Rascasse Audience Intelligence

Cadillac F1 Audience in Germany

A data profile of the people who buy, follow and care about Cadillac F1 in Germany — modelled from more than twelve digital signal sources. Cadillac F1 has an estimated audience of 215,622 people in Germany.

#53among Motorsport in Germany#364among Team in Germany#1765in Sports

The average Cadillac F1 fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cadillac, Michael Schumacher, Formula One, with strongest over-indexing on Cadillac (32.83× the country average).

Demographically, the Cadillac F1 audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cadillac F1 fan in Germany is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Cadillac.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cadillac F1 profile in Germany.

Audience size
216K
in Germany
Gender
28.9%♀
71.1% male
Age
36.4
average years
Country rank
#21692
Team in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cadillac F1 fans

28.9% are female, 71.1% are male, average age 36.4.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Cadillac F1 audience in Germany
MetricValue
Female28.9%
Male71.1%
Average age36.4
Estimated audience size215,622
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Cadillac F1 audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Cadillac F1 audience comes from Germany.

Worldwide audience distribution share by country for Cadillac F1
CountryShare
United States28.6%
United Kingdom9.5%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cadillac F1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cadillac F1 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.27×
02Rheinland-Pfalz~10K1.21×
03Baden-Württemberg~40K1.19×
04Nordrhein-Westfalen~60K1.14×
05Hessen~20K1.08×
06Niedersachsen~20K1.04×
07Schleswig-Holstein~8K1.00×
08Sachsen~10K0.99×
09Bremen~2K0.99×
10Hamburg~5K0.97×
11Saarland~3K0.93×
12Thüringen~5K0.91×
13Berlin~9K0.90×
14Brandenburg~6K0.90×
15Mecklenburg-Vorpommern~4K0.88×
16Sachsen-Anhalt~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Cadillac F1, Germany
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cadillac F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cadillac F1 audience
#·InterestCategoryAffinity×
01CadillacCars & Mobility32.83×
02KoenigseggCars & Mobility8.18×
03Charles LeclercSports4.38×
04OmegaFashion & Accessoires4.08×
05Michael SchumacherSports3.55×
06Sandra BullockMovies & TV3.33×
07Car washCars & Mobility3.24×
08Automobile repair shopCars & Mobility2.74×
09Formula OneSports2.57×
10CarcareCars & Mobility2.46×
11Bedroom furnitureHome & Garden2.43×
12Antique carCars & Mobility2.43×
13Used CarsCars & Mobility2.20×
14Solar energyHome & Garden2.07×
15HyundaiCars & Mobility2.06×
16Used carCars & Mobility1.95×
17PorscheCars & Mobility1.79×
18House musicMusic & Radio1.71×
19AutoScout24Cars & Mobility1.60×
20TransfermarktSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cadillac F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cadillac F1 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Risk AppetiteTHRILL1.47×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cadillac F1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cadillac F1 have in Germany?

Cadillac F1 has an estimated audience of 215,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cadillac F1 fans?

28.9% of Cadillac F1 fans are female, 71.1% are male, with an average age of 36.4 years.

03

Which brands do Cadillac F1 fans like most?

Cadillac F1 fans show strongest brand affinity for Cadillac (32.83×), Michael Schumacher (3.55×), and Formula One (2.57×) over the country average.

04

Where do Cadillac F1 fans live in Germany?

Cadillac F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cadillac F1 fans also like?

Beyond Cadillac F1 itself, the audience over-indexes on Michael Schumacher (3.55×), Formula One (2.57×), Koenigsegg (8.18×), and AutoScout24 (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Cadillac F1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cadillac F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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