A data profile of the people who buy, follow and care about Punjab, Pakistan in India — modelled from more than twelve digital signal sources. Punjab, Pakistan has an estimated audience of 3,619,738 people in India.
Punjab, Pakistan has an estimated audience of 3,619,738 people in India. 33.7% are female, 66.3% are male, average age 27.9. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Chennai.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.66× the country average).
Demographically, the Punjab, Pakistan audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Punjab, Pakistan fan in India is more male, around 27.9 years old, with strong Indulgence tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Punjab, Pakistan profile in India.
33.7% are female, 66.3% are male, average age 27.9.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 27.9 |
| Estimated audience size | 3,619,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 30% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Punjab, Pakistan audience comes from India.
| Country | Share |
|---|---|
| United States | 19.4% |
| Pakistan | 18.3% |
| India | 17.8% |
The strongest cross-interests of the Punjab, Pakistan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roulette | Games | 2.18× | ||
| 02 | Barbecue | Food & Beverages | 2.11× | ||
| 03 | Salman Khan | Movies & TV | 2.06× | ||
| 04 | Deepika Padukone | Movies & TV | 2.06× | ||
| 05 | Chennai | Travel & Leisure | 1.97× | ||
| 06 | England cricket team | Sports | 1.97× | ||
| 07 | Mutual fund | Business & Career | 1.96× | ||
| 08 | Party dress | Fashion & Accessoires | 1.93× | ||
| 09 | Chennai Super Kings | Sports | 1.89× | ||
| 10 | Pakistan national cricket team | Sports | 1.87× | ||
| 11 | Virat Kohli | Sports | 1.86× | ||
| 12 | India national cricket team | Sports | 1.85× | ||
| 13 | Engagement ring | Fashion & Accessoires | 1.82× | ||
| 14 | Investment banking | Business & Career | 1.80× | ||
| 15 | Earring | Fashion & Accessoires | 1.76× | ||
| 16 | Pakistan | Travel & Leisure | 1.75× | ||
| 17 | Indian Premier League | Sports | 1.66× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Kolkata Knight Riders | Sports | 1.52× | ||
| 20 | Rohit Sharma | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Sustainability | BALANCE | 1.47× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Creativity | OPEN | 0.77× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Punjab, Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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