Rascasse Audience Intelligence

Christmas traditions Audience in Germany

A data profile of the people who buy, follow and care about Christmas traditions in Germany — modelled from more than twelve digital signal sources. Christmas traditions has an estimated audience of 1,013,659 people in Germany.

#103among TV series in Germany#3136among Topic in Germany#166in Kids & Family

The average Christmas traditions fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Christmas ornament, Same-sex marriage, with strongest over-indexing on Telegram (17.53× the country average).

Demographically, the Christmas traditions audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Christmas traditions fan in Germany is more female, around 34.3 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas traditions profile in Germany.

Audience size
1M
in Germany
Gender
72.8%♀
27.2% male
Age
34.3
average years
Country rank
#6446
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas traditions fans

72.8% are female, 27.2% are male, average age 34.3.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Christmas traditions audience in Germany
MetricValue
Female72.8%
Male27.2%
Average age34.3
Estimated audience size1,013,659
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Christmas traditions audience in Germany
Age bracketShare%
16-1934%
20-2918%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Christmas traditions audience comes from Germany.

Worldwide audience distribution share by country for Christmas traditions
CountryShare
United States39.8%
Germany13.0%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas traditions audience in Germany is strongest.

Fig. 05

Top regions by affinity

Christmas traditions fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.29×
02Thüringen~30K1.22×
03Sachsen-Anhalt~30K1.11×
04Hamburg~20K1.07×
05Sachsen~50K1.03×
06Bremen~9K1.03×
07Brandenburg~30K1.02×
08Saarland~10K1.02×
09Schleswig-Holstein~40K1.01×
10Rheinland-Pfalz~50K0.97×
11Berlin~40K0.88×
12Niedersachsen~80K0.85×
13Hessen~70K0.85×
14Baden-Württemberg~100K0.81×
15Bayern~100K0.78×
16Nordrhein-Westfalen~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Christmas traditions, Germany
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas traditions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas traditions audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family40.79×
02Scotland national football teamSports30.46×
03Christmas ornamentHome & Garden29.99×
04Climate engineeringBusiness & Career27.78×
05Sustainable gardeningHome & Garden27.20×
06Ramadan (calendar month)Politics & Society22.84×
07Love ActuallyMovies & TV20.00×
08Earth DayPolitics & Society20.00×
09Wales national football teamSports20.00×
10International Olympic CommitteeSports19.94×
11Sustainable businessBusiness & Career19.89×
12Small Business AdministrationBusiness & Career17.58×
13TelegramInternet & Social Media17.53×
14Dropbox (service)Technology & Electronics17.07×
15New Year's EveHome & Garden16.32×
16TrelloInternet & Social Media15.61×
17Sustainable consumptionFood & Beverages12.51×
18Flower bouquetHome & Garden10.22×
19Christmas marketFood & Beverages8.89×
20FundraisingBusiness & Career8.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas traditions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas traditions audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
Convenience OrientationPREMIUM1.80×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas traditions audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Healthy LifestyleBALANCE0.96×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas traditions have in Germany?

Christmas traditions has an estimated audience of 1,013,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Christmas traditions fans?

72.8% of Christmas traditions fans are female, 27.2% are male, with an average age of 34.3 years.

03

Which brands do Christmas traditions fans like most?

Christmas traditions fans show strongest brand affinity for Telegram (17.53×), Christmas ornament (29.99×), and Same-sex marriage (40.79×) over the country average.

04

Where do Christmas traditions fans live in Germany?

Christmas traditions fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas traditions fans also like?

Beyond Christmas traditions itself, the audience over-indexes on Christmas ornament (29.99×), Same-sex marriage (40.79×), Love Actually (20×), and Dropbox (service) (17.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Christmas traditions audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Christmas traditions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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