Says Audience in United States

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Says has an estimated audience of 820,123 people in United States. 52.4% are female, 47.6% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Goop, Governor of Michigan, Grinch, Wok.

The average Says fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Goop, Governor of Michigan, with strongest over-indexing on Regional styles of Mexican music (5.66× the country average). Demographically, the Says audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Says fans

Demographic split for Says audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.6
Estimated audience size820,123

Audience persona

The typical Says fan in United States is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Says in United States
RegionReachAffinity
California98,7091.09×
Texas77,7211.1×
Florida66,1621.19×
New York47,8211.04×
Georgia29,9401.19×
Pennsylvania28,8641.05×
Illinois27,0730.99×
North Carolina26,0841.06×
Ohio25,0710.99×
Michigan23,7161.11×
New Jersey20,9411×
Virginia19,5470.98×
Tennessee18,9951.15×
Washington15,9990.97×
Arizona14,6040.87×
Indiana14,4790.97×
Maryland14,0771×
Alabama14,0371.23×
Massachusetts14,0060.87×
Missouri13,8801.05×
Louisiana13,8801.31×
South Carolina13,1261.06×
Kentucky11,3701.11×
Oklahoma11,1491.22×
Colorado10,9850.85×
Wisconsin10,9630.89×
Minnesota10,6380.91×
Oregon9,8861.05×
Arkansas9,4741.4×
Mississippi9,3471.38×
Connecticut7,9790.97×
Nevada7,2980.92×
Kansas6,8581.06×
Iowa6,5340.97×
Utah6,1730.84×
New Mexico4,3951.07×
West Virginia4,1231.08×
Idaho3,6490.89×
Nebraska3,5520.86×
Hawaii3,3100.94×
New Hampshire3,2561.01×
Maine2,5830.88×
Rhode Island2,1200.81×
Delaware2,0590.91×
Washington, District of Columbia1,9580.79×
Montana1,9030.84×
South Dakota1,6620.88×
Alaska1,4550.83×
North Dakota1,3750.82×
Vermont1,1000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Says audience
BrandAffinityCategory
Regional styles of Mexican music5.66×Music & Radio
Goop6.69×Internet & Social Media
Governor of Michigan8.27×Politics & Society
Grinch4.34×Movies & TV
Wok6.8×Food & Beverages
Vocal harmony4.44×Music & Radio
Hibachi7.13×Food & Beverages
Google Home5.69×Technology & Electronics
Israel1.7×Travel & Leisure
headspace7.47×Health
Grace Slick6.75×Music & Radio
Cherish (group)7.8×Music & Radio
Hipster6.6×Politics & Society
Fairy godmother5.06×Literature
El Paso County, Colorado8.69×Travel & Leisure
Elsword10.07×Games
TV Fanatic6.19×Movies & TV
JDSU1.7×Business & Career
Emperor Entertainment Group6.61×Business & Career
No Escape (1994 film)6.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Says audience
TraitClusterScore
Quality AwarenessPREMIUM1.24
PatriotismCONSERVATISM1.22
Family OrientationCONSERVATISM1.21
Need for SecurityCONSERVATISM1.2
SpiritualityBALANCE1.16
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Says
CountryShare
United States16.9%
India15.1%
Japan10.7%

See Says audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Says have in United States?

Says has an estimated audience of 820,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Says fans?

52.4% of Says fans are female, 47.6% are male, with an average age of 43.6 years.

Which brands do Says fans like most?

Says fans show strongest brand affinity for Regional styles of Mexican music (5.66×), Goop (6.69×), and Governor of Michigan (8.27×) over the country average.

Where do Says fans live in United States?

Says fans in United States are most concentrated in California (reach 98,709), Texas (reach 77,721), and Florida (reach 66,162). These three regions account for the largest share of the active audience.

What other brands do Says fans also like?

Beyond Says itself, the audience over-indexes on Goop (6.69×), Governor of Michigan (8.27×), Grinch (4.34×), and Wok (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Says. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.