Bettermarks Audience in Germany
Bettermarks has an estimated audience of 1,344,976 people in Germany. 50.3% are female, 49.7% are male, average age 35.8. Top regions: Rheinland-Pfalz, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: GitHub, Jotex, Clint Eastwood, Tagesschau, Western Union.
The average Bettermarks fan in Germany is 35.8 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include GitHub, Jotex, Clint Eastwood, with strongest over-indexing on GitHub (8.39× the country average). Demographically, the Bettermarks audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Bettermarks fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 35.8 |
| Estimated audience size | 1,344,976 |
Audience persona
The typical Bettermarks fan in Germany is balanced, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 133,372 | 1.98× |
| Schleswig-Holstein | 128,267 | 2.66× |
| Nordrhein-Westfalen | 123,375 | 0.42× |
| Brandenburg | 103,147 | 2.47× |
| Hamburg | 93,335 | 3.07× |
| Bayern | 63,476 | 0.29× |
| Hessen | 58,793 | 0.57× |
| Berlin | 55,822 | 0.93× |
| Baden-Württemberg | 34,754 | 0.19× |
| Thüringen | 30,401 | 0.89× |
| Niedersachsen | 28,379 | 0.22× |
| Sachsen-Anhalt | 25,774 | 0.74× |
| Sachsen | 25,313 | 0.38× |
| Mecklenburg-Vorpommern | 11,684 | 0.46× |
| Bremen | 5,017 | 0.44× |
| Saarland | 4,934 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 8.39× | Internet & Social Media |
| Jotex | 26.87× | Shopping |
| Clint Eastwood | 6.12× | Movies & TV |
| Tagesschau | 2.11× | Movies & TV |
| Western Union | 3.77× | Business & Career |
| 1.93× | Internet & Social Media | |
| DuckDuckGo | 6.24× | Internet & Social Media |
| Payback | 3.61× | Shopping |
| Cameron Diaz | 6.24× | Movies & TV |
| James Marsden | 10.01× | Movies & TV |
| Discount card | 7.46× | Shopping |
| Google News | 2.79× | News |
| EToro | 4.9× | Business & Career |
| Toyota Prius | 8.47× | Cars & Mobility |
| Data visualization | 8.06× | Technology & Electronics |
| Satire | 2.45× | Literature |
| University | 2.24× | Business & Career |
| House music | 1.57× | Music & Radio |
| Musical instrument | 1.78× | Music & Radio |
| GfK | 9.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.21 |
| Career Orientation | POWER | 1.73 |
| Early Adopter Mentality | POWER | 1.51 |
| Need for Security | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.6% |
| Netherlands | 4.5% |
| Switzerland | 2.4% |
See Bettermarks audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bettermarks have in Germany?
Bettermarks has an estimated audience of 1,344,976 people in Germany, concentrated in Rheinland-Pfalz and Schleswig-Holstein.
What is the gender split and age of Bettermarks fans?
50.3% of Bettermarks fans are female, 49.7% are male, with an average age of 35.8 years.
Which brands do Bettermarks fans like most?
Bettermarks fans show strongest brand affinity for GitHub (8.39×), Jotex (26.87×), and Clint Eastwood (6.12×) over the country average.
Where do Bettermarks fans live in Germany?
Bettermarks fans in Germany are most concentrated in Rheinland-Pfalz (reach 133,372), Schleswig-Holstein (reach 128,267), and Nordrhein-Westfalen (reach 123,375). These three regions account for the largest share of the active audience.
What other brands do Bettermarks fans also like?
Beyond Bettermarks itself, the audience over-indexes on Jotex (26.87×), Clint Eastwood (6.12×), Tagesschau (2.11×), and Western Union (3.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bettermarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.