Jessica Jones Audience in United States

Jessica Jones logo

Jessica Jones has an estimated audience of 972,773 people in United States. 40.0% are female, 60.0% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: John Wick 2, Chris Hemsworth, Samuel L. Jackson, Doctor Strange, Guardians of the Galaxy (film).

The average Jessica Jones fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Wick 2, Chris Hemsworth, Samuel L. Jackson, with strongest over-indexing on John Wick 2 (74.47× the country average). Demographically, the Jessica Jones audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Jessica Jones fans

Demographic split for Jessica Jones audience in United States
MetricValue
Female40.0%
Male60.0%
Average age33.8
Estimated audience size972,773

Audience persona

The typical Jessica Jones fan in United States is more male, around 33.8 years old, with strong Tradition tendencies and a notable affinity for John Wick 2.

Top regions in United States

Top regions ranked by reach for Jessica Jones in United States
RegionReachAffinity
California126,0181.18×
Texas97,7801.17×
Florida67,5731.03×
New York59,4791.09×
Illinois34,8801.08×
Pennsylvania33,8291.03×
Georgia31,7961.06×
Ohio31,5051.05×
North Carolina29,7721.02×
Michigan26,6671.05×
New Jersey25,7641.04×
Virginia24,0371.01×
Washington22,8971.17×
Arizona21,4471.08×
Tennessee19,7471.01×
Indiana19,3751.09×
Massachusetts18,6610.97×
Maryland17,0391.02×
Missouri16,5621.06×
Colorado15,1500.99×
South Carolina13,6120.93×
Kentucky12,9911.07×
Oregon12,9861.16×
Minnesota12,8930.92×
Wisconsin12,7620.87×
Louisiana12,7451.02×
Alabama12,5750.93×
Oklahoma11,9981.11×
Nevada10,0191.06×
Connecticut10,0101.03×
Utah8,9041.02×
Kansas8,4661.1×
Arkansas8,3061.04×
Iowa8,0031×
Mississippi8,0021×
New Mexico5,1211.05×
Idaho4,8911×
Nebraska4,6870.96×
West Virginia4,3520.96×
Hawaii3,7000.88×
New Hampshire3,6500.95×
Maine3,3660.97×
Rhode Island2,8510.92×
Washington, District of Columbia2,4060.82×
Delaware2,3710.88×
Montana2,3120.86×
Alaska1,9650.94×
South Dakota1,9530.87×
North Dakota1,7040.85×
Vermont1,3950.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jessica Jones audience
BrandAffinityCategory
John Wick 274.47×Movies & TV
Chris Hemsworth20.72×Movies & TV
Samuel L. Jackson23.76×Movies & TV
Doctor Strange19.15×Literature
Guardians of the Galaxy (film)13.06×Movies & TV
Jean Paul Gaultier19.97×Fashion & Accessoires
24 (TV series)21.56×Movies & TV
Superhero fiction12.67×Literature
Superman2.65×Movies & TV
Anime and manga fandom5.94×Literature
Ant-Man (film)20.98×Movies & TV
The 100 (TV series)17.82×Movies & TV
Spider-Man6.97×Movies & TV
X-Men15.18×Movies & TV
Anthony Mackie16.22×Movies & TV
Graphic novel8.41×Literature
Indiana Jones (franchise)14.91×Movies & TV
United States national football team13.82×Sports
Collectible card game6.83×Games
Kia Sportage15.96×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jessica Jones audience
TraitClusterScore
TraditionCONSERVATISM1.57
Pet OwnershipJOY1.5
Risk AppetiteTHRILL1.48
LGBTQ+ IdentityOPEN1.47
Luxury OrientationPREMIUM1.4
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Jessica Jones
CountryShare
United States27.9%
Brazil11.2%
India4.2%

See Jessica Jones audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Jessica Jones have in United States?

Jessica Jones has an estimated audience of 972,773 people in United States, concentrated in California and Texas.

What is the gender split and age of Jessica Jones fans?

40.0% of Jessica Jones fans are female, 60.0% are male, with an average age of 33.8 years.

Which brands do Jessica Jones fans like most?

Jessica Jones fans show strongest brand affinity for John Wick 2 (74.47×), Chris Hemsworth (20.72×), and Samuel L. Jackson (23.76×) over the country average.

Where do Jessica Jones fans live in United States?

Jessica Jones fans in United States are most concentrated in California (reach 126,018), Texas (reach 97,780), and Florida (reach 67,573). These three regions account for the largest share of the active audience.

What other brands do Jessica Jones fans also like?

Beyond Jessica Jones itself, the audience over-indexes on Chris Hemsworth (20.72×), Samuel L. Jackson (23.76×), Doctor Strange (19.15×), and Guardians of the Galaxy (film) (13.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jessica Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.