A data profile of the people who buy, follow and care about Snapchat in Denmark — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 919,460 people in Denmark.
Snapchat has an estimated audience of 919,460 people in Denmark. 46.4% are female, 53.6% are male, average age 39.3. Top brand affinities: Charlotte Tilbury, McDonald's, Women's clothing, Longchamp, COS.
Top brand affinities include Charlotte Tilbury, McDonald's, Women's clothing, with strongest over-indexing on Charlotte Tilbury (10.48× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Snapchat fan in Denmark is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Charlotte Tilbury.
The key figures that characterise the Snapchat profile in Denmark.
46.4% are female, 53.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 39.3 |
| Estimated audience size | 919,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Snapchat audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 10.71× | ||
| 02 | Charlotte Tilbury | Beauty & Wellness | 10.48× | ||
| 03 | Shiseido | Beauty & Wellness | 10.24× | ||
| 04 | Clarins | Beauty & Wellness | 8.57× | ||
| 05 | Dr. Martens | Fashion & Accessoires | 5.00× | ||
| 06 | Bruges | Travel & Leisure | 4.36× | ||
| 07 | COS | Shopping | 3.96× | ||
| 08 | YouTube Music | Internet & Social Media | 3.16× | ||
| 09 | Handmade Crafts | Kids & Family | 2.38× | ||
| 10 | Women's clothing | Fashion & Accessoires | 2.20× | ||
| 11 | Self care | Health | 2.12× | ||
| 12 | Mobile game | Games | 1.87× | ||
| 13 | Betano | Games | 1.85× | ||
| 14 | G.O | Technology & Electronics | 1.82× | ||
| 15 | Home Interior Design | Home & Garden | 1.81× | ||
| 16 | Home construction | Home & Garden | 1.80× | ||
| 17 | McDonald's | Food & Beverages | 1.76× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.68× | ||
| 19 | Newspapers | Literature | 1.68× | ||
| 20 | Burger King | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Travelling | THRILL | 1.52× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Urban Lifestyle | OPEN | 0.69× | |
| Convenience Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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