oe24.at Audience in Germany
A data profile of the people who buy, follow and care about oe24.at in Germany — modelled from more than twelve digital signal sources. oe24.at has an estimated audience of 456,303 people in Germany.
The average oe24.at fan in Germany is 43.0 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Junge Freiheit, Markus Lanz, ZDF, with strongest over-indexing on Junge Freiheit (8.14× the country average).
Demographically, the oe24.at audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical oe24.at fan in Germany is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Junge Freiheit.
At a glance
The key figures that characterise the oe24.at profile in Germany.
Search interest · 12-month trend
Audience demographics of oe24.at
41.5% are female, 58.5% are male, average age 43.0.
Gender split
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.0 |
| Estimated audience size | 456,303 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide oe24.at audience comes from Germany.
| Country | Share |
|---|---|
| Austria | 75.2% |
| Germany | 21.3% |
| Switzerland | 0.7% |
Geography
Where the oe24.at audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 3.37× | |
| 02 | Thüringen | ~20K | 2.06× | |
| 03 | Sachsen-Anhalt | ~20K | 1.73× | |
| 04 | Baden-Württemberg | ~90K | 1.38× | |
| 05 | Hamburg | ~10K | 0.97× | |
| 06 | Bremen | ~4K | 0.97× | |
| 07 | Saarland | ~5K | 0.94× | |
| 08 | Mecklenburg-Vorpommern | ~8K | 0.91× | |
| 09 | Brandenburg | ~10K | 0.88× | |
| 10 | Schleswig-Holstein | ~10K | 0.87× | |
| 11 | Rheinland-Pfalz | ~20K | 0.82× | |
| 12 | Sachsen | ~20K | 0.81× | |
| 13 | Berlin | ~20K | 0.81× | |
| 14 | Hessen | ~30K | 0.73× | |
| 15 | Niedersachsen | ~30K | 0.71× | |
| 16 | Nordrhein-Westfalen | ~60K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the oe24.at audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Junge Freiheit | News | 8.14× | ||
| 02 | Markus Lanz | Movies & TV | 4.20× | ||
| 03 | Andy Borg | Music & Radio | 3.51× | ||
| 04 | Bundestag | Politics & Society | 2.84× | ||
| 05 | Der Tagesspiegel | News | 2.69× | ||
| 06 | Newspapers | Literature | 2.44× | ||
| 07 | Breaking news | Movies & TV | 2.33× | ||
| 08 | ZDF | Movies & TV | 2.24× | ||
| 09 | Tabloid (newspaper format) | Literature | 2.24× | ||
| 10 | QVC | Movies & TV | 2.07× | ||
| 11 | Dynamo Dresden | Sports | 1.99× | ||
| 12 | Sportschau | Sports | 1.93× | ||
| 13 | Schlager music | Music & Radio | 1.90× | ||
| 14 | Solar energy | Home & Garden | 1.90× | ||
| 15 | RTL Television | Movies & TV | 1.89× | ||
| 16 | Aral AG | Cars & Mobility | 1.83× | ||
| 17 | Sparkasse | Business & Career | 1.65× | ||
| 18 | Helene Fischer | Music & Radio | 1.61× | ||
| 19 | Postbank | Business & Career | 1.59× | ||
| 20 | Online newspaper | News | 1.57× |
Personality of the oe24.at audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Tradition | CONSERVATISM | 1.75× | |
| Convenience Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.60× | |
| Pet Ownership | JOY | 0.62× |
Frequently asked questions
How many fans does oe24.at have in Germany?
oe24.at has an estimated audience of 456,303 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of oe24.at fans?
41.5% of oe24.at fans are female, 58.5% are male, with an average age of 43.0 years.
Which brands do oe24.at fans like most?
oe24.at fans show strongest brand affinity for Junge Freiheit (8.14×), Markus Lanz (4.2×), and ZDF (2.24×) over the country average.
Where do oe24.at fans live in Germany?
oe24.at fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do oe24.at fans also like?
Beyond oe24.at itself, the audience over-indexes on Markus Lanz (4.2×), ZDF (2.24×), Breaking news (2.33×), and Sportschau (1.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See oe24.at audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for oe24.at. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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