Rascasse Audience Intelligence

Engraving Audience in United States

A data profile of the people who buy, follow and care about Engraving in United States — modelled from more than twelve digital signal sources. Engraving has an estimated audience of 28,730,597 people in United States.

#689among Topic in United States#71in Home & Garden

The average Engraving fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Personalisation, Livestock, Drawing, with strongest over-indexing on Personalisation (8.15× the country average).

Demographically, the Engraving audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Engraving fan in United States is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Personalisation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engraving profile in United States.

Audience size
28.7M
in United States
Gender
57.6%♀
42.4% male
Age
44.2
average years
Country rank
#1001
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engraving fans

57.6% are female, 42.4% are male, average age 44.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Engraving audience in United States
MetricValue
Female57.6%
Male42.4%
Average age44.2
Estimated audience size28,730,597
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Engraving audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Engraving audience comes from United States.

Worldwide audience distribution share by country for Engraving
CountryShare
United States30.6%
United Kingdom7.2%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engraving audience in United States is strongest.

Fig. 05

Top regions by affinity

Engraving fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.65×
02California~4.5M1.40×
03Hawaii~200K1.33×
04Colorado~600K1.24×
05Texas~3M1.22×
06Washington~700K1.18×
07Oregon~400K1.16×
08Virginia~800K1.14×
09Arizona~700K1.14×
10Kansas~200K1.10×
11Idaho~200K1.09×
12New York~1.5M1.08×
13New Mexico~200K1.07×
14Louisiana~400K1.06×
15Nevada~300K1.06×
16Utah~300K1.06×
17Florida~2M1.05×
18New Jersey~800K1.05×
19Mississippi~200K1.05×
20Oklahoma~300K1.01×
21North Carolina~900K1.00×
22Maryland~500K1.00×
23Illinois~1M0.99×
24Michigan~700K0.99×
25Georgia~900K0.98×
26Alaska~60K0.96×
27Vermont~50K0.96×
28South Carolina~400K0.95×
29Connecticut~300K0.95×
30Montana~80K0.95×
31Missouri~400K0.94×
32Alabama~400K0.94×
33Massachusetts~500K0.93×
34Kentucky~300K0.93×
35Arkansas~200K0.93×
36Maine~100K0.93×
37Rhode Island~80K0.93×
38Pennsylvania~900K0.92×
39Tennessee~500K0.92×
40Nebraska~100K0.91×
41South Dakota~60K0.91×
42Wisconsin~400K0.90×
43Ohio~800K0.89×
44North Dakota~50K0.89×
45Minnesota~400K0.88×
46Indiana~500K0.87×
47New Hampshire~100K0.86×
48Iowa~200K0.85×
49West Virginia~100K0.85×
50Delaware~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Engraving, United States
0.85×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engraving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engraving audience
#·InterestCategoryAffinity×
01PersonalisationHome & Garden8.15×
02Canvas printHome & Garden4.47×
03MonarchyPolitics & Society3.17×
04Microwave ovenHome & Garden2.26×
05Non-alcoholic beverageFood & Beverages2.26×
06Diaper bagKids & Family2.11×
07AdoptionKids & Family1.93×
08Rail transportTravel & Leisure1.88×
09Britney SpearsMusic & Radio1.81×
10Hardware storeHome & Garden1.78×
11DrawingHome & Garden1.72×
12FolklorePolitics & Society1.67×
13Creative CommonsTechnology & Electronics1.65×
14InnovationBusiness & Career1.60×
15LodgingTravel & Leisure1.58×
16HollywoodTravel & Leisure1.57×
17BiologyHealth1.56×
18Subscription business modelShopping1.53×
19LivestockPets & Animals1.52×
20ThanksgivingKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engraving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engraving audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.58×
PatriotismCONSERVATISM1.95×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engraving audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
Social Media UsageJOY0.91×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engraving have in United States?

Engraving has an estimated audience of 28,730,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Engraving fans?

57.6% of Engraving fans are female, 42.4% are male, with an average age of 44.2 years.

03

Which brands do Engraving fans like most?

Engraving fans show strongest brand affinity for Personalisation (8.15×), Livestock (1.52×), and Drawing (1.72×) over the country average.

04

Where do Engraving fans live in United States?

Engraving fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Engraving fans also like?

Beyond Engraving itself, the audience over-indexes on Livestock (1.52×), Drawing (1.72×), Microwave oven (2.26×), and Hollywood (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Engraving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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