Rascasse Audience Intelligence

Harry Potter and the Chamber of Secrets Audience in United States

A data profile of the people who buy, follow and care about Harry Potter and the Chamber of Secrets in United States — modelled from more than twelve digital signal sources. Harry Potter and the Chamber of Secrets has an estimated audience of 649,716 people in United States.

#76among Action in United States#2671among Movie / TV Show / Series in United States#5836in Movies & TV

The average Harry Potter and the Chamber of Secrets fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Daniel Radcliffe, Christmas market, Harry Potter, with strongest over-indexing on Daniel Radcliffe (37.08× the country average).

Demographically, the Harry Potter and the Chamber of Secrets audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter and the Chamber of Secrets fan in United States is more male, around 31.6 years old, with strong Indulgence tendencies and a notable affinity for Daniel Radcliffe.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter and the Chamber of Secrets profile in United States.

Audience size
650K
in United States
Gender
43.3%♀
56.7% male
Age
31.6
average years
Country rank
#31291
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter and the Chamber of Secrets viewers

43.3% are female, 56.7% are male, average age 31.6.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Harry Potter and the Chamber of Secrets audience in United States
MetricValue
Female43.3%
Male56.7%
Average age31.6
Estimated audience size649,716
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Harry Potter and the Chamber of Secrets audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3912%
40-4912%
50+11%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Harry Potter and the Chamber of Secrets audience comes from United States.

Worldwide audience distribution share by country for Harry Potter and the Chamber of Secrets
CountryShare
United States21.3%
India11.1%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter and the Chamber of Secrets audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter and the Chamber of Secrets fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.52×
02Idaho~5K1.43×
03Arizona~20K1.15×
04Montana~2K1.14×
05Oklahoma~9K1.13×
06Alaska~2K1.12×
07Kansas~6K1.10×
08Oregon~9K1.09×
09Washington~20K1.08×
10Colorado~10K1.07×
11Kentucky~9K1.07×
12Arkansas~6K1.07×
13Alabama~10K1.06×
14California~80K1.04×
15Iowa~6K1.04×
16Tennessee~10K1.03×
17Indiana~10K1.03×
18Missouri~10K1.03×
19Nebraska~4K1.03×
20West Virginia~3K1.03×
21New Hampshire~3K1.03×
22Wisconsin~10K1.02×
23New Mexico~4K1.02×
24Texas~60K0.99×
25Michigan~20K0.99×
26Virginia~20K0.99×
27North Dakota~1K0.98×
28Illinois~20K0.97×
29Maine~2K0.97×
30South Dakota~2K0.97×
31Ohio~20K0.96×
32Minnesota~10K0.96×
33Vermont~1K0.95×
34Florida~40K0.93×
35Pennsylvania~20K0.93×
36Massachusetts~10K0.93×
37Rhode Island~2K0.93×
38North Carolina~20K0.92×
39Mississippi~5K0.92×
40South Carolina~10K0.91×
41Georgia~20K0.90×
42New Jersey~20K0.89×
43Connecticut~6K0.89×
44Nevada~6K0.89×
45Louisiana~8K0.87×
46Maryland~10K0.85×
47New York~30K0.83×
48Hawaii~2K0.82×
49Delaware~2K0.82×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Harry Potter and the Chamber of Secrets, United States
0.71×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter and the Chamber of Secrets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter and the Chamber of Secrets audience
#·InterestCategoryAffinity×
01Daniel RadcliffeMovies & TV37.08×
02The IncrediblesMovies & TV33.14×
03Christmas marketFood & Beverages28.68×
04Samuel L. JacksonMovies & TV11.81×
05Mickey MouseMovies & TV9.89×
06Chris HemsworthMovies & TV9.56×
07Star TrekMovies & TV9.09×
08Harry PotterMovies & TV8.16×
09Christmas decorationHome & Garden8.09×
10Psychological thrillerLiterature7.68×
11Disney PrincessKids & Family7.53×
12DisneylandTravel & Leisure5.35×
13Mystery fictionLiterature4.85×
14NordstromShopping3.97×
15EtsyFashion & Accessoires3.35×
16RedditInternet & Social Media3.20×
17Animated moviesMovies & TV3.00×
18Home improvementHome & Garden2.34×
19CookingFood & Beverages2.29×
20Alcoholic beveragesFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter and the Chamber of Secrets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter and the Chamber of Secrets audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.45×
Convenience OrientationPREMIUM1.81×
Healthy LifestyleBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter and the Chamber of Secrets audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
Risk AppetiteTHRILL0.64×
TravellingTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter and the Chamber of Secrets have in United States?

Harry Potter and the Chamber of Secrets has an estimated audience of 649,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter and the Chamber of Secrets viewers?

43.3% of Harry Potter and the Chamber of Secrets fans are female, 56.7% are male, with an average age of 31.6 years.

03

Which brands do Harry Potter and the Chamber of Secrets fans like most?

Harry Potter and the Chamber of Secrets fans show strongest brand affinity for Daniel Radcliffe (37.08×), Christmas market (28.68×), and Harry Potter (8.16×) over the country average.

04

Where do Harry Potter and the Chamber of Secrets fans live in United States?

Harry Potter and the Chamber of Secrets fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter and the Chamber of Secrets fans also like?

Beyond Harry Potter and the Chamber of Secrets itself, the audience over-indexes on Christmas market (28.68×), Harry Potter (8.16×), The Incredibles (33.14×), and Disneyland (5.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Harry Potter and the Chamber of Secrets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Chamber of Secrets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →