A data profile of the people who buy, follow and care about Boy in United States — modelled from more than twelve digital signal sources. Boy has an estimated audience of 4,558,826 people in United States.
Boy has an estimated audience of 4,558,826 people in United States. 63.0% are female, 37.0% are male, average age 35.2. Top brand affinities: Catherine Zeta-Jones, Sharon Osbourne, Pizza Hut, Britney Spears, Subway.
Top brand affinities include Catherine Zeta-Jones, Sharon Osbourne, Pizza Hut, with strongest over-indexing on Catherine Zeta-Jones (6.6× the country average).
Demographically, the Boy audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Boy fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Catherine Zeta-Jones.
The key figures that characterise the Boy profile in United States.
63.0% are female, 37.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 35.2 |
| Estimated audience size | 4,558,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Boy audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.9% |
| United Kingdom | 13.4% |
| Italy | 5.0% |
The strongest cross-interests of the Boy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharon Osbourne | Movies & TV | 6.81× | ||
| 02 | Miranda Cosgrove | Movies & TV | 6.81× | ||
| 03 | Catherine Zeta-Jones | Movies & TV | 6.60× | ||
| 04 | Michael Douglas | Movies & TV | 5.87× | ||
| 05 | Genderqueer | Politics & Society | 5.60× | ||
| 06 | Hilary Duff | Movies & TV | 4.36× | ||
| 07 | Web server | Technology & Electronics | 3.72× | ||
| 08 | Demi Moore | Movies & TV | 3.31× | ||
| 09 | Chuck Norris | Movies & TV | 2.67× | ||
| 10 | Britney Spears | Music & Radio | 2.52× | ||
| 11 | Internet celebrity | Internet & Social Media | 2.50× | ||
| 12 | Virtual reality | Technology & Electronics | 2.43× | ||
| 13 | Subway | Food & Beverages | 1.91× | ||
| 14 | Pizza Hut | Food & Beverages | 1.89× | ||
| 15 | Michael Jackson | Music & Radio | 1.86× | ||
| 16 | Genetics | Kids & Family | 1.73× | ||
| 17 | Subscription business model | Shopping | 1.71× | ||
| 18 | Radio | Technology & Electronics | 1.70× | ||
| 19 | TMZ | Internet & Social Media | 1.61× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Individualism | JOY | 1.33× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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