A data profile of the people who buy, follow and care about oe24.at in Austria — modelled from more than twelve digital signal sources. oe24.at has an estimated audience of 1,608,279 people in Austria.
The average oe24.at fan in Austria is 38.2 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include FC Bayern Munich, Lieferando.de, Breaking news, with strongest over-indexing on FC Bayern Munich (1.7× the country average).
Demographically, the oe24.at audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical oe24.at fan in Austria is balanced, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the oe24.at profile in Austria.
53.7% are female, 46.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 38.2 |
| Estimated audience size | 1,608,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide oe24.at audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 75.2% |
| Germany | 21.3% |
| Switzerland | 0.7% |
Where the oe24.at audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~70K | 1.78× | |
| 02 | Lower Austria | ~400K | 1.66× | |
| 03 | Vienna | ~300K | 1.01× | |
| 04 | Upper Austria | ~200K | 0.96× | |
| 05 | Carinthia (state) | ~80K | 0.93× | |
| 06 | Styria | ~200K | 0.89× | |
| 07 | Salzburg | ~90K | 0.84× | |
| 08 | Vorarlberg | ~30K | 0.49× | |
| 09 | Tyrol | ~50K | 0.47× |
The strongest cross-interests of the oe24.at audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lieferando.de | Food & Beverages | 2.10× | ||
| 02 | Family car | Cars & Mobility | 2.10× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 2.10× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 2.10× | ||
| 05 | Sarah Engels | Movies & TV | 2.10× | ||
| 06 | Thomas Müller | Sports | 2.10× | ||
| 07 | Transfermarkt | Sports | 1.98× | ||
| 08 | Breaking news | Movies & TV | 1.95× | ||
| 09 | Bet-at-home.com | Games | 1.77× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.74× | ||
| 11 | Borussia Dortmund | Sports | 1.72× | ||
| 12 | FC Bayern Munich | Sports | 1.70× | ||
| 13 | Gambling | Games | 1.66× | ||
| 14 | Travel website | Travel & Leisure | 1.65× | ||
| 15 | TSV Hartberg | Sports | 1.61× | ||
| 16 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.58× | ||
| 17 | Bet365 | Games | 1.57× | ||
| 18 | First-person shooter games | Games | 1.56× | ||
| 19 | Mikaela Shiffrin | Sports | 1.56× | ||
| 20 | Max Verstappen | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.89× |
oe24.at has an estimated audience of 1,608,279 people in Austria, concentrated in Lower Austria and Vienna.
53.7% of oe24.at fans are female, 46.3% are male, with an average age of 38.2 years.
oe24.at fans show strongest brand affinity for FC Bayern Munich (1.7×), Lieferando.de (2.1×), and Breaking news (1.95×) over the country average.
oe24.at fans in Austria are most concentrated in Lower Austria (reach ~400K), Vienna (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond oe24.at itself, the audience over-indexes on Lieferando.de (2.1×), Breaking news (1.95×), Transfermarkt (1.98×), and Max Verstappen (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for oe24.at. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.