Rascasse Audience Intelligence

Levi Strauss & Co. Target Market in United States

Levi Strauss & Co. has an estimated audience of 13.2M people in United States.

#1among Streetwear in United States
#293among brands in United States#139in Fashion & Accessoires

The average Levi Strauss & Co. fan in United States is 36.7 years old, more female, and lives primarily in California.

By number of fans, Levi Strauss & Co. ranks #1 among the 77 objects in Streetwear in United States — 83.6× the group median.

Its fans are 4.7 years older than the group average of 32.0.

Women make up 64.3% of the fan base, 16.2 percentage points more than the group average.

Compared with the other 76 objects in Streetwear, Levi Strauss & Co. fans stand out for their interest in Aritzia, Jeans and Women's clothing.

Most fans live in California, New York, Texas.

Top affinities include Aritzia, Princess Polly, Jeans, with strongest over-indexing on Aritzia (6.6× the country average).

Demographically, the Levi Strauss & Co. audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Levi Strauss & Co. fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Aritzia.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.2M
in United States
Gender
64.3%♀
35.7% male
Age
36.7
average years
Country rank
#2709
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Levi Strauss & Co.

64.3% are female, 35.7% are male, average age 36.7.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Levi Strauss & Co. audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.7
Estimated audience size13.2M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Levi Strauss & Co. audience in United States
Age bracketShare%
16-2427%
25-3423%
35-4419%
45-5417%
55+15%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Levi Strauss & Co. audience comes from United States.

Worldwide audience distribution share by country for Levi Strauss & Co.
CountryShare
United States22.1%
India6.6%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Levi Strauss & Co. customers by region in United States
#RegionReachAffinity×
01California~3.5M2.13×
02Oregon~300K1.66×
03New York~1.5M1.60×
04Washington~500K1.50×
05Nevada~200K1.40×
06Colorado~300K1.34×
07Arizona~400K1.32×
08Massachusetts~400K1.31×
09Utah~200K1.31×
10Vermont~30K1.24×
11Hawaii~70K1.21×
12Maine~60K1.18×
13Washington, District of Columbia~30K1.18×
14Illinois~600K1.17×
15New Jersey~400K1.14×
16Montana~50K1.14×
17New Hampshire~60K1.11×
18Texas~1M1.10×
19Idaho~80K1.04×
20Connecticut~100K1.02×
21Virginia~300K1.00×
22New Mexico~80K0.99×
23Georgia~400K0.97×
24Maryland~200K0.97×
25Minnesota~200K0.93×
26Florida~800K0.91×
27Delaware~40K0.91×
28North Carolina~400K0.89×
29Wisconsin~200K0.88×
30Michigan~300K0.87×
31Tennessee~200K0.86×
32Rhode Island~40K0.86×
33Pennsylvania~400K0.82×
34Arkansas~100K0.80×
35Alaska~20K0.80×
36Nebraska~60K0.78×
37Indiana~200K0.77×
38South Carolina~200K0.77×
39Oklahoma~100K0.76×
40Iowa~90K0.72×
41Ohio~300K0.70×
42Missouri~200K0.70×
43Alabama~100K0.70×
44Mississippi~80K0.70×
45Kentucky~100K0.69×
46Kansas~80K0.69×
47North Dakota~20K0.69×
48South Dakota~20K0.68×
49Louisiana~100K0.67×
50West Virginia~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Levi Strauss & Co., United States
0.64×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Levi Strauss & Co. audience vs. the country average
#·InterestCategoryAffinity×
01AritziaFashion & Accessoires6.60×
02Princess PollyFashion & Accessoires5.61×
03JeansFashion & Accessoires2.87×
04Women's clothingFashion & Accessoires2.39×
05Instant messagingInternet & Social Media2.14×
06Concurrent Versions SystemTechnology & Electronics2.03×
07Men's clothingFashion & Accessoires1.98×
08Android (operating system)Technology & Electronics1.95×
09PhilosophyBusiness & Career1.74×
10Video gamesGames1.73×
11BeautyBeauty & Wellness1.71×
12WomanKids & Family1.70×
13United StatesTravel & Leisure1.69×
14Hip hop musicMusic & Radio1.69×
15TikTokInternet & Social Media1.64×
16Macy'sShopping1.58×
17ChildKids & Family1.57×
18Comedy moviesMovies & TV1.53×
19Mobile phonesTechnology & Electronics1.53×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Levi Strauss & Co. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Levi Strauss & Co. audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.56×
Design AffinityPREMIUM1.49×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Levi Strauss & Co. audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.06×
PatriotismCONSERVATISM1.09×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
Appendix

Explore more audiences

More Streetwear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Levi Strauss & Co. over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/levi-strauss-and-co-3227” · Methodology