Rascasse Audience Intelligence

toy story 2 Audience in United States

A data profile of the people who buy, follow and care about toy story 2 in United States — modelled from more than twelve digital signal sources. toy story 2 has an estimated audience of 1,568,294 people in United States.

#59among Animation in United States#1142among Movie / TV Show / Series in United States#2819in Movies & TV

The average toy story 2 fan in United States is 28.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Incredibles, Chris Hemsworth, Samuel L. Jackson, with strongest over-indexing on The Incredibles (50.59× the country average).

Demographically, the toy story 2 audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical toy story 2 fan in United States is more female, around 28.6 years old, with strong Indulgence tendencies and a notable affinity for The Incredibles.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the toy story 2 profile in United States.

Audience size
1.6M
in United States
Gender
64.2%♀
35.8% male
Age
28.6
average years
Country rank
#17168
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+276%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of toy story 2 viewers

64.2% are female, 35.8% are male, average age 28.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for toy story 2 audience in United States
MetricValue
Female64.2%
Male35.8%
Average age28.6
Estimated audience size1,568,294
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the toy story 2 audience in United States
Age bracketShare%
16-1952%
20-2920%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

45.6%

of the worldwide toy story 2 audience comes from United States.

Worldwide audience distribution share by country for toy story 2
CountryShare
United States45.6%
United Kingdom7.4%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the toy story 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

toy story 2 fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.47×
02Utah~10K1.29×
03Texas~100K1.24×
04Arizona~30K1.24×
05California~100K1.21×
06Oklahoma~10K1.18×
07New Mexico~6K1.18×
08Mississippi~10K1.17×
09Nebraska~6K1.17×
10Kentucky~20K1.16×
11Illinois~40K1.14×
12Idaho~6K1.13×
13Nevada~10K1.12×
14Indiana~20K1.11×
15Ohio~30K1.08×
16Missouri~20K1.06×
17Tennessee~20K1.05×
18Arkansas~9K1.04×
19Kansas~9K1.04×
20Louisiana~10K1.03×
21Iowa~9K1.03×
22South Dakota~2K1.03×
23Michigan~30K1.02×
24Wisconsin~20K1.01×
25North Dakota~2K1.01×
26Alabama~10K1.00×
27Pennsylvania~30K0.99×
28Georgia~30K0.97×
29North Carolina~30K0.97×
30Washington~20K0.95×
31Montana~3K0.94×
32Florida~70K0.93×
33New Jersey~20K0.93×
34New Hampshire~4K0.93×
35Colorado~20K0.92×
36Minnesota~10K0.91×
37Oregon~10K0.91×
38Connecticut~10K0.91×
39Rhode Island~3K0.91×
40Alaska~2K0.90×
41New York~50K0.89×
42Delaware~3K0.89×
43Virginia~20K0.87×
44Massachusetts~20K0.87×
45South Carolina~10K0.87×
46Maine~3K0.86×
47Maryland~20K0.85×
48Hawaii~3K0.77×
49Vermont~1K0.74×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — toy story 2, United States
0.63×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the toy story 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for toy story 2 audience
#·InterestCategoryAffinity×
01The IncrediblesMovies & TV50.59×
02Samuel L. JacksonMovies & TV21.75×
03Chris HemsworthMovies & TV17.61×
04Christmas marketFood & Beverages16.29×
05Online music storeMusic & Radio14.12×
06Daniel RadcliffeMovies & TV12.33×
07Disneyland ParisTravel & Leisure9.48×
08Amazon MusicMusic & Radio8.58×
09BB creamBeauty & Wellness8.07×
10Mickey MouseMovies & TV8.06×
11Graphic novelLiterature7.74×
12DisneylandTravel & Leisure6.20×
13SubwayFood & Beverages4.20×
14NordstromShopping3.93×
15Pizza HutFood & Beverages3.14×
16Harry PotterMovies & TV2.97×
17Beauty salonsBeauty & Wellness2.82×
18Home improvementHome & Garden2.31×
19RecipesFood & Beverages2.20×
20CookingFood & Beverages2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the toy story 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by toy story 2 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.53×
Convenience OrientationPREMIUM2.97×
Pet OwnershipJOY2.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by toy story 2 audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.66×
IndividualismJOY0.81×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does toy story 2 have in United States?

toy story 2 has an estimated audience of 1,568,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of toy story 2 viewers?

64.2% of toy story 2 fans are female, 35.8% are male, with an average age of 28.6 years.

03

Which brands do toy story 2 fans like most?

toy story 2 fans show strongest brand affinity for The Incredibles (50.59×), Chris Hemsworth (17.61×), and Samuel L. Jackson (21.75×) over the country average.

04

Where do toy story 2 fans live in United States?

toy story 2 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do toy story 2 fans also like?

Beyond toy story 2 itself, the audience over-indexes on Chris Hemsworth (17.61×), Samuel L. Jackson (21.75×), Disneyland (6.2×), and Christmas market (16.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for toy story 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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