IKEA Family Audience in Germany
IKEA Family has an estimated audience of 323,846 people in Germany. 66.9% are female, 33.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Rossmann, Artistic inspiration, Cambrils, Home Office.
The average IKEA Family fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Rossmann, Artistic inspiration, with strongest over-indexing on Corfu (regional unit) (15.53× the country average). Demographically, the IKEA Family audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Loyalty card
Demographics of IKEA Family fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.1 |
| Estimated audience size | 323,846 |
Audience persona
The typical IKEA Family fan in Germany is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,053 | 1.3× |
| Bayern | 56,322 | 1.08× |
| Baden-Württemberg | 52,551 | 1.19× |
| Niedersachsen | 30,042 | 0.96× |
| Hessen | 29,521 | 1.2× |
| Berlin | 20,101 | 1.39× |
| Sachsen | 17,806 | 1.12× |
| Rheinland-Pfalz | 15,225 | 0.94× |
| Schleswig-Holstein | 11,594 | 1× |
| Hamburg | 11,503 | 1.57× |
| Brandenburg | 7,111 | 0.71× |
| Thüringen | 5,979 | 0.72× |
| Sachsen-Anhalt | 4,723 | 0.56× |
| Mecklenburg-Vorpommern | 3,491 | 0.56× |
| Saarland | 3,406 | 0.86× |
| Bremen | 2,341 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 15.53× | Travel & Leisure |
| Rossmann | 1.82× | Shopping |
| Artistic inspiration | 2.5× | Arts & Culture |
| Cambrils | 10.63× | Travel & Leisure |
| Home Office | 1.57× | Business & Career |
| Progressive rock | 2.03× | Music & Radio |
| Stradivarius | 1.63× | Shopping |
| Newton-le-Willows | 42.68× | Travel & Leisure |
| Mothercare | 1.68× | Kids & Family |
| Video izle | 2.89× | |
| Emma Swan | 22.44× | Movies & TV |
| Eindhoven | 1.8× | Travel & Leisure |
| Time (magazine) | 1.64× | News |
| Jesse Plemons | 2.57× | Movies & TV |
| Jersey (fabric) | 3.88× | Fashion & Accessoires |
| Esra Erol | 3.72× | Movies & TV |
| Werder (Havel) | 4.13× | Travel & Leisure |
| Home Delivery | 1.56× | Food & Beverages |
| Stamp collecting | 2.75× | Home & Garden |
| Vijesti.ba | 2.06× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 10.44 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
| Quality Awareness | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.0% |
| Spain | 9.9% |
| Poland | 9.0% |
See IKEA Family audiences in other countries
More Loyalty card audiences in Germany
- Payback (4,579,865)
- Miles & More (1,693,916)
- DeutschlandCard (352,715)
- Swagbucks (221,102)
- ShopBack (65,717)
Frequently asked questions
How many fans does IKEA Family have in Germany?
IKEA Family has an estimated audience of 323,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IKEA Family fans?
66.9% of IKEA Family fans are female, 33.1% are male, with an average age of 40.1 years.
Which brands do IKEA Family fans like most?
IKEA Family fans show strongest brand affinity for Corfu (regional unit) (15.53×), Rossmann (1.82×), and Artistic inspiration (2.5×) over the country average.
Where do IKEA Family fans live in Germany?
IKEA Family fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,053), Bayern (reach 56,322), and Baden-Württemberg (reach 52,551). These three regions account for the largest share of the active audience.
What other brands do IKEA Family fans also like?
Beyond IKEA Family itself, the audience over-indexes on Rossmann (1.82×), Artistic inspiration (2.5×), Cambrils (10.63×), and Home Office (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IKEA Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.