United States national football team Audience in Germany

United States national football team logo

United States national football team has an estimated audience of 288,995 people in Germany. 26.7% are female, 73.3% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fábio Silva (fighter), Progressive rock, Litter box, Home construction, Dog breed.

The average United States national football team fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fábio Silva (fighter), Progressive rock, Litter box, with strongest over-indexing on Fábio Silva (fighter) (23.47× the country average). Demographically, the United States national football team audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of United States national football team fans

Demographic split for United States national football team audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age31.2
Estimated audience size288,995

Audience persona

The typical United States national football team fan in Germany is more male, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Fábio Silva (fighter).

Top regions in Germany

Top regions ranked by reach for United States national football team in Germany
RegionReachAffinity
Nordrhein-Westfalen44,1210.7×
Bayern39,3070.85×
Baden-Württemberg26,2540.67×
Hessen24,2341.1×
Niedersachsen14,9220.53×
Berlin13,7281.06×
Brandenburg9,8611.1×
Rheinland-Pfalz8,8220.61×
Sachsen8,2670.58×
Thüringen8,0341.09×
Sachsen-Anhalt7,0930.95×
Schleswig-Holstein6,9740.67×
Saarland6,8221.92×
Hamburg6,1190.94×
Mecklenburg-Vorpommern5,6151.02×
Bremen5,4772.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States national football team audience
BrandAffinityCategory
Fábio Silva (fighter)23.47×Sports
Progressive rock3.86×Music & Radio
Litter box2.96×Pets & Animals
Home construction1.91×Home & Garden
Dog breed1.79×Pets & Animals
Hebe7.78×Home & Garden
Home Office1.75×Business & Career
Buddy – The Buddy Holly Story7.01×Music & Radio
Lev Yashin14.2×Sports
Emperor Entertainment Group5.11×Business & Career
Bully (2011 film)8.09×Movies & TV
VfL Wolfsburg2.16×Sports
Graham Greene (actor)5.12×
Gil Ofarim1.5×Music & Radio
Graham Greene5.04×Literature
Matala, Crete10.78×Travel & Leisure
The Journey (1959 film)15.64×Movies & TV
Urban Outfitters1.67×Shopping
Hepsiburada6.94×Shopping
Building insulation4.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States national football team audience
TraitClusterScore
Risk AppetiteTHRILL1.59
SpiritualityBALANCE1.28
Career OrientationPOWER1.28
Convenience OrientationPREMIUM1.25
Sports ActivityPOWER1.16
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for United States national football team
CountryShare
United States42.4%
United Kingdom5.9%
Germany3.8%

See United States national football team audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does United States national football team have in Germany?

United States national football team has an estimated audience of 288,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of United States national football team fans?

26.7% of United States national football team fans are female, 73.3% are male, with an average age of 31.2 years.

Which brands do United States national football team fans like most?

United States national football team fans show strongest brand affinity for Fábio Silva (fighter) (23.47×), Progressive rock (3.86×), and Litter box (2.96×) over the country average.

Where do United States national football team fans live in Germany?

United States national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,121), Bayern (reach 39,307), and Baden-Württemberg (reach 26,254). These three regions account for the largest share of the active audience.

What other brands do United States national football team fans also like?

Beyond United States national football team itself, the audience over-indexes on Progressive rock (3.86×), Litter box (2.96×), Home construction (1.91×), and Dog breed (1.79×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for United States national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.