Engraving Audience in United States

Engraving logo

Engraving has an estimated audience of 28,730,597 people in United States. 57.6% are female, 42.4% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Engraving fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.62× the country average). Demographically, the Engraving audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Engraving fans

Demographic split for Engraving audience in United States
MetricValue
Female57.6%
Male42.4%
Average age44.2
Estimated audience size28,730,597

Audience persona

The typical Engraving fan in United States is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Engraving in United States
RegionReachAffinity
California4,669,3841.48×
Texas3,328,2271.35×
Florida2,193,1481.13×
New York1,856,0041.16×
Illinois1,010,2901.06×
Georgia930,5341.05×
North Carolina882,3001.02×
Pennsylvania877,4540.91×
Virginia842,5771.2×
Michigan793,2211.06×
Ohio784,6790.89×
New Jersey756,7131.04×
Washington742,4441.29×
Arizona688,4721.17×
Massachusetts544,5280.96×
Colorado541,2731.2×
Tennessee535,0280.93×
Maryland488,8810.99×
Indiana444,4060.85×
Missouri439,9100.95×
South Carolina404,5630.94×
Oregon398,5731.21×
Louisiana383,1271.03×
Wisconsin367,4640.85×
Alabama361,3700.9×
Minnesota351,5740.85×
Oklahoma323,3761.01×
Kentucky313,3550.87×
Nevada292,1591.05×
Utah278,3561.08×
Connecticut275,1560.95×
Kansas247,7961.09×
Mississippi219,0310.93×
Arkansas216,2040.91×
Iowa190,6820.81×
Washington, District of Columbia180,5772.09×
Hawaii176,1901.43×
Idaho160,4301.11×
New Mexico145,1311.01×
Nebraska121,1000.84×
West Virginia94,5460.71×
Maine88,3350.86×
New Hampshire84,7190.75×
Rhode Island77,1050.84×
Montana63,7430.8×
Delaware56,4190.71×
South Dakota51,7540.78×
Alaska47,1750.77×
Vermont41,6180.83×
North Dakota34,5820.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engraving audience
BrandAffinityCategory
Goop14.62×Internet & Social Media
Governor of Michigan15.2×Politics & Society
Vocal harmony8.4×Music & Radio
Wok12.03×Food & Beverages
Grinch7.06×Movies & TV
Google Home10.87×Technology & Electronics
headspace14.82×Health
Hibachi12.28×Food & Beverages
Grace Slick13.29×Music & Radio
Israel2.94×Travel & Leisure
Cherish (group)14.81×Music & Radio
Hipster11.35×Politics & Society
Fairy godmother8.71×Literature
No Escape (1994 film)13.05×Movies & TV
El Paso County, Colorado13.87×Travel & Leisure
TV Fanatic11.36×Movies & TV
Urban Outfitters1.98×Shopping
Guitarist (magazine)11.73×Music & Radio
Kikar HaShabbat16.87×News
Cryptic crossword14.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engraving audience
TraitClusterScore
IndividualismJOY4.02
PatriotismCONSERVATISM1.57
Luxury OrientationPREMIUM1.37
ExtroversionTHRILL1.27
IndulgenceJOY1.24
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Engraving
CountryShare
United States30.6%
United Kingdom7.2%
India5.9%

See Engraving audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Engraving have in United States?

Engraving has an estimated audience of 28,730,597 people in United States, concentrated in California and Texas.

What is the gender split and age of Engraving fans?

57.6% of Engraving fans are female, 42.4% are male, with an average age of 44.2 years.

Which brands do Engraving fans like most?

Engraving fans show strongest brand affinity for Goop (14.62×), Governor of Michigan (15.2×), and Vocal harmony (8.4×) over the country average.

Where do Engraving fans live in United States?

Engraving fans in United States are most concentrated in California (reach 4,669,384), Texas (reach 3,328,227), and Florida (reach 2,193,148). These three regions account for the largest share of the active audience.

What other brands do Engraving fans also like?

Beyond Engraving itself, the audience over-indexes on Governor of Michigan (15.2×), Vocal harmony (8.4×), Wok (12.03×), and Grinch (7.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.