A data profile of the people who buy, follow and care about Boy in United Kingdom — modelled from more than twelve digital signal sources. Boy has an estimated audience of 3,607,263 people in United Kingdom.
Boy has an estimated audience of 3,607,263 people in United Kingdom. 60.0% are female, 40.0% are male, average age 37.1. Top brand affinities: Wikipedia, Hobby, Politics, Flightradar24, Daily Star (United Kingdom).
Top brand affinities include Wikipedia, Hobby, Politics, with strongest over-indexing on Wikipedia (2.4× the country average).
Demographically, the Boy audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Extroversion.
The typical Boy fan in United Kingdom is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Boy profile in United Kingdom.
60.0% are female, 40.0% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.1 |
| Estimated audience size | 3,607,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Boy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.9% |
| United Kingdom | 13.4% |
| Italy | 5.0% |
The strongest cross-interests of the Boy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.03× | ||
| 02 | Oscar Isaac | Movies & TV | 5.03× | ||
| 03 | Cameron Diaz | Movies & TV | 4.58× | ||
| 04 | Keira Knightley | Movies & TV | 3.17× | ||
| 05 | Handmade | Home & Garden | 2.91× | ||
| 06 | Political science | Business & Career | 2.69× | ||
| 07 | Adoption | Kids & Family | 2.59× | ||
| 08 | Sketch comedy | Movies & TV | 2.52× | ||
| 09 | Wikipedia | Internet & Social Media | 2.40× | ||
| 10 | Daily Star (United Kingdom) | News | 2.10× | ||
| 11 | Satire | Literature | 1.99× | ||
| 12 | Hobby | Home & Garden | 1.83× | ||
| 13 | Genetics | Kids & Family | 1.73× | ||
| 14 | Stranger Things | Movies & TV | 1.73× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 16 | Katie Price | Fashion & Accessoires | 1.69× | ||
| 17 | Politics | Politics & Society | 1.66× | ||
| 18 | William Hill (bookmaker) | Games | 1.61× | ||
| 19 | Stand-up comedy | Movies & TV | 1.55× | ||
| 20 | McDonald's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Extroversion | THRILL | 1.22× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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