Rascasse Audience Intelligence

Star Wars Episode I: The Phantom Menace Audience in United States

A data profile of the people who buy, follow and care about Star Wars Episode I: The Phantom Menace in United States — modelled from more than twelve digital signal sources. Star Wars Episode I: The Phantom Menace has an estimated audience of 1,187,387 people in United States.

#35among Science Fiction & Fantasy in United States#1529among Movie / TV Show / Series in United States#3676in Movies & TV

The average Star Wars Episode I: The Phantom Menace fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, The Incredibles, Buckingham Palace, with strongest over-indexing on Disneyland Paris (29.52× the country average).

Demographically, the Star Wars Episode I: The Phantom Menace audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Wars Episode I: The Phantom Menace fan in United States is more male, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Wars Episode I: The Phantom Menace profile in United States.

Audience size
1.2M
in United States
Gender
35.0%♀
65.0% male
Age
30.6
average years
Country rank
#21029
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Wars Episode I: The Phantom Menace viewers

35.0% are female, 65.0% are male, average age 30.6.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Star Wars Episode I: The Phantom Menace audience in United States
MetricValue
Female35.0%
Male65.0%
Average age30.6
Estimated audience size1,187,387
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Star Wars Episode I: The Phantom Menace audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3916%
40-4914%
50+6%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Star Wars Episode I: The Phantom Menace audience comes from United States.

Worldwide audience distribution share by country for Star Wars Episode I: The Phantom Menace
CountryShare
United States46.2%
United Kingdom10.8%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Wars Episode I: The Phantom Menace audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Wars Episode I: The Phantom Menace fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.53×
02Idaho~9K1.39×
03Oregon~20K1.20×
04Arizona~30K1.19×
05Montana~4K1.18×
06Alaska~3K1.17×
07California~200K1.15×
08Oklahoma~20K1.15×
09Washington~30K1.08×
10Colorado~20K1.07×
11Arkansas~10K1.07×
12New Mexico~7K1.07×
13Indiana~20K1.05×
14Iowa~10K1.05×
15Kansas~10K1.05×
16North Dakota~3K1.05×
17Kentucky~20K1.04×
18Nebraska~6K1.03×
19Nevada~10K1.02×
20Texas~100K1.01×
21Tennessee~30K1.01×
22West Virginia~6K1.01×
23Missouri~20K1.00×
24New Hampshire~5K1.00×
25Maine~4K1.00×
26Ohio~40K0.99×
27Michigan~30K0.98×
28South Dakota~3K0.98×
29Vermont~2K0.98×
30Minnesota~20K0.97×
31Wisconsin~20K0.95×
32Florida~80K0.94×
33Rhode Island~4K0.94×
34Illinois~40K0.93×
35North Carolina~40K0.93×
36Virginia~30K0.92×
37Massachusetts~20K0.92×
38Pennsylvania~40K0.91×
39Alabama~20K0.91×
40Connecticut~10K0.91×
41South Carolina~20K0.89×
42Mississippi~9K0.89×
43Hawaii~5K0.87×
44Louisiana~10K0.85×
45Georgia~30K0.84×
46Maryland~20K0.83×
47Delaware~3K0.82×
48New Jersey~30K0.80×
49New York~50K0.77×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Star Wars Episode I: The Phantom Menace, United States
0.69×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Wars Episode I: The Phantom Menace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Wars Episode I: The Phantom Menace audience
#·InterestCategoryAffinity×
01Lego MindstormsKids & Family60.91×
02Lego NinjagoKids & Family50.70×
03The IncrediblesMovies & TV33.67×
04Buckingham PalaceTravel & Leisure33.03×
05Disneyland ParisTravel & Leisure29.52×
06Volkswagen ID.4Cars & Mobility29.30×
07Lego Star WarsKids & Family25.09×
08United States national football teamSports17.87×
09X-MenMovies & TV17.73×
10Samuel L. JacksonMovies & TV16.39×
11Downton AbbeyMovies & TV15.33×
12International educationBusiness & Career13.08×
13Chris HemsworthMovies & TV12.59×
14Superhero fictionLiterature11.90×
15Alvin and the ChipmunksMusic & Radio10.74×
16Guardians of the Galaxy (film)Movies & TV10.73×
17Spider-ManMovies & TV7.57×
18Action-adventure gameGames6.77×
19Anime and manga fandomLiterature5.21×
20DisneylandTravel & Leisure5.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Wars Episode I: The Phantom Menace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Wars Episode I: The Phantom Menace audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.33×
Pet OwnershipJOY2.12×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Wars Episode I: The Phantom Menace audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.81×
Career OrientationPOWER0.82×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Wars Episode I: The Phantom Menace have in United States?

Star Wars Episode I: The Phantom Menace has an estimated audience of 1,187,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Wars Episode I: The Phantom Menace viewers?

35.0% of Star Wars Episode I: The Phantom Menace fans are female, 65.0% are male, with an average age of 30.6 years.

03

Which brands do Star Wars Episode I: The Phantom Menace fans like most?

Star Wars Episode I: The Phantom Menace fans show strongest brand affinity for Disneyland Paris (29.52×), The Incredibles (33.67×), and Buckingham Palace (33.03×) over the country average.

04

Where do Star Wars Episode I: The Phantom Menace fans live in United States?

Star Wars Episode I: The Phantom Menace fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Star Wars Episode I: The Phantom Menace fans also like?

Beyond Star Wars Episode I: The Phantom Menace itself, the audience over-indexes on The Incredibles (33.67×), Buckingham Palace (33.03×), Lego Ninjago (50.7×), and Lego Mindstorms (60.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars Episode I: The Phantom Menace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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