Rascasse Audience Intelligence

Says Audience in United States

A data profile of the people who buy, follow and care about Says in United States — modelled from more than twelve digital signal sources. Says has an estimated audience of 804,877 people in United States.

#863among Website / Newspaper / Magazine in United States#214in News

The average Says fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Newsletter, Breaking news, Malaysia, with strongest over-indexing on Newsletter (24.99× the country average).

Demographically, the Says audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Says fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Newsletter.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Says profile in United States.

Audience size
805K
in United States
Gender
53.4%♀
46.6% male
Age
41.9
average years
Country rank
#27359
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Says

53.4% are female, 46.6% are male, average age 41.9.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Says audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.9
Estimated audience size804,877
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Says audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Says audience comes from United States.

Worldwide audience distribution share by country for Says
CountryShare
United States16.2%
India14.3%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Says audience in United States is strongest.

Fig. 05

Top regions by affinity

Says fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~9K1.38×
02Mississippi~9K1.34×
03Louisiana~10K1.30×
04Alabama~10K1.24×
05Oklahoma~10K1.23×
06Georgia~30K1.14×
07Kentucky~10K1.13×
08West Virginia~4K1.13×
09Tennessee~20K1.12×
10New Mexico~4K1.12×
11Florida~60K1.10×
12South Carolina~10K1.08×
13Texas~70K1.07×
14North Carolina~30K1.07×
15Michigan~20K1.07×
16Missouri~10K1.06×
17Kansas~6K1.04×
18Indiana~10K1.03×
19California~90K1.02×
20New Hampshire~3K1.02×
21Alaska~2K1.02×
22Pennsylvania~30K1.01×
23South Dakota~2K1.01×
24Ohio~20K1.00×
25Maryland~10K0.98×
26Oregon~9K0.97×
27Iowa~6K0.97×
28New Jersey~20K0.96×
29Nevada~7K0.96×
30New York~40K0.95×
31Virginia~20K0.94×
32Washington~10K0.94×
33Hawaii~3K0.94×
34Delaware~2K0.94×
35Illinois~20K0.93×
36Arizona~10K0.93×
37Connecticut~7K0.93×
38Idaho~4K0.93×
39Maine~3K0.91×
40Montana~2K0.91×
41North Dakota~1K0.91×
42Wisconsin~10K0.90×
43Nebraska~4K0.90×
44Minnesota~10K0.89×
45Utah~6K0.85×
46Rhode Island~2K0.85×
47Vermont~1K0.85×
48Massachusetts~10K0.82×
49Colorado~10K0.82×
50Washington, District of Columbia~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Says, United States
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Says audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Says audience
#·InterestCategoryAffinity×
01NewsletterTechnology & Electronics24.99×
02MalaysiaTravel & Leisure7.54×
03BeijingTravel & Leisure3.64×
04Breaking newsMovies & TV2.45×
05Sustainable energyHome & Garden2.14×
06Microwave ovenHome & Garden2.10×
07FedExBusiness & Career1.96×
08Renewable energyBusiness & Career1.93×
09New York PostNews1.79×
10Life insuranceBusiness & Career1.78×
11Health insuranceBusiness & Career1.74×
12InnovationBusiness & Career1.70×
13GeneticsKids & Family1.66×
14NostalgiaHome & Garden1.65×
15Solar energyHome & Garden1.63×
16Vehicle insuranceCars & Mobility1.61×
17Online newspaperNews1.58×
18PharmacyBusiness & Career1.54×
19Charitable organizationPolitics & Society1.54×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Says audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Says audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
IndividualismJOY1.46×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Says audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Design AffinityPREMIUM0.89×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Says have in United States?

Says has an estimated audience of 804,877 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Says fans?

53.4% of Says fans are female, 46.6% are male, with an average age of 41.9 years.

03

Which brands do Says fans like most?

Says fans show strongest brand affinity for Newsletter (24.99×), Breaking news (2.45×), and Malaysia (7.54×) over the country average.

04

Where do Says fans live in United States?

Says fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Says fans also like?

Beyond Says itself, the audience over-indexes on Breaking news (2.45×), Malaysia (7.54×), FedEx (1.96×), and Genetics (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Says audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Says. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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