Rascasse Audience Intelligence

Samuel L. Jackson Audience in United States

A data profile of the people who buy, follow and care about Samuel L. Jackson in United States — modelled from more than twelve digital signal sources. Samuel L. Jackson has an estimated audience of 4,452,553 people in United States.

#297among Actor Actress or TV Star in United States#855among Person in United States#784in Movies & TV

The average Samuel L. Jackson fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joan Cusack, Superman, spiderman movies, with strongest over-indexing on Joan Cusack (21.14× the country average).

Demographically, the Samuel L. Jackson audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samuel L. Jackson fan in United States is balanced, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Joan Cusack.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samuel L. Jackson profile in United States.

Audience size
4.5M
in United States
Gender
46.4%♀
53.6% male
Age
37.1
average years
Country rank
#7350
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Samuel L. Jackson fans

46.4% are female, 53.6% are male, average age 37.1.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Samuel L. Jackson audience in United States
MetricValue
Female46.4%
Male53.6%
Average age37.1
Estimated audience size4,452,553
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Samuel L. Jackson audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Samuel L. Jackson audience comes from United States.

Worldwide audience distribution share by country for Samuel L. Jackson
CountryShare
United States37.3%
United Kingdom5.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samuel L. Jackson audience in United States is strongest.

Fig. 05

Top regions by affinity

Samuel L. Jackson fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.44×
02Mississippi~50K1.43×
03Louisiana~80K1.34×
04Alabama~80K1.33×
05Tennessee~100K1.25×
06Arkansas~50K1.25×
07Maryland~90K1.23×
08South Carolina~80K1.23×
09North Carolina~200K1.18×
10Oklahoma~60K1.16×
11Missouri~80K1.15×
12Texas~400K1.12×
13Kentucky~60K1.11×
14Michigan~100K1.09×
15Ohio~100K1.08×
16Indiana~90K1.08×
17Illinois~200K1.06×
18Delaware~10K1.05×
19Virginia~100K1.04×
20Florida~300K1.03×
21Kansas~40K1.02×
22Nevada~40K1.00×
23Pennsylvania~100K0.99×
24Arizona~90K0.99×
25West Virginia~20K0.96×
26New Mexico~20K0.94×
27Washington, District of Columbia~10K0.93×
28Alaska~9K0.93×
29Wisconsin~60K0.91×
30Idaho~20K0.91×
31Nebraska~20K0.91×
32New York~200K0.90×
33New Jersey~100K0.90×
34Iowa~30K0.90×
35California~400K0.89×
36Oregon~50K0.89×
37Connecticut~40K0.89×
38Washington~80K0.88×
39Montana~10K0.88×
40North Dakota~8K0.88×
41Wyoming~6K0.88×
42Colorado~60K0.87×
43Minnesota~50K0.85×
44Utah~30K0.85×
45Rhode Island~10K0.83×
46South Dakota~9K0.83×
47New Hampshire~10K0.80×
48Maine~10K0.79×
49Massachusetts~70K0.78×
50Hawaii~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Samuel L. Jackson, United States
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samuel L. Jackson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samuel L. Jackson audience
#·InterestCategoryAffinity×
01Deadpool (video game)Games31.37×
02X-Men: The Last StandMovies & TV23.69×
03Jessica JonesMovies & TV22.94×
04toy story 2Movies & TV21.75×
05Joan CusackMovies & TV21.14×
06spiderman moviesMovies & TV19.64×
07Star Wars Episode I: The Phantom MenaceMovies & TV16.39×
08James SpaderMovies & TV12.57×
09Mickey Mouse ClubhouseMovies & TV11.44×
10AndorMovies & TV9.72×
11Joker (graphic novel)Literature8.53×
12Fantastic FourLiterature5.54×
13PeacemakerMovies & TV4.08×
14Raven (comics)Literature3.85×
15SupermanMovies & TV3.55×
16GodzillaMovies & TV3.11×
17ComicsLiterature2.69×
18Harry PotterMovies & TV2.39×
19Video gamesGames1.76×
20Comedy moviesMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samuel L. Jackson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samuel L. Jackson audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.29×
ExtroversionTHRILL1.17×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samuel L. Jackson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Need for SecurityCONSERVATISM0.75×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Samuel L. Jackson have in United States?

Samuel L. Jackson has an estimated audience of 4,452,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Samuel L. Jackson fans?

46.4% of Samuel L. Jackson fans are female, 53.6% are male, with an average age of 37.1 years.

03

Which brands do Samuel L. Jackson fans like most?

Samuel L. Jackson fans show strongest brand affinity for Joan Cusack (21.14×), Superman (3.55×), and spiderman movies (19.64×) over the country average.

04

Where do Samuel L. Jackson fans live in United States?

Samuel L. Jackson fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Samuel L. Jackson fans also like?

Beyond Samuel L. Jackson itself, the audience over-indexes on Superman (3.55×), spiderman movies (19.64×), Peacemaker (4.08×), and toy story 2 (21.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Samuel L. Jackson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samuel L. Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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