United States national football team Audience in Germany
United States national football team has an estimated audience of 288,995 people in Germany. 26.7% are female, 73.3% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, SV Werder Bremen, 2. Bundesliga, VfB Stuttgart, RB Leipzig.
The average United States national football team fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, SV Werder Bremen, 2. Bundesliga, with strongest over-indexing on Borussia Dortmund (5.5× the country average). Demographically, the United States national football team audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of United States national football team fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 31.2 |
| Estimated audience size | 288,995 |
Audience persona
The typical United States national football team fan in Germany is more male, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,121 | 0.7× |
| Bayern | 39,307 | 0.85× |
| Baden-Württemberg | 26,254 | 0.67× |
| Hessen | 24,234 | 1.1× |
| Niedersachsen | 14,922 | 0.53× |
| Berlin | 13,728 | 1.06× |
| Brandenburg | 9,861 | 1.1× |
| Rheinland-Pfalz | 8,822 | 0.61× |
| Sachsen | 8,267 | 0.58× |
| Thüringen | 8,034 | 1.09× |
| Sachsen-Anhalt | 7,093 | 0.95× |
| Schleswig-Holstein | 6,974 | 0.67× |
| Saarland | 6,822 | 1.92× |
| Hamburg | 6,119 | 0.94× |
| Mecklenburg-Vorpommern | 5,615 | 1.02× |
| Bremen | 5,477 | 2.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 5.5× | Sports |
| SV Werder Bremen | 7.78× | Sports |
| 2. Bundesliga | 6.66× | Sports |
| VfB Stuttgart | 7.02× | Sports |
| RB Leipzig | 8.02× | Sports |
| 1. FC Heidenheim | 14.2× | Sports |
| MSV Duisburg | 11.67× | Sports |
| Holstein Kiel | 11.62× | Sports |
| Eintracht Frankfurt | 5.11× | Sports |
| Arminia Bielefeld | 10.1× | Sports |
| Ligue 1 | 10.19× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| Fiji | 37.14× | Travel & Leisure |
| VfL Bochum | 8.74× | Sports |
| SC Freiburg | 8.38× | Sports |
| Dynamo Dresden | 5.86× | Sports |
| SV Darmstadt 98 | 14.88× | Sports |
| FIFA World Cup | 3.75× | Sports |
| Hertha BSC | 7.04× | Sports |
| La Gazzetta dello Sport | 21.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.59 |
| Spirituality | BALANCE | 1.28 |
| Career Orientation | POWER | 1.28 |
| Convenience Orientation | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.16 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 5.9% |
| Germany | 3.8% |
See United States national football team audiences in other countries
- United States national football team — United States
- United States national football team — United Kingdom
- United States national football team — France
- United States national football team — Italy
- United States national football team — Spain
- United States national football team — Brazil
- United States national football team — Japan
- United States national football team — South Korea
- United States national football team — India
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does United States national football team have in Germany?
United States national football team has an estimated audience of 288,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of United States national football team fans?
26.7% of United States national football team fans are female, 73.3% are male, with an average age of 31.2 years.
Which brands do United States national football team fans like most?
United States national football team fans show strongest brand affinity for Borussia Dortmund (5.5×), SV Werder Bremen (7.78×), and 2. Bundesliga (6.66×) over the country average.
Where do United States national football team fans live in Germany?
United States national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,121), Bayern (reach 39,307), and Baden-Württemberg (reach 26,254). These three regions account for the largest share of the active audience.
What other brands do United States national football team fans also like?
Beyond United States national football team itself, the audience over-indexes on SV Werder Bremen (7.78×), 2. Bundesliga (6.66×), VfB Stuttgart (7.02×), and RB Leipzig (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for United States national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.