Rascasse Audience Intelligence

Bettermarks Target Market in Germany

A data profile of the people who buy, follow and care about Bettermarks in Germany — modelled from more than twelve digital signal sources. Bettermarks has an estimated audience of 1,493,094 people in Germany.

#569among Brand in Germany#414in Business & Career

The average Bettermarks fan in Germany is 37.3 years old, more female, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Schleswig-Holstein, Nordrhein-Westfalen.

Top brand affinities include GitHub, Tagesschau, Hugendubel, with strongest over-indexing on GitHub (7.8× the country average).

Demographically, the Bettermarks audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bettermarks fan in Germany is more female, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bettermarks profile in Germany.

Audience size
1.5M
in Germany
Gender
57.5%♀
42.5% male
Age
37.3
average years
Country rank
#4478
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bettermarks

57.5% are female, 42.5% are male, average age 37.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Bettermarks audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age37.3
Estimated audience size1,493,094
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Bettermarks audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Bettermarks audience comes from Germany.

Worldwide audience distribution share by country for Bettermarks
CountryShare
Germany87.8%
Netherlands4.7%
Switzerland2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bettermarks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bettermarks customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K2.94×
02Schleswig-Holstein~100K2.63×
03Brandenburg~100K2.43×
04Rheinland-Pfalz~200K2.03×
05Berlin~70K1.05×
06Thüringen~40K0.98×
07Sachsen-Anhalt~30K0.74×
08Hessen~70K0.57×
09Mecklenburg-Vorpommern~10K0.48×
10Sachsen~30K0.46×
11Bremen~6K0.45×
12Nordrhein-Westfalen~100K0.39×
13Saarland~6K0.34×
14Bayern~70K0.29×
15Niedersachsen~30K0.21×
16Baden-Württemberg~40K0.19×
Fig. 06

Affinity by region

Affinity by region — Bettermarks, Germany
0.19×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bettermarks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bettermarks audience
#·InterestCategoryAffinity×
01Blended learningBusiness & Career19.33×
02Data visualizationTechnology & Electronics9.99×
03James MarsdenMovies & TV9.48×
04GitHubInternet & Social Media7.80×
05Joey KingMovies & TV7.11×
06David LynchMovies & TV6.94×
07Cameron DiazMovies & TV5.50×
08DuckDuckGoInternet & Social Media5.39×
09DailymotionMovies & TV3.89×
10Robert RedfordMovies & TV2.97×
11Google NewsNews2.93×
12PaybackShopping2.73×
13HugendubelShopping2.44×
14Employment agencyBusiness & Career2.31×
153. LigaSports2.27×
16RedditInternet & Social Media2.05×
17Cloud computingTechnology & Electronics2.04×
18InnovationBusiness & Career2.01×
19TagesschauMovies & TV1.70×
20PostbankBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bettermarks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bettermarks audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.88×
Early Adopter MentalityPOWER1.62×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bettermarks audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bettermarks's target market in Germany?

Bettermarks's target market in Germany covers an estimated 1,493,094 people, concentrated in Rheinland-Pfalz and Schleswig-Holstein.

02

What is the gender split and age of Bettermarks customers?

57.5% of the Bettermarks audience are female, 42.5% are male, with an average age of 37.3 years.

03

Which brands do Bettermarks fans like most?

Bettermarks fans show strongest brand affinity for GitHub (7.8×), Tagesschau (1.7×), and Hugendubel (2.44×) over the country average.

04

Where do Bettermarks fans live in Germany?

Bettermarks fans in Germany are most concentrated in Rheinland-Pfalz (reach ~200K), Schleswig-Holstein (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bettermarks fans also like?

Beyond Bettermarks itself, the audience over-indexes on Tagesschau (1.7×), Hugendubel (2.44×), DuckDuckGo (5.39×), and Google News (2.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Bettermarks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bettermarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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