Rascasse Audience Intelligence

Punjab, Pakistan Audience in Germany

A data profile of the people who buy, follow and care about Punjab, Pakistan in Germany — modelled from more than twelve digital signal sources. Punjab, Pakistan has an estimated audience of 365,916 people in Germany.

#291among City in Germany#1381among POI in Germany#1199in Travel & Leisure

The average Punjab, Pakistan fan in Germany is 28.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Persian pop music, Pakistan Super League, Chennai Super Kings, with strongest over-indexing on Persian pop music (49.25× the country average).

Demographically, the Punjab, Pakistan audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Punjab, Pakistan fan in Germany is more male, around 28.5 years old, with strong Career Orientation tendencies and a notable affinity for Persian pop music.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punjab, Pakistan profile in Germany.

Audience size
366K
in Germany
Gender
36.7%♀
63.3% male
Age
28.5
average years
Country rank
#15038
POI in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punjab, Pakistan fans

36.7% are female, 63.3% are male, average age 28.5.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Punjab, Pakistan audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age28.5
Estimated audience size365,916
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Punjab, Pakistan audience in Germany
Age bracketShare%
16-1952%
20-2921%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Punjab, Pakistan audience comes from Germany.

Worldwide audience distribution share by country for Punjab, Pakistan
CountryShare
United States19.4%
Pakistan18.3%
India17.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punjab, Pakistan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Punjab, Pakistan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K2.34×
02Berlin~20K1.13×
03Bremen~3K1.06×
04Saarland~5K1.02×
05Thüringen~9K0.98×
06Hamburg~8K0.98×
07Mecklenburg-Vorpommern~7K0.97×
08Sachsen-Anhalt~9K0.96×
09Brandenburg~10K0.95×
10Rheinland-Pfalz~20K0.94×
11Schleswig-Holstein~10K0.94×
12Bayern~50K0.92×
13Baden-Württemberg~50K0.92×
14Sachsen~20K0.92×
15Nordrhein-Westfalen~70K0.90×
16Niedersachsen~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Punjab, Pakistan, Germany
0.87×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punjab, Pakistan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punjab, Pakistan audience
#·InterestCategoryAffinity×
01Pakistan Super LeagueSports84.94×
02Ranveer SinghMovies & TV51.67×
03Indian CricketSports50.41×
04SriLankan AirlinesTravel & Leisure50.09×
05Persian pop musicMusic & Radio49.25×
06BSE SENSEXBusiness & Career44.81×
07Chennai Super KingsSports42.65×
08Cotton OnFashion & Accessoires30.48×
09Pakistan national cricket teamSports29.23×
10FIFA U-20 World CupSports26.78×
11Amitabh BachchanMovies & TV20.64×
12HindiPolitics & Society17.56×
13Albania national football teamSports14.77×
14Sri LankaTravel & Leisure12.91×
15PakistanTravel & Leisure11.33×
16Kate BeckinsaleMovies & TV11.01×
17WattpadInternet & Social Media7.02×
18Cross-stitchHome & Garden6.12×
19Ligue 1Sports6.08×
20TikTokInternet & Social Media1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punjab, Pakistan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punjab, Pakistan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
SpiritualityBALANCE1.74×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punjab, Pakistan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.59×
DIY MentalityTHRILL0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punjab, Pakistan have in Germany?

Punjab, Pakistan has an estimated audience of 365,916 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Punjab, Pakistan fans?

36.7% of Punjab, Pakistan fans are female, 63.3% are male, with an average age of 28.5 years.

03

Which brands do Punjab, Pakistan fans like most?

Punjab, Pakistan fans show strongest brand affinity for Persian pop music (49.25×), Pakistan Super League (84.94×), and Chennai Super Kings (42.65×) over the country average.

04

Where do Punjab, Pakistan fans live in Germany?

Punjab, Pakistan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Hessen (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Punjab, Pakistan fans also like?

Beyond Punjab, Pakistan itself, the audience over-indexes on Pakistan Super League (84.94×), Chennai Super Kings (42.65×), Pakistan national cricket team (29.23×), and BSE SENSEX (44.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Punjab, Pakistan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punjab, Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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