Star Wars Episode I: The Phantom Menace Audience in United States
Star Wars Episode I: The Phantom Menace has an estimated audience of 1,255,797 people in United States. 35.0% are female, 65.0% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Meals on Wheels, Hebe, Voter registration, Product design.
The average Star Wars Episode I: The Phantom Menace fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Meals on Wheels, Hebe, with strongest over-indexing on Elsword (36.67× the country average). Demographically, the Star Wars Episode I: The Phantom Menace audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy
Demographics of Star Wars Episode I: The Phantom Menace fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 30.6 |
| Estimated audience size | 1,255,797 |
Audience persona
The typical Star Wars Episode I: The Phantom Menace fan in United States is more male, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 169,778 | 1.23× |
| Texas | 116,756 | 1.08× |
| Florida | 82,642 | 0.97× |
| New York | 57,580 | 0.82× |
| Illinois | 40,868 | 0.98× |
| Ohio | 39,692 | 1.03× |
| Pennsylvania | 39,308 | 0.93× |
| North Carolina | 36,481 | 0.97× |
| Georgia | 33,890 | 0.88× |
| Michigan | 33,043 | 1.01× |
| Arizona | 31,856 | 1.24× |
| Virginia | 29,005 | 0.95× |
| Washington | 28,371 | 1.13× |
| New Jersey | 26,417 | 0.83× |
| Tennessee | 25,799 | 1.02× |
| Indiana | 24,608 | 1.07× |
| Massachusetts | 23,235 | 0.94× |
| Colorado | 21,695 | 1.1× |
| Missouri | 19,959 | 0.99× |
| Wisconsin | 18,034 | 0.95× |
| Maryland | 17,951 | 0.83× |
| Minnesota | 17,665 | 0.98× |
| Oregon | 17,578 | 1.22× |
| South Carolina | 17,335 | 0.92× |
| Utah | 17,304 | 1.54× |
| Oklahoma | 16,282 | 1.17× |
| Kentucky | 16,247 | 1.03× |
| Alabama | 15,773 | 0.9× |
| Louisiana | 13,429 | 0.83× |
| Nevada | 12,607 | 1.04× |
| Connecticut | 11,402 | 0.91× |
| Arkansas | 11,190 | 1.08× |
| Iowa | 10,679 | 1.03× |
| Kansas | 10,284 | 1.04× |
| Idaho | 8,715 | 1.38× |
| Mississippi | 8,650 | 0.84× |
| New Mexico | 6,669 | 1.06× |
| Nebraska | 6,361 | 1.01× |
| West Virginia | 5,547 | 0.95× |
| New Hampshire | 4,978 | 1.01× |
| Hawaii | 4,425 | 0.82× |
| Maine | 4,359 | 0.97× |
| Montana | 3,974 | 1.14× |
| Rhode Island | 3,570 | 0.89× |
| Alaska | 2,894 | 1.08× |
| South Dakota | 2,650 | 0.91× |
| Delaware | 2,564 | 0.74× |
| North Dakota | 2,556 | 0.99× |
| Washington, District of Columbia | 2,505 | 0.66× |
| Vermont | 2,068 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 36.67× | Games |
| Meals on Wheels | 8.55× | Food & Beverages |
| Hebe | 9.52× | Home & Garden |
| Voter registration | 5.77× | Politics & Society |
| Product design | 2.28× | Business & Career |
| Monogram | 4.4× | Home & Garden |
| Electrolyte | 4.95× | Health |
| Combat sport | 1.64× | Sports |
| WAOW | 13.12× | Movies & TV |
| Tasha Alexander | 60.34× | Literature |
| Mothercare | 2.04× | Kids & Family |
| JDSU | 1.89× | Business & Career |
| Home staging | 2.88× | Home & Garden |
| Pro-Ject | 2.06× | Music & Radio |
| Jesse Plemons | 1.7× | Movies & TV |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 5.57× | Politics & Society |
| Box lacrosse | 4.13× | Sports |
| Vocal harmony | 2.16× | Music & Radio |
| Monmouth County, New Jersey | 4.64× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.6 |
| Luxury Orientation | PREMIUM | 1.6 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.33 |
| Convenience Orientation | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.2% |
| United Kingdom | 11.9% |
| Canada | 5.5% |
See Star Wars Episode I: The Phantom Menace audiences in other countries
- Star Wars Episode I: The Phantom Menace — Germany
- Star Wars Episode I: The Phantom Menace — United Kingdom
- Star Wars Episode I: The Phantom Menace — France
- Star Wars Episode I: The Phantom Menace — Italy
- Star Wars Episode I: The Phantom Menace — Spain
- Star Wars Episode I: The Phantom Menace — Brazil
- Star Wars Episode I: The Phantom Menace — Japan
- Star Wars Episode I: The Phantom Menace — South Korea
- Star Wars Episode I: The Phantom Menace — India
More Science Fiction & Fantasy audiences in United States
- Wonder Woman (17,534,332)
- How to Train Your Dragon (film) (12,567,195)
- Jurassic World (11,381,709)
- Twilight (series) (7,871,680)
- Guardians of the Galaxy (film) (7,547,535)
Frequently asked questions
How many fans does Star Wars Episode I: The Phantom Menace have in United States?
Star Wars Episode I: The Phantom Menace has an estimated audience of 1,255,797 people in United States, concentrated in California and Texas.
What is the gender split and age of Star Wars Episode I: The Phantom Menace fans?
35.0% of Star Wars Episode I: The Phantom Menace fans are female, 65.0% are male, with an average age of 30.6 years.
Which brands do Star Wars Episode I: The Phantom Menace fans like most?
Star Wars Episode I: The Phantom Menace fans show strongest brand affinity for Elsword (36.67×), Meals on Wheels (8.55×), and Hebe (9.52×) over the country average.
Where do Star Wars Episode I: The Phantom Menace fans live in United States?
Star Wars Episode I: The Phantom Menace fans in United States are most concentrated in California (reach 169,778), Texas (reach 116,756), and Florida (reach 82,642). These three regions account for the largest share of the active audience.
What other brands do Star Wars Episode I: The Phantom Menace fans also like?
Beyond Star Wars Episode I: The Phantom Menace itself, the audience over-indexes on Meals on Wheels (8.55×), Hebe (9.52×), Voter registration (5.77×), and Product design (2.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Star Wars Episode I: The Phantom Menace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.