X-Men Audience in United States

X-Men logo

X-Men has an estimated audience of 3,049,405 people in United States. 28.1% are female, 71.9% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Bishop (comics), Peacemaker, Superman, Batman, Raven (comics).

The average X-Men fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bishop (comics), Peacemaker, Superman, with strongest over-indexing on Bishop (comics) (55.17× the country average). Demographically, the X-Men audience skews more male with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of X-Men fans

Demographic split for X-Men audience in United States
MetricValue
Female28.1%
Male71.9%
Average age33.5
Estimated audience size3,049,405

Audience persona

The typical X-Men fan in United States is more male, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bishop (comics).

Top regions in United States

Top regions ranked by reach for X-Men in United States
RegionReachAffinity
California437,3641.3×
Texas350,3371.34×
Florida238,9891.16×
New York178,1161.05×
Illinois107,3321.06×
Pennsylvania103,3721.01×
Georgia102,5931.09×
North Carolina95,7451.04×
Ohio92,2980.98×
Arizona89,5511.44×
New Jersey81,9541.06×
Michigan81,8041.03×
Virginia72,4870.98×
Washington64,1801.05×
Tennessee63,7441.04×
Indiana58,1801.04×
Massachusetts55,5660.92×
Maryland54,0671.03×
Missouri52,7211.07×
Alabama51,6211.21×
Colorado47,8190.99×
South Carolina44,8180.98×
Minnesota40,3570.92×
Kentucky40,3031.05×
Louisiana40,2611.02×
Oklahoma40,0991.18×
Wisconsin38,7240.84×
Oregon35,8801.03×
Nevada33,9441.15×
Connecticut30,8811.01×
Utah30,6481.12×
Arkansas26,1891.04×
Mississippi24,2060.96×
Kansas23,9341×
Iowa22,9450.91×
New Mexico17,1051.12×
Idaho15,0630.99×
Nebraska13,6600.89×
West Virginia13,2040.93×
Hawaii12,3910.95×
New Hampshire9,4100.78×
Rhode Island8,5100.88×
Maine8,3600.77×
Alaska7,5051.15×
Delaware7,4030.88×
Washington, District of Columbia7,1570.78×
Montana6,6810.79×
South Dakota5,4720.78×
North Dakota4,9820.8×
Vermont3,5620.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for X-Men audience
BrandAffinityCategory
Bishop (comics)55.17×Literature
Peacemaker4.26×Movies & TV
Superman2.64×Movies & TV
Batman4.59×Movies & TV
Raven (comics)5.37×Literature
Euphoria2.01×Movies & TV
Beauty1.75×Beauty & Wellness
spiderman movies11.91×Movies & TV
Star Wars Episode I: The Phantom Menace17.73×Movies & TV
Video games1.88×Games
Movies1.51×Movies & TV
Televisions1.74×Technology & Electronics
Action figure4.01×Kids & Family
Jessica Jones18.25×Movies & TV
Shoes1.73×Fashion & Accessoires
Harry Potter2.03×Movies & TV
Computers1.5×Technology & Electronics
First-person shooter games2.35×Games
Cuisine1.61×Food & Beverages
Tom Holland5.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by X-Men audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.62
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.31
IndividualismJOY1.22
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for X-Men
CountryShare
United States25.7%
Brazil9.3%
India5.7%

See X-Men audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does X-Men have in United States?

X-Men has an estimated audience of 3,049,405 people in United States, concentrated in California and Texas.

What is the gender split and age of X-Men fans?

28.1% of X-Men fans are female, 71.9% are male, with an average age of 33.5 years.

Which brands do X-Men fans like most?

X-Men fans show strongest brand affinity for Bishop (comics) (55.17×), Peacemaker (4.26×), and Superman (2.64×) over the country average.

Where do X-Men fans live in United States?

X-Men fans in United States are most concentrated in California (reach 437,364), Texas (reach 350,337), and Florida (reach 238,989). These three regions account for the largest share of the active audience.

What other brands do X-Men fans also like?

Beyond X-Men itself, the audience over-indexes on Peacemaker (4.26×), Superman (2.64×), Batman (4.59×), and Raven (comics) (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for X-Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.