Rascasse Audience Intelligence

United States national football team Audience in Germany

A data profile of the people who buy, follow and care about United States national football team in Germany — modelled from more than twelve digital signal sources. United States national football team has an estimated audience of 288,995 people in Germany.

#449among Soccer in Germany#293among Team in Germany#1423in Sports

The average United States national football team fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vincent Kompany, Manchester City F.C., Transfermarkt, with strongest over-indexing on Vincent Kompany (38.43× the country average).

Demographically, the United States national football team audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical United States national football team fan in Germany is more male, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Vincent Kompany.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States national football team profile in Germany.

Audience size
289K
in Germany
Gender
26.7%♀
73.3% male
Age
31.2
average years
Country rank
#17805
Team in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States national football team fans

26.7% are female, 73.3% are male, average age 31.2.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for United States national football team audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age31.2
Estimated audience size288,995
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the United States national football team audience in Germany
Age bracketShare%
16-1942%
20-2923%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

3.8%

of the worldwide United States national football team audience comes from Germany.

Worldwide audience distribution share by country for United States national football team
CountryShare
United States42.3%
United Kingdom5.9%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

United States national football team fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.27×
02Hessen~30K1.16×
03Bremen~3K1.09×
04Saarland~4K1.08×
05Mecklenburg-Vorpommern~5K0.98×
06Bayern~40K0.97×
07Brandenburg~9K0.97×
08Sachsen-Anhalt~7K0.97×
09Thüringen~7K0.97×
10Hamburg~6K0.97×
11Baden-Württemberg~40K0.96×
12Rheinland-Pfalz~10K0.96×
13Schleswig-Holstein~10K0.95×
14Sachsen~10K0.93×
15Nordrhein-Westfalen~60K0.91×
16Niedersachsen~30K0.90×
Fig. 06

Affinity by region

Affinity by region — United States national football team, Germany
0.90×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States national football team audience
#·InterestCategoryAffinity×
01Vincent KompanySports38.43×
02Major League SoccerSports34.62×
03Xabi AlonsoSports30.25×
04Argentina national football teamSports28.55×
05Ligue 1Sports23.69×
06Eintracht BraunschweigSports23.48×
071. FC MagdeburgSports21.82×
08F.C. Hansa RostockSports21.32×
09Manchester City F.C.Sports20.83×
10Frauen-BundesligaSports20.82×
11Chelsea F.C.Sports19.89×
12Tottenham Hotspur F.C.Sports19.28×
13A.C. MilanSports18.68×
14Women's soccerSports18.28×
15Arsenal F.C.Sports17.55×
16FIFA World Cup 2026Sports15.48×
17TransfermarktSports14.22×
18Dynamo DresdenSports12.82×
19Borussia DortmundSports8.64×
20FIFA World CupSports8.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States national football team audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.19×
Career OrientationPOWER2.01×
MindfulnessBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States national football team audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.25×
DIY MentalityTHRILL0.34×
CreativityOPEN0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States national football team have in Germany?

United States national football team has an estimated audience of 288,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of United States national football team fans?

26.7% of United States national football team fans are female, 73.3% are male, with an average age of 31.2 years.

03

Which brands do United States national football team fans like most?

United States national football team fans show strongest brand affinity for Vincent Kompany (38.43×), Manchester City F.C. (20.83×), and Transfermarkt (14.22×) over the country average.

04

Where do United States national football team fans live in Germany?

United States national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do United States national football team fans also like?

Beyond United States national football team itself, the audience over-indexes on Manchester City F.C. (20.83×), Transfermarkt (14.22×), F.C. Hansa Rostock (21.32×), and FIFA World Cup (8.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See United States national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for United States national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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