A data profile of the people who buy, follow and care about Boy in Germany — modelled from more than twelve digital signal sources. Boy has an estimated audience of 398,188 people in Germany.
Boy has an estimated audience of 398,188 people in Germany. 56.9% are female, 43.1% are male, average age 34.6. Top brand affinities: Margot Robbie, Amanda Seyfried, Beck, Hannah Arendt, Melanie Lynskey.
Top brand affinities include Margot Robbie, Amanda Seyfried, Beck, with strongest over-indexing on Margot Robbie (16.63× the country average).
Demographically, the Boy audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Boy fan in Germany is more female, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Margot Robbie.
The key figures that characterise the Boy profile in Germany.
56.9% are female, 43.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 34.6 |
| Estimated audience size | 398,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Boy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.9% |
| United Kingdom | 13.4% |
| Italy | 5.0% |
The strongest cross-interests of the Boy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kettcar | Music & Radio | 17.87× | ||
| 02 | Amanda Seyfried | Movies & TV | 17.82× | ||
| 03 | Beck | Music & Radio | 17.82× | ||
| 04 | Hannah Arendt | Literature | 17.82× | ||
| 05 | Melanie Lynskey | Movies & TV | 17.82× | ||
| 06 | Alicia Silverstone | Movies & TV | 17.82× | ||
| 07 | James Franco | Movies & TV | 17.82× | ||
| 08 | Michael Rooker | Movies & TV | 17.82× | ||
| 09 | Wir sind Helden | Music & Radio | 17.82× | ||
| 10 | Margot Robbie | Movies & TV | 16.63× | ||
| 11 | Katey Sagal | Movies & TV | 16.36× | ||
| 12 | Armageddon (1998 film) | Movies & TV | 13.92× | ||
| 13 | Forest Whitaker | Movies & TV | 12.61× | ||
| 14 | Roland Emmerich | Movies & TV | 12.40× | ||
| 15 | Bosse (musician) | Music & Radio | 11.77× | ||
| 16 | David Harbour | Movies & TV | 9.89× | ||
| 17 | Robert Pattinson | Movies & TV | 9.23× | ||
| 18 | Mission: Impossible | Movies & TV | 8.55× | ||
| 19 | Livemusic | Music & Radio | 3.27× | ||
| 20 | TikTok | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Individualism | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.76× | |
| Sports Activity | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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