Bob Vila Audience in United States

Bob Vila logo

Bob Vila has an estimated audience of 551,443 people in United States. 38.3% are female, 61.7% are male, average age 47.8. Top regions: California, Texas, Florida. Top brand affinities: Calvary Chapel, Mothercare, Cherish (group), Governor of Michigan, Fairy godmother.

The average Bob Vila fan in United States is 47.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Calvary Chapel, Mothercare, Cherish (group), with strongest over-indexing on Calvary Chapel (15.6× the country average). Demographically, the Bob Vila audience skews more male with an average age of 47.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Bob Vila fans

Demographic split for Bob Vila audience in United States
MetricValue
Female38.3%
Male61.7%
Average age47.8
Estimated audience size551,443

Audience persona

The typical Bob Vila fan in United States is more male, around 47.8 years old, with strong DIY Mentality tendencies and a notable affinity for Calvary Chapel.

Top regions in United States

Top regions ranked by reach for Bob Vila in United States
RegionReachAffinity
California33,4500.55×
Texas31,8870.67×
Florida29,6460.79×
New York26,3430.85×
Ohio23,7631.4×
Pennsylvania23,1771.25×
Illinois20,8131.13×
Michigan19,3901.34×
Tennessee19,2201.74×
North Carolina16,4280.99×
Indiana13,0681.3×
Georgia13,0360.77×
New Jersey12,1030.86×
Virginia11,9800.89×
Massachusetts11,8931.09×
Missouri11,1761.26×
Wisconsin11,0581.33×
Washington9,2460.84×
South Carolina8,9081.07×
Minnesota8,8921.13×
Arizona8,8780.79×
Kentucky8,2841.2×
Colorado7,8360.9×
Maryland7,1850.76×
Alabama6,9230.9×
Oklahoma6,6761.09×
Connecticut6,2601.13×
Oregon6,0170.95×
Louisiana5,5570.78×
Iowa5,5491.22×
Kansas4,7521.09×
Arkansas4,6221.02×
Utah3,6940.75×
Mississippi3,5850.79×
West Virginia3,4751.35×
Nevada3,3030.62×
New Hampshire3,1761.46×
Nebraska2,8291.02×
Maine2,5701.3×
Idaho2,4950.9×
New Mexico2,0340.74×
Rhode Island2,0041.14×
Montana1,5451.01×
North Dakota1,3201.16×
Delaware1,2980.85×
South Dakota1,2640.99×
Vermont1,1161.15×
Hawaii9640.41×
Washington, District of Columbia9600.58×
Alaska8180.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Vila audience
BrandAffinityCategory
Calvary Chapel15.6×Politics & Society
Mothercare3.68×Kids & Family
Cherish (group)9.4×Music & Radio
Governor of Michigan5.92×Politics & Society
Fairy godmother5.34×Literature
Lulu 黃路梓茵1.74×Movies & TV
Graham Greene3.85×Literature
Governors State University30.85×Business & Career
Jesse Plemons2.14×Movies & TV
headspace5.7×Health
Wikia2.05×Internet & Social Media
Renzo Gracie12.47×Sports
Business English3.42×Business & Career
Home staging3.12×Home & Garden
Cryptic crossword9.13×Technology & Electronics
Vocal harmony2.66×Music & Radio
Hoonigan5.28×Cars & Mobility
Wok3.55×Food & Beverages
Goop2.87×Internet & Social Media
Kifaru, International22.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Vila audience
TraitClusterScore
DIY MentalityTHRILL3.26
Design AffinityPREMIUM2.22
Career OrientationPOWER1.97
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.75
Early Adopter MentalityPOWER1.7

Worldwide distribution

Worldwide audience distribution share by country for Bob Vila
CountryShare
United States86.1%
Canada5.0%
Germany2.5%

See Bob Vila audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Bob Vila have in United States?

Bob Vila has an estimated audience of 551,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Bob Vila fans?

38.3% of Bob Vila fans are female, 61.7% are male, with an average age of 47.8 years.

Which brands do Bob Vila fans like most?

Bob Vila fans show strongest brand affinity for Calvary Chapel (15.6×), Mothercare (3.68×), and Cherish (group) (9.4×) over the country average.

Where do Bob Vila fans live in United States?

Bob Vila fans in United States are most concentrated in California (reach 33,450), Texas (reach 31,887), and Florida (reach 29,646). These three regions account for the largest share of the active audience.

What other brands do Bob Vila fans also like?

Beyond Bob Vila itself, the audience over-indexes on Mothercare (3.68×), Cherish (group) (9.4×), Governor of Michigan (5.92×), and Fairy godmother (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Vila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.