Rascasse Audience Intelligence

Bob Vila Audience in United States

A data profile of the people who buy, follow and care about Bob Vila in United States — modelled from more than twelve digital signal sources. Bob Vila has an estimated audience of 529,076 people in United States.

#172among TV personality in United States#8571among Person in United States#6610in Movies & TV

The average Bob Vila fan in United States is 47.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Hardware store, WD-40, with strongest over-indexing on Discount Tire (10.14× the country average).

Demographically, the Bob Vila audience skews more male with an average age of 47.8, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bob Vila fan in United States is more male, around 47.8 years old, with strong DIY Mentality tendencies and a notable affinity for Discount Tire.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob Vila profile in United States.

Audience size
529K
in United States
Gender
38.3%♀
61.7% male
Age
47.8
average years
Country rank
#35470
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bob Vila fans

38.3% are female, 61.7% are male, average age 47.8.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Bob Vila audience in United States
MetricValue
Female38.3%
Male61.7%
Average age47.8
Estimated audience size529,076
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Bob Vila audience in United States
Age bracketShare%
16-194%
20-2913%
30-3918%
40-4923%
50+43%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Bob Vila audience comes from United States.

Worldwide audience distribution share by country for Bob Vila
CountryShare
United States85.5%
Canada5.1%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob Vila audience in United States is strongest.

Fig. 05

Top regions by affinity

Bob Vila fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K1.97×
02New Hampshire~3K1.38×
03West Virginia~4K1.36×
04Ohio~20K1.32×
05Wisconsin~10K1.31×
06Michigan~20K1.30×
07Maine~2K1.26×
08Indiana~10K1.24×
09Iowa~6K1.22×
10Pennsylvania~20K1.21×
11Missouri~10K1.19×
12Kentucky~8K1.18×
13North Dakota~1K1.16×
14Connecticut~6K1.12×
15Minnesota~9K1.10×
16Vermont~1K1.10×
17Kansas~5K1.08×
18Rhode Island~2K1.08×
19Illinois~20K1.06×
20Massachusetts~10K1.06×
21Oklahoma~6K1.06×
22South Dakota~1K1.05×
23Nebraska~3K1.04×
24Montana~2K1.04×
25South Carolina~8K1.02×
26Arkansas~5K1.02×
27Idaho~3K0.96×
28North Carolina~20K0.93×
29Oregon~6K0.93×
30Delaware~1K0.93×
31Alabama~7K0.92×
32Colorado~8K0.89×
33Alaska~1K0.88×
34Virginia~10K0.87×
35New Jersey~10K0.86×
36Mississippi~4K0.84×
37Washington~9K0.82×
38Louisiana~6K0.82×
39New Mexico~2K0.82×
40New York~20K0.81×
41Arizona~9K0.80×
42Florida~30K0.79×
43Maryland~7K0.78×
44Utah~4K0.78×
45Georgia~10K0.74×
46Washington, District of Columbia~1K0.70×
47Nevada~4K0.67×
48Hawaii~2K0.66×
49Texas~30K0.64×
50California~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Bob Vila, United States
0.53×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob Vila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob Vila audience
#·InterestCategoryAffinity×
01JC WhitneyShopping38.89×
02LeathermanHome & Garden29.54×
03Lincoln ElectricBusiness & Career27.93×
04Paul StanleyMusic & Radio26.72×
05WD-40Home & Garden22.85×
06Klein ToolsHome & Garden15.61×
07Auntie Anne'sFood & Beverages13.19×
08Titanic (1997 film)Movies & TV12.07×
09Discount TireShopping10.14×
10Hardware storeHome & Garden6.92×
11Ace HardwareHome & Garden3.83×
12The UPS StoreShopping3.51×
13IKEAHome & Garden3.41×
14Home AppliancesHome & Garden3.33×
15AutoZoneCars & Mobility2.64×
16Hobby LobbyHome & Garden2.54×
17Home improvementHome & Garden2.50×
18RecipesFood & Beverages2.33×
19PinterestInternet & Social Media2.19×
20CookingFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob Vila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob Vila audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.67×
PatriotismCONSERVATISM2.34×
Career OrientationPOWER2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob Vila audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Risk AppetiteTHRILL0.95×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bob Vila have in United States?

Bob Vila has an estimated audience of 529,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bob Vila fans?

38.3% of Bob Vila fans are female, 61.7% are male, with an average age of 47.8 years.

03

Which brands do Bob Vila fans like most?

Bob Vila fans show strongest brand affinity for Discount Tire (10.14×), Hardware store (6.92×), and WD-40 (22.85×) over the country average.

04

Where do Bob Vila fans live in United States?

Bob Vila fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bob Vila fans also like?

Beyond Bob Vila itself, the audience over-indexes on Hardware store (6.92×), WD-40 (22.85×), Paul Stanley (26.72×), and Leatherman (29.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Vila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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