Daily Express Audience in United States

Daily Express has an estimated audience of 2,794,650 people in United States. 67.4% are female, 32.6% are male, average age 47.6. Top regions: Florida, California, Texas.
The average Daily Express fan in United States is 47.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Daily Express fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 47.6 |
| Estimated audience size | 2,794,650 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 323,098 | 1.71× |
| California | 322,703 | 1.05× |
| Texas | 190,144 | 0.79× |
| New York | 179,316 | 1.15× |
| North Carolina | 106,249 | 1.26× |
| Pennsylvania | 93,576 | 0.99× |
| Massachusetts | 88,676 | 1.61× |
| New Jersey | 85,019 | 1.2× |
| Arizona | 83,190 | 1.46× |
| Ohio | 82,271 | 0.96× |
| Georgia | 71,684 | 0.83× |
| Virginia | 68,999 | 1.01× |
| Tennessee | 67,583 | 1.21× |
| Maryland | 63,865 | 1.33× |
| Washington | 63,362 | 1.13× |
| South Carolina | 61,222 | 1.46× |
| Illinois | 59,799 | 0.64× |
| Michigan | 46,142 | 0.63× |
| Connecticut | 44,232 | 1.58× |
| Colorado | 44,111 | 1.0× |
| Wisconsin | 44,071 | 1.05× |
| Indiana | 42,016 | 0.82× |
| Minnesota | 33,710 | 0.84× |
| Missouri | 33,492 | 0.74× |
| Louisiana | 32,562 | 0.9× |
| Oregon | 30,131 | 0.94× |
| Alabama | 29,961 | 0.77× |
| Kansas | 29,280 | 1.33× |
| Nevada | 28,206 | 1.04× |
| Kentucky | 22,104 | 0.63× |
| Iowa | 21,643 | 0.94× |
| Arkansas | 20,453 | 0.89× |
| Oklahoma | 20,364 | 0.66× |
| Hawaii | 19,070 | 1.59× |
| Maine | 16,184 | 1.62× |
| New Hampshire | 16,073 | 1.46× |
| Delaware | 15,990 | 2.07× |
| Utah | 15,540 | 0.62× |
| Mississippi | 13,404 | 0.58× |
| Rhode Island | 11,963 | 1.34× |
| New Mexico | 10,503 | 0.75× |
| Washington, District of Columbia | 10,090 | 1.2× |
| Idaho | 10,023 | 0.72× |
| Montana | 5,818 | 0.75× |
| Vermont | 4,509 | 0.92× |
| Nebraska | 4,384 | 0.31× |
| West Virginia | 4,081 | 0.31× |
| South Dakota | 4,077 | 0.63× |
| Alaska | 4,049 | 0.68× |
| Wyoming | 3,427 | 0.83× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.3% |
| United States | 9.0% |
| Australia | 3.3% |
See Daily Express audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Daily Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.