Shoop.de Audience in Germany
A data profile of the people who buy, follow and care about Shoop.de in Germany — modelled from more than twelve digital signal sources. Shoop.de has an estimated audience of 837,405 people in Germany.
The average Shoop.de fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Loyalty program, Discount card, Payback, with strongest over-indexing on Loyalty program (81.29× the country average).
Demographically, the Shoop.de audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shoop.de fan in Germany is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.
At a glance
The key figures that characterise the Shoop.de profile in Germany.
Search interest · 12-month trend
Audience demographics of Shoop.de
59.4% are female, 40.6% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.5 |
| Estimated audience size | 837,405 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Shoop.de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.0% |
| China | 2.0% |
| Italy | 1.0% |
Geography
Where the Shoop.de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~40K | 1.80× | |
| 02 | Rheinland-Pfalz | ~50K | 1.12× | |
| 03 | Sachsen | ~40K | 1.05× | |
| 04 | Sachsen-Anhalt | ~20K | 1.04× | |
| 05 | Hessen | ~60K | 1.01× | |
| 06 | Nordrhein-Westfalen | ~200K | 0.98× | |
| 07 | Brandenburg | ~30K | 0.98× | |
| 08 | Berlin | ~40K | 0.97× | |
| 09 | Bremen | ~7K | 0.97× | |
| 10 | Bayern | ~100K | 0.94× | |
| 11 | Schleswig-Holstein | ~30K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.94× | |
| 13 | Baden-Württemberg | ~100K | 0.89× | |
| 14 | Niedersachsen | ~70K | 0.87× | |
| 15 | Hamburg | ~20K | 0.83× | |
| 16 | Saarland | ~9K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Shoop.de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount card | Shopping | 85.87× | ||
| 02 | Loyalty program | Shopping | 81.29× | ||
| 03 | Payback | Shopping | 27.92× | ||
| 04 | Purchase discount | Shopping | 18.97× | ||
| 05 | Scrabble | Games | 16.13× | ||
| 06 | Passive income | Business & Career | 8.10× | ||
| 07 | paul smith | Fashion & Accessoires | 8.05× | ||
| 08 | Formal wear | Fashion & Accessoires | 7.85× | ||
| 09 | N26 | Business & Career | 7.33× | ||
| 10 | Wallet | Fashion & Accessoires | 6.77× | ||
| 11 | Face powder | Beauty & Wellness | 4.51× | ||
| 12 | Groupon | Internet & Social Media | 3.71× | ||
| 13 | Cyber Monday | Shopping | 3.53× | ||
| 14 | Vacations | Travel & Leisure | 2.19× | ||
| 15 | Black Friday (shopping) | Shopping | 2.09× | ||
| 16 | Nature | Home & Garden | 2.06× | ||
| 17 | Netto Marken-Discount | Shopping | 1.98× | ||
| 18 | Ryanair | Travel & Leisure | 1.84× | ||
| 19 | Family | Kids & Family | 1.79× | ||
| 20 | Hermès | Fashion & Accessoires | 1.75× |
Personality of the Shoop.de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 18.60× | |
| Mindfulness | BALANCE | 1.61× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.02× | |
| Spirituality | BALANCE | 1.02× |
Frequently asked questions
How many fans does Shoop.de have in Germany?
Shoop.de has an estimated audience of 837,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shoop.de fans?
59.4% of Shoop.de fans are female, 40.6% are male, with an average age of 38.5 years.
Which brands do Shoop.de fans like most?
Shoop.de fans show strongest brand affinity for Loyalty program (81.29×), Discount card (85.87×), and Payback (27.92×) over the country average.
Where do Shoop.de fans live in Germany?
Shoop.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Shoop.de fans also like?
Beyond Shoop.de itself, the audience over-indexes on Discount card (85.87×), Payback (27.92×), Purchase discount (18.97×), and Scrabble (16.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
See Shoop.de audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoop.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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