Rascasse Audience Intelligence

Cadillac F1 Fan Demographics in United States

Cadillac F1 has an estimated audience of 1.1M people in United States.

#39among Motorsport in United States#345among teams in United States#2094in Sports

The average Cadillac F1 fan in United States is 39.5 years old, more male, and lives primarily in California.

By number of fans, Cadillac F1 ranks #5 among the 11 Formula One teams in United States — 2.4× the group median.

Its fans are 3.0 years older than the group average of 36.5.

Women make up 28.6% of the fan base, 2.0 percentage points more than the group average.

Compared with the other 10 Formula One teams, Cadillac F1 fans stand out for their interest in Carcare, Cadillac and Auto show.

In Q3/2026, search interest was −79.5% on the same quarter a year earlier; the median across the group was −14.0%.

Interest is seasonal: February, March and August account for 45% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Lewis Hamilton, Carcare, Cadillac, with strongest over-indexing on Lewis Hamilton (4.95× the country average).

Demographically, the Cadillac F1 audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Cadillac F1 fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Lewis Hamilton.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
28.6%♀
71.4% male
Age
39.5
average years
Country rank
#22777
among all objects in United States
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cadillac F1 fans

28.6% are female, 71.4% are male, average age 39.5.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Cadillac F1 audience in United States
MetricValue
Female28.6%
Male71.4%
Average age39.5
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Cadillac F1 audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4418%
45-5419%
55+21%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Cadillac F1 audience comes from United States.

Worldwide audience distribution share by country for Cadillac F1
CountryShare
United States28.5%
Italy9.0%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cadillac F1 fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K1.85×
02Michigan~50K1.55×
03Texas~100K1.46×
04Colorado~30K1.46×
05Utah~10K1.36×
06California~200K1.31×
07Arizona~30K1.26×
08Nevada~10K1.25×
09North Carolina~40K1.20×
10Washington~30K1.16×
11Washington, District of Columbia~3K1.14×
12Illinois~50K1.13×
13Florida~80K1.06×
14Wisconsin~20K1.06×
15Virginia~30K1.05×
16Kansas~10K1.03×
17Connecticut~10K1.02×
18New Hampshire~4K1.02×
19Idaho~6K1.00×
20Iowa~10K0.98×
21Nebraska~6K0.98×
22Vermont~2K0.98×
23Georgia~40K0.97×
24Montana~3K0.97×
25Alaska~2K0.97×
26Massachusetts~20K0.95×
27Missouri~20K0.95×
28North Dakota~2K0.95×
29Ohio~40K0.94×
30New York~60K0.93×
31New Jersey~30K0.92×
32Tennessee~20K0.92×
33Oregon~10K0.92×
34Oklahoma~10K0.92×
35New Mexico~6K0.92×
36Pennsylvania~40K0.90×
37Maryland~20K0.90×
38South Dakota~3K0.90×
39Minnesota~20K0.89×
40South Carolina~20K0.88×
41Rhode Island~3K0.85×
42Kentucky~10K0.84×
43Maine~4K0.83×
44Arkansas~8K0.82×
45Alabama~10K0.81×
46Hawaii~4K0.80×
47Delaware~3K0.78×
48West Virginia~5K0.77×
49Louisiana~10K0.69×
50Mississippi~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Cadillac F1, United States
0.64×1.00×1.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cadillac F1 audience vs. the country average
#·InterestCategoryAffinity×
01Lewis HamiltonSports4.95×
02CarcareCars & Mobility3.76×
03CadillacCars & Mobility3.71×
04Formula OneSports3.62×
05Auto showCars & Mobility3.62×
06Antique carCars & Mobility3.44×
07Rolls-Royce Motor CarsCars & Mobility2.92×
08Kyle BuschSports2.57×
09CarGurusCars & Mobility2.30×
10PorscheCars & Mobility2.05×
11Discount TireShopping2.04×
12BMWCars & Mobility1.99×
13MotorsportCars & Mobility1.94×
14AutoZoneCars & Mobility1.92×
15O'Reilly Auto PartsCars & Mobility1.89×
16Mercedes-BenzCars & Mobility1.88×
17Used CarsCars & Mobility1.88×
18MotorcyclesCars & Mobility1.78×
19Used carCars & Mobility1.64×
20AuctionShopping1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cadillac F1 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cadillac F1 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Risk AppetiteTHRILL1.38×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cadillac F1 audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cadillac F1 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cadillac-f1-10009353” · Methodology