Rösle Audience in Germany
Rösle has an estimated audience of 225,775 people in Germany. 48.1% are female, 51.9% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Unique Gifts, Urban Outfitters, Harvey Mudd College, Goon.
The average Rösle fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Unique Gifts, Urban Outfitters, with strongest over-indexing on Škoda Kodiaq (3.89× the country average). Demographically, the Rösle audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Rösle fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.1 |
| Estimated audience size | 225,775 |
Audience persona
The typical Rösle fan in Germany is balanced, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,077 | 1.3× |
| Bayern | 55,111 | 1.52× |
| Baden-Württemberg | 34,636 | 1.12× |
| Niedersachsen | 26,111 | 1.19× |
| Hessen | 17,737 | 1.03× |
| Rheinland-Pfalz | 11,597 | 1.03× |
| Schleswig-Holstein | 9,517 | 1.17× |
| Berlin | 8,311 | 0.82× |
| Sachsen | 8,274 | 0.75× |
| Brandenburg | 7,084 | 1.01× |
| Hamburg | 5,008 | 0.98× |
| Sachsen-Anhalt | 4,882 | 0.83× |
| Mecklenburg-Vorpommern | 4,093 | 0.95× |
| Thüringen | 4,089 | 0.71× |
| Saarland | 2,089 | 0.75× |
| Bremen | 1,597 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 3.89× | Cars & Mobility |
| Unique Gifts | 1.88× | Shopping |
| Urban Outfitters | 2.18× | Shopping |
| Harvey Mudd College | 21.74× | Business & Career |
| Goon | 6.39× | Movies & TV |
| KLIX (AM) | 2.16× | Music & Radio |
| Keeper (password manager) | 3.49× | Technology & Electronics |
| Jalebi | 10.18× | Food & Beverages |
| Esra Erol | 3.9× | Movies & TV |
| Home Delivery | 1.63× | Food & Beverages |
| Burgos | 4.56× | Travel & Leisure |
| Loincloth | 1.66× | Fashion & Accessoires |
| ICF International | 16.53× | Business & Career |
| Rajshahi | 39.42× | Travel & Leisure |
| Cynthia Erivo | 1.98× | Movies & TV |
| Microsoft Exchange Server | 5.93× | Technology & Electronics |
| Coworking | 1.82× | Business & Career |
| Pantsuit | 2.95× | Fashion & Accessoires |
| Vijesti.ba | 1.83× | News |
| Building insulation | 1.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.2 |
| Indulgence | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.4% |
| Austria | 4.7% |
| France | 3.6% |
See Rösle audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Rösle have in Germany?
Rösle has an estimated audience of 225,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rösle fans?
48.1% of Rösle fans are female, 51.9% are male, with an average age of 42.1 years.
Which brands do Rösle fans like most?
Rösle fans show strongest brand affinity for Škoda Kodiaq (3.89×), Unique Gifts (1.88×), and Urban Outfitters (2.18×) over the country average.
Where do Rösle fans live in Germany?
Rösle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,077), Bayern (reach 55,111), and Baden-Württemberg (reach 34,636). These three regions account for the largest share of the active audience.
What other brands do Rösle fans also like?
Beyond Rösle itself, the audience over-indexes on Unique Gifts (1.88×), Urban Outfitters (2.18×), Harvey Mudd College (21.74×), and Goon (6.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rösle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.