Top 100 Mobile phone operators in United Kingdom

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Vodafone	5.7M	8.3%	45.3	46.0%	Mobile phone operator
2	Giffgaff	3.9M	68.5%	41.8	42.5%	Mobile phone operator
3	Lebara	1.8M	33.7%	48.1	41.0%	Mobile phone operator
4	Lycamobile	1M	13.8%	43.2	38.9%	Mobile phone operator
5	Comcast	847k	4.5%	43.3	53.7%	Mobile phone operator
6	BT Group	679k	13.2%	44.0	34.8%	Mobile phone operator
7	O2	675k	22.4%	42.1	49.2%	Mobile phone operator
8	Orange	555k	1.7%	36.7	57.7%	Mobile phone operator
9	verizon	466k	1.0%	40.8	59.8%	Mobile phone operator
10	AT&T	462k	0.8%	40.7	40.6%	Mobile phone operator
11	Talkmobile	457k	95.8%	45.7	38.6%	Mobile phone operator
12	LINE	364k	0.9%	39.6	50.1%	Mobile phone operator
13	T-Mobile	278k	0.3%	42.1	43.4%	Mobile phone operator
14	Vivo (telecommunications)	222k	0.8%	37.3	44.0%	Mobile phone operator
15	Sveriges Television	215k	1.8%	45.9	56.9%	Mobile phone operator
16	Telefónica	195k	3.1%	39.8	47.0%	Mobile phone operator
17	Swisscom	182k	3.8%	45.4	63.8%	Mobile phone operator
18	WIND (Italy)	135k	1.1%	44.0	63.7%	Mobile phone operator
19	KPN	134k	3.2%	41.3	64.4%	Mobile phone operator
20	spusu	125k	7.7%	42.8	43.1%	Mobile phone operator
21	Viasat	114k	5.2%	46.3	26.5%	Mobile phone operator
22	Sprint Corporation	105k	2.1%	42.1	36.1%	Mobile phone operator
23	Turkcell	92k	0.8%	45.3	69.5%	Mobile phone operator
24	Digicel	71k	10.8%	40.3	42.6%	Mobile phone operator
25	True Corporation	67k	2.3%	35.7	71.9%	Mobile phone operator

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in United Kingdom?

Vodafone currently leads with an estimated audience of 5.7M people in United Kingdom.

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