A data profile of the people who buy, follow and care about Giffgaff in United Kingdom — modelled from more than twelve digital signal sources. Giffgaff has an estimated audience of 3,935,543 people in United Kingdom.
The average Giffgaff fan in United Kingdom is 41.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Business, The Sims, Lycamobile, with strongest over-indexing on Business (1.59× the country average).
Demographically, the Giffgaff audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Giffgaff fan in United Kingdom is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Business.
The key figures that characterise the Giffgaff profile in United Kingdom.
42.5% are female, 57.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 41.8 |
| Estimated audience size | 3,935,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Giffgaff audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 68.8% |
| China | 16.2% |
| Pakistan | 2.6% |
Where the Giffgaff audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.31× | |
| 02 | England | ~3M | 1.13× | |
| 03 | East Midlands | ~300K | 1.12× | |
| 04 | Scotland | ~400K | 1.09× | |
| 05 | North East | ~200K | 1.09× | |
| 06 | Yorkshire and the Humber | ~300K | 1.06× | |
| 07 | Greater London | ~500K | 0.97× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | Wales | ~200K | 0.91× | |
| 10 | East of England | ~300K | 0.87× | |
| 11 | West Midlands | ~100K | 0.87× | |
| 12 | Northern Ireland | ~100K | 0.87× | |
| 13 | South East | ~400K | 0.79× |
The strongest cross-interests of the Giffgaff audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile virtual network operator | Technology & Electronics | 9.57× | ||
| 02 | Lycamobile | Technology & Electronics | 7.25× | ||
| 03 | The Sims | Games | 6.59× | ||
| 04 | Vodafone | Technology & Electronics | 2.74× | ||
| 05 | OneDrive | Technology & Electronics | 2.27× | ||
| 06 | Ricky Hatton | Sports | 1.95× | ||
| 07 | Esso | Cars & Mobility | 1.84× | ||
| 08 | Office 365 | Technology & Electronics | 1.75× | ||
| 09 | We Buy Any Car | Cars & Mobility | 1.68× | ||
| 10 | Sky Vegas | Games | 1.66× | ||
| 11 | Computer network | Technology & Electronics | 1.66× | ||
| 12 | Business | Business & Career | 1.59× | ||
| 13 | Scottish Widows | Business & Career | 1.57× | ||
| 14 | Training | Sports | 1.56× | ||
| 15 | Electronics | Technology & Electronics | 1.56× | ||
| 16 | Google Drive | Technology & Electronics | 1.55× | ||
| 17 | Autotrader | Cars & Mobility | 1.54× | ||
| 18 | Telecommunication | Technology & Electronics | 1.54× | ||
| 19 | Transport | Cars & Mobility | 1.53× | ||
| 20 | Road | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| Risk Appetite | THRILL | 1.19× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.79× | |
| Sports Activity | POWER | 0.79× |
Giffgaff's target market in United Kingdom covers an estimated 3,935,543 people, concentrated in England and North West.
42.5% of the Giffgaff audience are female, 57.5% are male, with an average age of 41.8 years.
Giffgaff fans show strongest brand affinity for Business (1.59×), The Sims (6.59×), and Lycamobile (7.25×) over the country average.
Giffgaff fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~500K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Giffgaff itself, the audience over-indexes on The Sims (6.59×), Lycamobile (7.25×), Mobile virtual network operator (9.57×), and Transport (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Giffgaff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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