A data profile of the people who buy, follow and care about Ted Lasso in United Kingdom — modelled from more than twelve digital signal sources. Ted Lasso has an estimated audience of 3,526,528 people in United Kingdom.
The average Ted Lasso fan in United Kingdom is 38.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Sketch comedy, Hobby, with strongest over-indexing on Wikipedia (5.25× the country average).
Demographically, the Ted Lasso audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ted Lasso fan in United Kingdom is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ted Lasso profile in United Kingdom.
54.7% are female, 45.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.3 |
| Estimated audience size | 3,526,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Ted Lasso audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.4% |
| United Kingdom | 12.9% |
| Canada | 5.1% |
Where the Ted Lasso audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.27× | |
| 02 | West Midlands | ~200K | 1.20× | |
| 03 | North East | ~200K | 1.16× | |
| 04 | East of England | ~300K | 1.10× | |
| 05 | England | ~2.5M | 1.07× | |
| 06 | South East | ~500K | 1.07× | |
| 07 | Scotland | ~300K | 1.02× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | Northern Ireland | ~90K | 0.92× | |
| 10 | South West | ~200K | 0.88× | |
| 11 | East Midlands | ~200K | 0.82× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Ted Lasso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Widdicombe | Movies & TV | 7.21× | ||
| 02 | Melissa McCarthy | Movies & TV | 7.12× | ||
| 03 | Wikipedia | Internet & Social Media | 5.25× | ||
| 04 | Sketch comedy | Movies & TV | 4.29× | ||
| 05 | Adoption | Kids & Family | 3.02× | ||
| 06 | Political science | Business & Career | 3.01× | ||
| 07 | Satire | Literature | 2.91× | ||
| 08 | Risk management | Business & Career | 2.66× | ||
| 09 | Betfair | Games | 2.56× | ||
| 10 | Esso | Cars & Mobility | 2.12× | ||
| 11 | William Hill (bookmaker) | Games | 2.02× | ||
| 12 | Hobby | Home & Garden | 1.92× | ||
| 13 | Radio | Technology & Electronics | 1.89× | ||
| 14 | Local news | News | 1.89× | ||
| 15 | Refrigerator | Home & Garden | 1.89× | ||
| 16 | Batman | Movies & TV | 1.74× | ||
| 17 | Distilled beverage | Food & Beverages | 1.67× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Stand-up comedy | Movies & TV | 1.64× | ||
| 20 | Superman | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.82× | |
| Pet Ownership | JOY | 1.27× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.86× | |
| Creativity | OPEN | 0.86× |
Ted Lasso has an estimated audience of 3,526,528 people in United Kingdom, concentrated in England and South East.
54.7% of Ted Lasso fans are female, 45.3% are male, with an average age of 38.3 years.
Ted Lasso fans show strongest brand affinity for Wikipedia (5.25×), Sketch comedy (4.29×), and Hobby (1.92×) over the country average.
Ted Lasso fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ted Lasso itself, the audience over-indexes on Sketch comedy (4.29×), Hobby (1.92×), Satire (2.91×), and Betfair (2.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ted Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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