||
| 09 | Hanoverian horse | Pets & Animals | 23.24× | ||
| 10 | Lacrosse | Sports | 21.11× | ||
| 11 | Christian Ahlmann | Sports | 21.10× | ||
| 12 | Osteopathy | Health | 16.98× | ||
| 13 | Clarins | Beauty & Wellness | 13.53× | ||
| 14 | Massage table | Health | 11.86× | ||
| 15 | Fertilizer | Home & Garden | 10.56× | ||
| 16 | Arabian horse | Pets & Animals | 8.71× | ||
| 17 | Olympic Games | Sports | 8.40× | ||
| 18 | Arnold Schwarzenegger | Movies & TV | 7.41× | ||
| 19 | Pet sitting | Pets & Animals | 4.50× | ||
| 20 | Hugendubel | Shopping | 3.68× |
Personality of the Equine massage audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.19× | |
| Extroversion | THRILL | 1.94× | |
| Risk Appetite | THRILL | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Frequently asked questions
How many fans does Equine massage have in Germany?
Equine massage has an estimated audience of 251,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equine massage fans?
64.2% of Equine massage fans are female, 35.8% are male, with an average age of 42.1 years.
Which brands do Equine massage fans like most?
Equine massage fans show strongest brand affinity for Paul Schockemöhle (53.4×), Haflinger (61.18×), and Isabell Werth (32.59×) over the country average.
Where do Equine massage fans live in Germany?
Equine massage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Equine massage fans also like?
Beyond Equine massage itself, the audience over-indexes on Haflinger (61.18×), Isabell Werth (32.59×), Monty Roberts (126.64×), and Helen Langehanenberg (122.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Equine massage audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equine massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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