Christmas traditions Audience in Germany
Christmas traditions has an estimated audience of 1,013,659 people in Germany. 72.8% are female, 27.2% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Christmas ornament, Jotex, Dropbox (service), Love Actually, 2. Bundesliga.
The average Christmas traditions fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Christmas ornament, Jotex, Dropbox (service), with strongest over-indexing on Christmas ornament (34.27× the country average). Demographically, the Christmas traditions audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of Christmas traditions fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 34.3 |
| Estimated audience size | 1,013,659 |
Audience persona
The typical Christmas traditions fan in Germany is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Christmas ornament.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,216 | 0.52× |
| Baden-Württemberg | 83,925 | 0.61× |
| Bayern | 82,350 | 0.51× |
| Niedersachsen | 64,398 | 0.65× |
| Sachsen | 51,644 | 1.04× |
| Thüringen | 46,693 | 1.81× |
| Hessen | 46,482 | 0.6× |
| Mecklenburg-Vorpommern | 41,280 | 2.13× |
| Schleswig-Holstein | 38,459 | 1.06× |
| Rheinland-Pfalz | 37,745 | 0.74× |
| Sachsen-Anhalt | 37,315 | 1.42× |
| Brandenburg | 34,045 | 1.08× |
| Berlin | 30,466 | 0.67× |
| Hamburg | 26,408 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas ornament | 34.27× | Home & Garden |
| Jotex | 78.71× | Shopping |
| Dropbox (service) | 16.96× | Technology & Electronics |
| Love Actually | 15.4× | Movies & TV |
| 2. Bundesliga | 5.53× | Sports |
| Small Business Administration | 18.6× | Business & Career |
| Christmas market | 10.04× | Food & Beverages |
| Christmas lights | 17.24× | Home & Garden |
| Andy Borg | 8.29× | Music & Radio |
| Italo disco | 13.12× | Music & Radio |
| Same-sex marriage | 21.1× | Kids & Family |
| Real property | 6.6× | Home & Garden |
| Western Union | 5.85× | Business & Career |
| Scotland national football team | 18.29× | Sports |
| ZDF-Fernsehgarten | 9.04× | Movies & TV |
| Croatia national football team | 15.49× | Sports |
| Open water swimming | 20× | Sports |
| Michael Patrick Kelly | 8× | Music & Radio |
| Florian Silbereisen | 4.53× | Music & Radio |
| Moodle | 7.26× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.34 |
| Creativity | OPEN | 1.78 |
| Pet Ownership | JOY | 1.74 |
| Sustainability | BALANCE | 1.7 |
| DIY Mentality | THRILL | 1.62 |
| Individualism | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Germany | 13.0% |
| United Kingdom | 9.7% |
See Christmas traditions audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Christmas traditions have in Germany?
Christmas traditions has an estimated audience of 1,013,659 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Christmas traditions fans?
72.8% of Christmas traditions fans are female, 27.2% are male, with an average age of 34.3 years.
Which brands do Christmas traditions fans like most?
Christmas traditions fans show strongest brand affinity for Christmas ornament (34.27×), Jotex (78.71×), and Dropbox (service) (16.96×) over the country average.
Where do Christmas traditions fans live in Germany?
Christmas traditions fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,216), Baden-Württemberg (reach 83,925), and Bayern (reach 82,350). These three regions account for the largest share of the active audience.
What other brands do Christmas traditions fans also like?
Beyond Christmas traditions itself, the audience over-indexes on Jotex (78.71×), Dropbox (service) (16.96×), Love Actually (15.4×), and 2. Bundesliga (5.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas traditions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.