Harry Potter and the Chamber of Secrets Audience in United States
Harry Potter and the Chamber of Secrets has an estimated audience of 696,756 people in United States. 43.3% are female, 56.7% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Daniel Radcliffe, Christmas market, Jean Paul Gaultier, The Incredibles.
The average Harry Potter and the Chamber of Secrets fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Daniel Radcliffe, Christmas market, with strongest over-indexing on Harry Potter (6.84× the country average). Demographically, the Harry Potter and the Chamber of Secrets audience skews more male with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter and the Chamber of Secrets fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 31.6 |
| Estimated audience size | 696,756 |
Audience persona
The typical Harry Potter and the Chamber of Secrets fan in United States is more male, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 82,788 | 1.08× |
| Texas | 61,702 | 1.03× |
| Florida | 44,624 | 0.95× |
| New York | 34,341 | 0.88× |
| Illinois | 24,402 | 1.05× |
| Pennsylvania | 22,461 | 0.96× |
| Ohio | 21,048 | 0.98× |
| North Carolina | 20,363 | 0.97× |
| Georgia | 20,192 | 0.94× |
| Michigan | 18,917 | 1.04× |
| Virginia | 17,659 | 1.04× |
| New Jersey | 16,439 | 0.93× |
| Arizona | 16,228 | 1.14× |
| Washington | 15,642 | 1.12× |
| Tennessee | 14,446 | 1.03× |
| Indiana | 13,386 | 1.05× |
| Massachusetts | 13,382 | 0.97× |
| Colorado | 12,586 | 1.15× |
| Missouri | 11,838 | 1.05× |
| Wisconsin | 10,804 | 1.03× |
| Maryland | 10,318 | 0.86× |
| Alabama | 10,243 | 1.05× |
| Minnesota | 9,722 | 0.97× |
| South Carolina | 9,615 | 0.92× |
| Utah | 9,526 | 1.53× |
| Kentucky | 9,218 | 1.06× |
| Oregon | 8,952 | 1.12× |
| Oklahoma | 8,816 | 1.14× |
| Louisiana | 7,505 | 0.84× |
| Connecticut | 6,371 | 0.91× |
| Nevada | 6,081 | 0.9× |
| Iowa | 5,936 | 1.03× |
| Kansas | 5,909 | 1.08× |
| Arkansas | 5,891 | 1.03× |
| Mississippi | 5,056 | 0.88× |
| Idaho | 4,951 | 1.42× |
| New Mexico | 3,531 | 1.01× |
| Nebraska | 3,501 | 1× |
| West Virginia | 3,212 | 0.99× |
| New Hampshire | 2,825 | 1.03× |
| Hawaii | 2,397 | 0.8× |
| Maine | 2,366 | 0.95× |
| Montana | 2,117 | 1.1× |
| Rhode Island | 1,985 | 0.89× |
| Delaware | 1,500 | 0.78× |
| Alaska | 1,469 | 0.99× |
| South Dakota | 1,445 | 0.9× |
| Washington, District of Columbia | 1,424 | 0.68× |
| North Dakota | 1,301 | 0.91× |
| Vermont | 1,095 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 6.84× | Movies & TV |
| Daniel Radcliffe | 20.34× | Movies & TV |
| Christmas market | 16.27× | Food & Beverages |
| Jean Paul Gaultier | 21.18× | Fashion & Accessoires |
| The Incredibles | 15.18× | Movies & TV |
| Disneyland | 4.17× | Travel & Leisure |
| Disney Princess | 6.98× | Kids & Family |
| Mickey Mouse | 6.81× | Movies & TV |
| Christmas decoration | 6.74× | Home & Garden |
| Chris Hemsworth | 6.98× | Movies & TV |
| Mystery fiction | 3.33× | Literature |
| Samuel L. Jackson | 7.75× | Movies & TV |
| Animated movies | 2.1× | Movies & TV |
| Bored Panda | 4.94× | Internet & Social Media |
| Urban Outfitters | 3.05× | Shopping |
| Nordstrom | 1.74× | Shopping |
| Panda Express | 1.99× | Food & Beverages |
| Psychological thriller | 3.38× | Literature |
| Star Trek | 5.03× | Movies & TV |
| Spider-Man | 3.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
| Mindfulness | BALANCE | 1 |
| Creativity | OPEN | 0.99 |
| Convenience Orientation | PREMIUM | 0.98 |
| Pet Ownership | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| India | 14.7% |
| United Kingdom | 11.0% |
See Harry Potter and the Chamber of Secrets audiences in other countries
- Harry Potter and the Chamber of Secrets — Germany
- Harry Potter and the Chamber of Secrets — United Kingdom
- Harry Potter and the Chamber of Secrets — France
- Harry Potter and the Chamber of Secrets — Italy
- Harry Potter and the Chamber of Secrets — Spain
- Harry Potter and the Chamber of Secrets — Brazil
- Harry Potter and the Chamber of Secrets — Japan
- Harry Potter and the Chamber of Secrets — South Korea
- Harry Potter and the Chamber of Secrets — India
More Action audiences in United States
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Frequently asked questions
How many fans does Harry Potter and the Chamber of Secrets have in United States?
Harry Potter and the Chamber of Secrets has an estimated audience of 696,756 people in United States, concentrated in California and Texas.
What is the gender split and age of Harry Potter and the Chamber of Secrets fans?
43.3% of Harry Potter and the Chamber of Secrets fans are female, 56.7% are male, with an average age of 31.6 years.
Which brands do Harry Potter and the Chamber of Secrets fans like most?
Harry Potter and the Chamber of Secrets fans show strongest brand affinity for Harry Potter (6.84×), Daniel Radcliffe (20.34×), and Christmas market (16.27×) over the country average.
Where do Harry Potter and the Chamber of Secrets fans live in United States?
Harry Potter and the Chamber of Secrets fans in United States are most concentrated in California (reach 82,788), Texas (reach 61,702), and Florida (reach 44,624). These three regions account for the largest share of the active audience.
What other brands do Harry Potter and the Chamber of Secrets fans also like?
Beyond Harry Potter and the Chamber of Secrets itself, the audience over-indexes on Daniel Radcliffe (20.34×), Christmas market (16.27×), Jean Paul Gaultier (21.18×), and The Incredibles (15.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Harry Potter and the Chamber of Secrets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.