A data profile of the people who buy, follow and care about Karachi in India — modelled from more than twelve digital signal sources. Karachi has an estimated audience of 3,281,916 people in India.
Karachi has an estimated audience of 3,281,916 people in India. 32.9% are female, 67.1% are male, average age 27.3. Top brand affinities: Virat Kohli, Pakistan, Chennai, Pakistan national cricket team, England cricket team.
Top brand affinities include Virat Kohli, Pakistan, Chennai, with strongest over-indexing on Virat Kohli (1.5× the country average).
Demographically, the Karachi audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Karachi fan in India is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Virat Kohli.
The key figures that characterise the Karachi profile in India.
32.9% are female, 67.1% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 27.3 |
| Estimated audience size | 3,281,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 27% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Karachi audience comes from India.
| Country | Share |
|---|---|
| United States | 19.3% |
| Pakistan | 17.4% |
| India | 11.8% |
The strongest cross-interests of the Karachi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Qatar | Travel & Leisure | 3.94× | ||
| 02 | England cricket team | Sports | 2.11× | ||
| 03 | Pakistan national cricket team | Sports | 2.08× | ||
| 04 | Pakistan | Travel & Leisure | 2.04× | ||
| 05 | Ranveer Singh | Movies & TV | 2.04× | ||
| 06 | BSE SENSEX | Business & Career | 2.03× | ||
| 07 | Amitabh Bachchan | Movies & TV | 2.01× | ||
| 08 | Shah Rukh Khan | Movies & TV | 2.00× | ||
| 09 | Engagement ring | Fashion & Accessoires | 1.97× | ||
| 10 | Wedding invitation | Home & Garden | 1.94× | ||
| 11 | Earring | Fashion & Accessoires | 1.93× | ||
| 12 | Master of Business Administration | Business & Career | 1.93× | ||
| 13 | Party dress | Fashion & Accessoires | 1.90× | ||
| 14 | Salman Khan | Movies & TV | 1.87× | ||
| 15 | Embroidery | Home & Garden | 1.87× | ||
| 16 | Chennai | Travel & Leisure | 1.75× | ||
| 17 | Poetry | Literature | 1.65× | ||
| 18 | Kolkata Knight Riders | Sports | 1.52× | ||
| 19 | Rohit Sharma | Sports | 1.52× | ||
| 20 | Virat Kohli | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.01× | |
| Indulgence | JOY | 1.28× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.49× | |
| Mindfulness | BALANCE | 0.53× | |
| Family Orientation | CONSERVATISM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Karachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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