A data profile of the people who buy, follow and care about Tesco Mobile in United Kingdom — modelled from more than twelve digital signal sources. Tesco Mobile has an estimated audience of 4,974,127 people in United Kingdom.
The average Tesco Mobile fan in United Kingdom is 46.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Giffgaff, Angela Bassett, Lycamobile, with strongest over-indexing on Giffgaff (9.13× the country average).
Demographically, the Tesco Mobile audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tesco Mobile fan in United Kingdom is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Giffgaff.
The key figures that characterise the Tesco Mobile profile in United Kingdom.
51.9% are female, 48.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 46.4 |
| Estimated audience size | 4,974,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Tesco Mobile audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 85.1% |
| Ireland | 9.0% |
| United States | 1.0% |
Where the Tesco Mobile audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.33× | |
| 02 | East of England | ~600K | 1.30× | |
| 03 | Yorkshire and the Humber | ~500K | 1.26× | |
| 04 | Wales | ~300K | 1.20× | |
| 05 | Northern Ireland | ~200K | 1.20× | |
| 06 | East Midlands | ~400K | 1.04× | |
| 07 | North East | ~200K | 1.02× | |
| 08 | Scotland | ~400K | 0.96× | |
| 09 | South East | ~500K | 0.82× | |
| 10 | South West | ~300K | 0.79× | |
| 11 | England | ~3M | 0.64× | |
| 12 | North West | ~200K | 0.44× |
The strongest cross-interests of the Tesco Mobile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gumbo | Food & Beverages | 35.57× | ||
| 02 | The Golden Compass (film) | Movies & TV | 28.03× | ||
| 03 | Tori Spelling | Movies & TV | 24.63× | ||
| 04 | Tiffany Haddish | Movies & TV | 21.28× | ||
| 05 | Angela Bassett | Movies & TV | 20.24× | ||
| 06 | T-Mobile | Technology & Electronics | 12.92× | ||
| 07 | Virgin Mobile | Technology & Electronics | 12.22× | ||
| 08 | Lycamobile | Technology & Electronics | 11.02× | ||
| 09 | O2 | Technology & Electronics | 9.59× | ||
| 10 | Giffgaff | Technology & Electronics | 9.13× | ||
| 11 | Tariff | Business & Career | 9.04× | ||
| 12 | Leighton Meester | Movies & TV | 8.88× | ||
| 13 | Hair tutorials | Beauty & Wellness | 6.92× | ||
| 14 | Slovakia | Travel & Leisure | 6.82× | ||
| 15 | Carphone Warehouse | Technology & Electronics | 4.09× | ||
| 16 | Vodafone | Technology & Electronics | 3.85× | ||
| 17 | HMV | Music & Radio | 2.68× | ||
| 18 | Halfords | Cars & Mobility | 2.27× | ||
| 19 | British Gas | Home & Garden | 1.84× | ||
| 20 | Royal Mail | Business & Career | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.93× | |
| Sports Activity | POWER | 0.94× |
Tesco Mobile's target market in United Kingdom covers an estimated 4,974,127 people, concentrated in England and East of England.
51.9% of the Tesco Mobile audience are female, 48.1% are male, with an average age of 46.4 years.
Tesco Mobile fans show strongest brand affinity for Giffgaff (9.13×), Angela Bassett (20.24×), and Lycamobile (11.02×) over the country average.
Tesco Mobile fans in United Kingdom are most concentrated in England (reach ~3M), East of England (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tesco Mobile itself, the audience over-indexes on Angela Bassett (20.24×), Lycamobile (11.02×), Tori Spelling (24.63×), and Vodafone (3.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tesco Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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