Shoop.de Audience in Germany
Shoop.de has an estimated audience of 850,230 people in Germany. 57.0% are female, 43.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Goop, Inductive charging, Gordita, Rossmann.
The average Shoop.de fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Goop, Inductive charging, with strongest over-indexing on Corfu (regional unit) (13.26× the country average). Demographically, the Shoop.de audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Shoop.de fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 39.1 |
| Estimated audience size | 850,230 |
Audience persona
The typical Shoop.de fan in Germany is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,699 | 0.99× |
| Bayern | 129,342 | 0.95× |
| Baden-Württemberg | 103,222 | 0.89× |
| Niedersachsen | 70,915 | 0.86× |
| Hessen | 70,060 | 1.08× |
| Rheinland-Pfalz | 45,985 | 1.08× |
| Sachsen | 45,497 | 1.09× |
| Thüringen | 39,741 | 1.83× |
| Berlin | 38,876 | 1.02× |
| Schleswig-Holstein | 26,987 | 0.88× |
| Brandenburg | 25,375 | 0.96× |
| Sachsen-Anhalt | 22,952 | 1.04× |
| Hamburg | 15,650 | 0.81× |
| Mecklenburg-Vorpommern | 15,117 | 0.93× |
| Bremen | 7,065 | 0.97× |
| Saarland | 6,299 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 13.26× | Travel & Leisure |
| Goop | 18.27× | Internet & Social Media |
| Inductive charging | 17.37× | Home & Garden |
| Gordita | 49.25× | Food & Beverages |
| Rossmann | 1.57× | Shopping |
| Progressive rock | 2.87× | Music & Radio |
| Artistic inspiration | 2.27× | Arts & Culture |
| Goosebumps (film) | 12.8× | Movies & TV |
| Emma Swan | 33.13× | Movies & TV |
| Cambrils | 8.55× | Travel & Leisure |
| Emil Bulls | 15.27× | Music & Radio |
| Stradivarius | 1.7× | Shopping |
| Goof | 11.85× | Movies & TV |
| Natural rubber | 2.23× | Cars & Mobility |
| Newton-le-Willows | 46.75× | Travel & Leisure |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Tracey Emin | 7.45× | Arts & Culture |
| Eindhoven | 1.6× | Travel & Leisure |
| Jesse Plemons | 2.43× | Movies & TV |
| Jersey (fabric) | 3.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 10.89 |
| Sustainability | BALANCE | 1.57 |
| Sports Activity | POWER | 1.51 |
| DIY Mentality | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.6% |
| China | 1.4% |
| Italy | 1.0% |
See Shoop.de audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Shoop.de have in Germany?
Shoop.de has an estimated audience of 850,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shoop.de fans?
57.0% of Shoop.de fans are female, 43.0% are male, with an average age of 39.1 years.
Which brands do Shoop.de fans like most?
Shoop.de fans show strongest brand affinity for Corfu (regional unit) (13.26×), Goop (18.27×), and Inductive charging (17.37×) over the country average.
Where do Shoop.de fans live in Germany?
Shoop.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,699), Bayern (reach 129,342), and Baden-Württemberg (reach 103,222). These three regions account for the largest share of the active audience.
What other brands do Shoop.de fans also like?
Beyond Shoop.de itself, the audience over-indexes on Goop (18.27×), Inductive charging (17.37×), Gordita (49.25×), and Rossmann (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoop.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.