Element Skateboards Audience in Germany
Element Skateboards has an estimated audience of 856,023 people in Germany. 52.0% are female, 48.0% are male, average age 34.6. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Hornbach, Obi (store), Google Maps, Wetter.com, Globus Baumarkt.
The average Element Skateboards fan in Germany is 34.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Hornbach, Obi (store), Google Maps, with strongest over-indexing on Hornbach (2× the country average). Demographically, the Element Skateboards audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Skateboarding
Demographics of Element Skateboards fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.6 |
| Estimated audience size | 856,023 |
Audience persona
The typical Element Skateboards fan in Germany is balanced, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Hornbach.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 295,911 | 1.86× |
| Nordrhein-Westfalen | 198,350 | 0.92× |
| Hessen | 166,942 | 2.22× |
| Baden-Württemberg | 152,759 | 1.13× |
| Niedersachsen | 90,308 | 0.94× |
| Sachsen | 44,413 | 0.92× |
| Berlin | 41,002 | 0.93× |
| Rheinland-Pfalz | 37,430 | 0.76× |
| Schleswig-Holstein | 29,545 | 0.83× |
| Hamburg | 22,682 | 1.02× |
| Brandenburg | 20,802 | 0.68× |
| Thüringen | 18,795 | 0.75× |
| Sachsen-Anhalt | 13,430 | 0.53× |
| Saarland | 11,277 | 0.93× |
| Mecklenburg-Vorpommern | 9,780 | 0.52× |
| Bremen | 9,015 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hornbach | 2× | Shopping |
| Obi (store) | 1.6× | Shopping |
| Google Maps | 1.83× | Internet & Social Media |
| Wetter.com | 1.69× | Home & Garden |
| Globus Baumarkt | 1.62× | Shopping |
| ADAC | 2.05× | Cars & Mobility |
| Let's Dance (German TV series) | 1.89× | Movies & TV |
| ZDF | 1.61× | Movies & TV |
| Schlager music | 1.81× | Music & Radio |
| FOCUS Online | 1.68× | News |
| Patio | 2.23× | Home & Garden |
| Roland Kaiser | 1.91× | Music & Radio |
| Therapy | 1.58× | Health |
| QVC | 1.8× | Movies & TV |
| Picture book | 2.15× | Literature |
| Tchibo | 1.59× | Shopping |
| Storm of Love | 1.93× | Movies & TV |
| GMX Mail | 1.85× | Internet & Social Media |
| Florian Silbereisen | 1.78× | Music & Radio |
| Obedience school | 1.8× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.33 |
| DIY Mentality | THRILL | 1.27 |
| Sports Activity | POWER | 1.19 |
| Urban Lifestyle | OPEN | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.5% |
| Germany | 18.6% |
| Hong Kong | 5.7% |
See Element Skateboards audiences in other countries
More Skateboarding audiences in Germany
- Nike Skateboarding (572,812)
- Skateboarder (magazine) (292,858)
- Tony Hawk (256,272)
- Skate (video game) (188,380)
- Shawn White (111,216)
Frequently asked questions
How many fans does Element Skateboards have in Germany?
Element Skateboards has an estimated audience of 856,023 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Element Skateboards fans?
52.0% of Element Skateboards fans are female, 48.0% are male, with an average age of 34.6 years.
Which brands do Element Skateboards fans like most?
Element Skateboards fans show strongest brand affinity for Hornbach (2×), Obi (store) (1.6×), and Google Maps (1.83×) over the country average.
Where do Element Skateboards fans live in Germany?
Element Skateboards fans in Germany are most concentrated in Bayern (reach 295,911), Nordrhein-Westfalen (reach 198,350), and Hessen (reach 166,942). These three regions account for the largest share of the active audience.
What other brands do Element Skateboards fans also like?
Beyond Element Skateboards itself, the audience over-indexes on Obi (store) (1.6×), Google Maps (1.83×), Wetter.com (1.69×), and Globus Baumarkt (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Element Skateboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.