Rascasse Audience Intelligence

Christmas traditions Audience in United States

A data profile of the people who buy, follow and care about Christmas traditions in United States — modelled from more than twelve digital signal sources. Christmas traditions has an estimated audience of 3,098,219 people in United States.

#153among TV series in United States#5018among Topic in United States#247in Kids & Family

The average Christmas traditions fan in United States is 38.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Christmas market, Christmas decoration, Hypermarket, with strongest over-indexing on Christmas market (11.32× the country average).

Demographically, the Christmas traditions audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas traditions fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Christmas market.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas traditions profile in United States.

Audience size
3.1M
in United States
Gender
81.3%♀
18.7% male
Age
38.1
average years
Country rank
#10019
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas traditions fans

81.3% are female, 18.7% are male, average age 38.1.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Christmas traditions audience in United States
MetricValue
Female81.3%
Male18.7%
Average age38.1
Estimated audience size3,098,219
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Christmas traditions audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Christmas traditions audience comes from United States.

Worldwide audience distribution share by country for Christmas traditions
CountryShare
United States39.8%
Germany13.0%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas traditions audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas traditions fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.47×
02Missouri~70K1.39×
03Mississippi~30K1.23×
04Idaho~20K1.23×
05Texas~300K1.22×
06Kentucky~50K1.21×
07Arkansas~30K1.19×
08Alabama~50K1.13×
09Oklahoma~40K1.13×
10South Dakota~8K1.11×
11West Virginia~20K1.09×
12Kansas~30K1.08×
13Alaska~7K1.07×
14North Dakota~7K1.07×
15Indiana~60K1.06×
16Nebraska~20K1.05×
17Ohio~100K1.04×
18South Carolina~50K1.04×
19Iowa~30K1.04×
20Montana~9K1.01×
21Vermont~5K1.01×
22North Carolina~90K1.00×
23Louisiana~40K1.00×
24Pennsylvania~100K0.99×
25New Mexico~20K0.98×
26Maine~10K0.97×
27New Hampshire~10K0.96×
28Hawaii~10K0.95×
29Delaware~8K0.95×
30Wisconsin~40K0.94×
31Rhode Island~9K0.93×
32Illinois~90K0.91×
33Virginia~70K0.91×
34Tennessee~60K0.91×
35Arizona~60K0.90×
36Nevada~30K0.90×
37Michigan~70K0.89×
38New Jersey~70K0.89×
39Washington~60K0.89×
40Oregon~30K0.89×
41Washington, District of Columbia~8K0.87×
42Georgia~80K0.85×
43Minnesota~40K0.85×
44Connecticut~30K0.83×
45Massachusetts~50K0.79×
46Maryland~40K0.79×
47California~300K0.78×
48Colorado~40K0.77×
49Florida~200K0.76×
50New York~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Christmas traditions, United States
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas traditions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas traditions audience
#·InterestCategoryAffinity×
01Christmas marketFood & Beverages11.32×
02Christian PulisicSports11.32×
03Christmas decorationHome & Garden8.28×
04Berlin WallTravel & Leisure8.18×
05Desperate HousewivesMovies & TV6.71×
06Jeremy Allen WhiteMovies & TV5.42×
07Stitch!Movies & TV4.94×
08HypermarketShopping4.87×
09Kelly OsbourneMusic & Radio4.16×
10Microwave ovenHome & Garden3.92×
11Weather forecastingHome & Garden3.79×
12QVCMovies & TV3.43×
13Non-alcoholic beverageFood & Beverages3.19×
14Discount storesShopping2.92×
15Hardware storeHome & Garden2.67×
16Children's clothingFashion & Accessoires2.59×
17Pizza HutFood & Beverages2.22×
18SupermarketShopping2.08×
19GeneticsKids & Family2.00×
20TMZInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas traditions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas traditions audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Family OrientationCONSERVATISM1.81×
SpiritualityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas traditions audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas traditions have in United States?

Christmas traditions has an estimated audience of 3,098,219 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Christmas traditions fans?

81.3% of Christmas traditions fans are female, 18.7% are male, with an average age of 38.1 years.

03

Which brands do Christmas traditions fans like most?

Christmas traditions fans show strongest brand affinity for Christmas market (11.32×), Christmas decoration (8.28×), and Hypermarket (4.87×) over the country average.

04

Where do Christmas traditions fans live in United States?

Christmas traditions fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas traditions fans also like?

Beyond Christmas traditions itself, the audience over-indexes on Christmas decoration (8.28×), Hypermarket (4.87×), Microwave oven (3.92×), and Christian Pulisic (11.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas traditions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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