Rascasse Audience Intelligence

Element Skateboards Target Market in Germany

A data profile of the people who buy, follow and care about Element Skateboards in Germany — modelled from more than twelve digital signal sources. Element Skateboards has an estimated audience of 989,472 people in Germany.

#1among Skateboarding in Germany#861among Brand in Germany#531in Sports

The average Element Skateboards fan in Germany is 34.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Hornbach, Obi (store), Google Maps, with strongest over-indexing on Hornbach (2× the country average).

Demographically, the Element Skateboards audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Element Skateboards fan in Germany is balanced, around 34.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hornbach.

Category: Sports · Type: Brand · Subtype: Skateboarding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Element Skateboards profile in Germany.

Audience size
989K
in Germany
Gender
52.0%♀
48.0% male
Age
34.6
average years
Country rank
#6596
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Element Skateboards

52.0% are female, 48.0% are male, average age 34.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Element Skateboards audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age34.6
Estimated audience size989,472
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Element Skateboards audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Element Skateboards audience comes from Germany.

Worldwide audience distribution share by country for Element Skateboards
CountryShare
China28.4%
Germany20.7%
Hong Kong5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Element Skateboards audience in Germany is strongest.

Fig. 05

Top regions by affinity

Element Skateboards customers by region in Germany
#RegionReachAffinity×
01Hessen~200K2.30×
02Bayern~300K2.03×
03Hamburg~30K1.23×
04Bremen~9K1.08×
05Baden-Württemberg~100K1.05×
06Saarland~10K0.94×
07Niedersachsen~90K0.89×
08Sachsen~40K0.89×
09Nordrhein-Westfalen~200K0.86×
10Berlin~40K0.84×
11Schleswig-Holstein~30K0.81×
12Thüringen~20K0.78×
13Rheinland-Pfalz~40K0.74×
14Brandenburg~20K0.68×
15Mecklenburg-Vorpommern~10K0.58×
16Sachsen-Anhalt~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Element Skateboards, Germany
0.57×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Element Skateboards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Element Skateboards audience
#·InterestCategoryAffinity×
01PatioHome & Garden2.23×
02Picture bookLiterature2.15×
03ADACCars & Mobility2.05×
04HornbachShopping2.00×
05Storm of LoveMovies & TV1.93×
06Roland KaiserMusic & Radio1.91×
07Let's Dance (German TV series)Movies & TV1.89×
08GMX MailInternet & Social Media1.85×
09Google MapsInternet & Social Media1.83×
10Schlager musicMusic & Radio1.81×
11QVCMovies & TV1.80×
12Obedience schoolPets & Animals1.80×
13Der TagesspiegelNews1.74×
14Wetter.comHome & Garden1.69×
15FOCUS OnlineNews1.68×
16Globus BaumarktShopping1.62×
17ZDFMovies & TV1.61×
18Obi (store)Shopping1.60×
19TchiboShopping1.59×
20TherapyHealth1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Element Skateboards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Element Skateboards audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.15×
TraditionCONSERVATISM1.13×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Element Skateboards audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.59×
Luxury OrientationPREMIUM0.63×
Early Adopter MentalityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Element Skateboards's target market in Germany?

Element Skateboards's target market in Germany covers an estimated 989,472 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Element Skateboards customers?

52.0% of the Element Skateboards audience are female, 48.0% are male, with an average age of 34.6 years.

03

Which brands do Element Skateboards fans like most?

Element Skateboards fans show strongest brand affinity for Hornbach (2×), Obi (store) (1.6×), and Google Maps (1.83×) over the country average.

04

Where do Element Skateboards fans live in Germany?

Element Skateboards fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Element Skateboards fans also like?

Beyond Element Skateboards itself, the audience over-indexes on Obi (store) (1.6×), Google Maps (1.83×), ADAC (2.05×), and ZDF (1.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skateboarding audiences in Germany

See Element Skateboards audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Element Skateboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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