A data profile of the people who buy, follow and care about G.O in United States — modelled from more than twelve digital signal sources. G.O has an estimated audience of 2,103,653 people in United States.
The average G.O fan in United States is 38.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pizza Hut, Subway, McDonald's, with strongest over-indexing on Pizza Hut (2.8× the country average).
Demographically, the G.O audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical G.O fan in United States is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.
The key figures that characterise the G.O profile in United States.
62.1% are female, 37.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 38.9 |
| Estimated audience size | 2,103,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide G.O audience comes from United States.
| Country | Share |
|---|---|
| Japan | 20.4% |
| United States | 14.0% |
| Sweden | 9.3% |
Where the G.O audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 1.53× | |
| 02 | New Jersey | ~80K | 1.42× | |
| 03 | Washington, District of Columbia | ~9K | 1.35× | |
| 04 | California | ~300K | 1.30× | |
| 05 | Florida | ~200K | 1.29× | |
| 06 | Massachusetts | ~50K | 1.26× | |
| 07 | Connecticut | ~30K | 1.25× | |
| 08 | Illinois | ~90K | 1.22× | |
| 09 | Georgia | ~80K | 1.20× | |
| 10 | Virginia | ~60K | 1.20× | |
| 11 | Maryland | ~40K | 1.20× | |
| 12 | Texas | ~200K | 1.18× | |
| 13 | Rhode Island | ~8K | 1.18× | |
| 14 | Pennsylvania | ~80K | 1.13× | |
| 15 | North Carolina | ~70K | 1.10× | |
| 16 | Nevada | ~20K | 1.09× | |
| 17 | Washington | ~50K | 1.08× | |
| 18 | Delaware | ~6K | 1.08× | |
| 19 | Arizona | ~40K | 1.02× | |
| 20 | Minnesota | ~30K | 1.02× | |
| 21 | Michigan | ~60K | 1.01× | |
| 22 | Louisiana | ~30K | 1.00× | |
| 23 | Ohio | ~60K | 0.95× | |
| 24 | Tennessee | ~40K | 0.95× | |
| 25 | Colorado | ~30K | 0.94× | |
| 26 | South Carolina | ~30K | 0.94× | |
| 27 | Indiana | ~40K | 0.93× | |
| 28 | Kentucky | ~20K | 0.93× | |
| 29 | Oklahoma | ~20K | 0.91× | |
| 30 | Hawaii | ~8K | 0.91× | |
| 31 | New Hampshire | ~8K | 0.91× | |
| 32 | Oregon | ~20K | 0.90× | |
| 33 | Mississippi | ~20K | 0.90× | |
| 34 | Kansas | ~10K | 0.90× | |
| 35 | New Mexico | ~9K | 0.89× | |
| 36 | Nebraska | ~9K | 0.88× | |
| 37 | Wisconsin | ~30K | 0.87× | |
| 38 | Missouri | ~30K | 0.86× | |
| 39 | Arkansas | ~10K | 0.86× | |
| 40 | Iowa | ~10K | 0.86× | |
| 41 | West Virginia | ~8K | 0.86× | |
| 42 | South Dakota | ~4K | 0.86× | |
| 43 | Utah | ~20K | 0.85× | |
| 44 | Alabama | ~20K | 0.83× | |
| 45 | North Dakota | ~4K | 0.83× | |
| 46 | Alaska | ~4K | 0.82× | |
| 47 | Maine | ~6K | 0.79× | |
| 48 | Vermont | ~3K | 0.79× | |
| 49 | Idaho | ~8K | 0.76× | |
| 50 | Montana | ~4K | 0.68× |
The strongest cross-interests of the G.O audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet celebrity | Internet & Social Media | 3.21× | ||
| 02 | Weather forecasting | Home & Garden | 2.98× | ||
| 03 | Pizza Hut | Food & Beverages | 2.80× | ||
| 04 | Subway | Food & Beverages | 2.68× | ||
| 05 | Britney Spears | Music & Radio | 2.61× | ||
| 06 | Domino's Pizza | Food & Beverages | 2.53× | ||
| 07 | Solar energy | Home & Garden | 2.52× | ||
| 08 | Renewable energy | Business & Career | 2.50× | ||
| 09 | Virtual reality | Technology & Electronics | 2.46× | ||
| 10 | Discount stores | Shopping | 2.31× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.22× | ||
| 12 | FedEx | Business & Career | 2.18× | ||
| 13 | McDonald's | Food & Beverages | 2.16× | ||
| 14 | TV game shows | Movies & TV | 2.00× | ||
| 15 | TMZ | Internet & Social Media | 1.94× | ||
| 16 | Shopping malls | Shopping | 1.89× | ||
| 17 | Mortgage loans | Business & Career | 1.85× | ||
| 18 | TV talkshows | Movies & TV | 1.71× | ||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Starbucks | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.07× | |
| Price Sensitivity | PREMIUM | 1.55× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Design Affinity | PREMIUM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.62× |
G.O has an estimated audience of 2,103,653 people in United States, concentrated in California and Texas.
62.1% of G.O fans are female, 37.9% are male, with an average age of 38.9 years.
G.O fans show strongest brand affinity for Pizza Hut (2.8×), Subway (2.68×), and McDonald's (2.16×) over the country average.
G.O fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond G.O itself, the audience over-indexes on Subway (2.68×), McDonald's (2.16×), Domino's Pizza (2.53×), and Internet celebrity (3.21×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for G.O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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