Rascasse Audience Intelligence

Ted Lasso Viewer Demographics in United States

Ted Lasso has an estimated audience of 10.8M people in United States.

#38among TV series in United States
#62among movies & series in United States#239in Movies & TV

The average Ted Lasso fan in United States is 38.8 years old, balanced, and lives primarily in California.

By number of fans, Ted Lasso ranks #38 among the 3068 objects in TV series in United States — 1.3× the group median.

Women make up 51.0% of the fan base, 6.4 percentage points fewer than the group average.

Compared with the other 3067 objects in TV series, Ted Lasso fans stand out for their interest in Jason Sudeikis, Sausage Party and Hot Fuzz.

Most fans live in California, Texas, Florida.

Top affinities include Jason Sudeikis, Sausage Party, Hot Fuzz, with strongest over-indexing on Jason Sudeikis (79.02× the country average).

Demographically, the Ted Lasso audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Ted Lasso fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Jason Sudeikis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.8M
in United States
Gender
51.0%♀
49.0% male
Age
38.8
average years
Country rank
#3275
among all objects in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ted Lasso viewers

51.0% are female, 49.0% are male, average age 38.8.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Ted Lasso audience in United States
MetricValue
Female51.0%
Male49.0%
Average age38.8
Estimated audience size10.8M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Ted Lasso audience in United States
Age bracketShare%
16-2422%
25-3421%
35-4420%
45-5419%
55+18%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Ted Lasso audience comes from United States.

Worldwide audience distribution share by country for Ted Lasso
CountryShare
United States39.9%
United Kingdom13.1%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ted Lasso fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K1.32×
02Utah~100K1.31×
03Colorado~200K1.27×
04Missouri~200K1.24×
05Iowa~100K1.23×
06Oregon~200K1.21×
07Montana~40K1.21×
08Washington~300K1.20×
09New Hampshire~50K1.20×
10Idaho~70K1.19×
11Maine~50K1.16×
12Vermont~20K1.16×
13Massachusetts~300K1.13×
14Wisconsin~200K1.10×
15Minnesota~200K1.10×
16Nebraska~70K1.07×
17Alaska~20K1.06×
18Michigan~300K1.03×
19Illinois~400K1.01×
20Connecticut~100K1.01×
21Rhode Island~30K1.00×
22Pennsylvania~400K0.99×
23Ohio~400K0.99×
24Arizona~200K0.99×
25Indiana~200K0.98×
26Virginia~300K0.97×
27Oklahoma~100K0.96×
28North Dakota~20K0.96×
29Kentucky~100K0.95×
30South Dakota~30K0.95×
31North Carolina~300K0.94×
32Tennessee~200K0.93×
33California~1M0.92×
34New Jersey~300K0.92×
35Maryland~200K0.90×
36South Carolina~200K0.89×
37Arkansas~90K0.89×
38Hawaii~40K0.89×
39Texas~600K0.88×
40New Mexico~60K0.88×
41Washington, District of Columbia~20K0.88×
42New York~600K0.87×
43Delaware~30K0.85×
44Georgia~300K0.84×
45Florida~600K0.82×
46Nevada~90K0.82×
47West Virginia~50K0.81×
48Alabama~100K0.78×
49Louisiana~100K0.74×
50Mississippi~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Ted Lasso, United States
0.66×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ted Lasso audience vs. the country average
#·InterestCategoryAffinity×
01Jason SudeikisMovies & TV79.02×
02Sausage PartyMovies & TV73.36×
03Hot FuzzMovies & TV56.72×
04Jason SegelMovies & TV55.12×
05Austin Powers (film series)Movies & TV44.50×
06Isla FisherMovies & TV31.84×
0722 Jump StreetMovies & TV24.30×
08BoratMovies & TV23.89×
09Andy SambergMovies & TV16.70×
10International educationBusiness & Career15.96×
11Natasha LyonneMovies & TV15.87×
12Legally BlondeMovies & TV14.67×
13Christopher WalkenMovies & TV14.22×
14Tina FeyMovies & TV14.03×
15Maya RudolphMovies & TV13.03×
16Chevy ChaseMovies & TV12.01×
17Bill MurrayMovies & TV10.77×
18Mel BrooksMovies & TV9.47×
19Jim CarreyMovies & TV8.89×
20Jason BatemanMovies & TV8.25×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ted Lasso audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ted Lasso audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.45×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ted Lasso audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.84×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

See Ted Lasso audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ted Lasso over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ted-lasso-10003547” · Methodology