Daily Express Audience in United States
Daily Express has an estimated audience of 2,794,650 people in United States. 67.4% are female, 32.6% are male, average age 47.6. Top regions: Florida, California, Texas.
The average Daily Express fan in United States is 47.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the Daily Express audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Daily Express fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 47.6 |
| Estimated audience size | 2,794,650 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 323,098 | 1.71× |
| California | 322,703 | 1.05× |
| Texas | 190,145 | 0.79× |
| New York | 179,317 | 1.15× |
| North Carolina | 106,249 | 1.26× |
| Pennsylvania | 93,577 | 0.99× |
| Massachusetts | 88,677 | 1.61× |
| New Jersey | 85,020 | 1.2× |
| Arizona | 83,190 | 1.46× |
| Ohio | 82,271 | 0.96× |
| Georgia | 71,685 | 0.83× |
| Virginia | 68,999 | 1.01× |
| Tennessee | 67,584 | 1.21× |
| Maryland | 63,865 | 1.33× |
| Washington | 63,362 | 1.13× |
| South Carolina | 61,223 | 1.46× |
| Illinois | 59,799 | 0.64× |
| Michigan | 46,143 | 0.63× |
| Connecticut | 44,233 | 1.58× |
| Colorado | 44,111 | 1× |
| Wisconsin | 44,072 | 1.05× |
| Indiana | 42,017 | 0.82× |
| Minnesota | 33,710 | 0.84× |
| Missouri | 33,493 | 0.74× |
| Louisiana | 32,563 | 0.9× |
| Oregon | 30,131 | 0.94× |
| Alabama | 29,961 | 0.77× |
| Kansas | 29,281 | 1.33× |
| Nevada | 28,207 | 1.04× |
| Kentucky | 22,104 | 0.63× |
| Iowa | 21,644 | 0.94× |
| Arkansas | 20,453 | 0.89× |
| Oklahoma | 20,365 | 0.66× |
| Hawaii | 19,071 | 1.59× |
| Maine | 16,184 | 1.62× |
| New Hampshire | 16,073 | 1.46× |
| Delaware | 15,991 | 2.07× |
| Utah | 15,540 | 0.62× |
| Mississippi | 13,405 | 0.58× |
| Rhode Island | 11,963 | 1.34× |
| New Mexico | 10,504 | 0.75× |
| Washington, District of Columbia | 10,091 | 1.2× |
| Idaho | 10,023 | 0.72× |
| Montana | 5,819 | 0.75× |
| Vermont | 4,510 | 0.92× |
| Nebraska | 4,385 | 0.31× |
| West Virginia | 4,082 | 0.31× |
| South Dakota | 4,078 | 0.63× |
| Alaska | 4,050 | 0.68× |
| Wyoming | 3,427 | 0.83× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Individualism | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.7% |
| United States | 9.1% |
| Australia | 3.2% |
See Daily Express audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Daily Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.