Rascasse Audience Intelligence

Cadillac F1 Audience in United States

A data profile of the people who buy, follow and care about Cadillac F1 in United States — modelled from more than twelve digital signal sources. Cadillac F1 has an estimated audience of 1,260,485 people in United States.

#35among Motorsport in United States#317among Team in United States#1849in Sports

The average Cadillac F1 fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Formula One, AutoZone, Lewis Hamilton, with strongest over-indexing on Formula One (3.62× the country average).

Demographically, the Cadillac F1 audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cadillac F1 fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Formula One.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cadillac F1 profile in United States.

Audience size
1.3M
in United States
Gender
28.6%♀
71.4% male
Age
38.8
average years
Country rank
#20148
Team in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cadillac F1 fans

28.6% are female, 71.4% are male, average age 38.8.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Cadillac F1 audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.8
Estimated audience size1,260,485
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Cadillac F1 audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Cadillac F1 audience comes from United States.

Worldwide audience distribution share by country for Cadillac F1
CountryShare
United States28.6%
United Kingdom9.5%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cadillac F1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Cadillac F1 fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K1.85×
02Michigan~50K1.55×
03Texas~200K1.46×
04Colorado~30K1.46×
05Utah~20K1.36×
06California~200K1.31×
07Arizona~30K1.26×
08Nevada~20K1.25×
09North Carolina~50K1.20×
10Washington~30K1.16×
11Washington, District of Columbia~5K1.14×
12Illinois~50K1.13×
13Florida~90K1.06×
14Wisconsin~20K1.06×
15Virginia~30K1.05×
16Kansas~10K1.03×
17Connecticut~10K1.02×
18New Hampshire~5K1.02×
19Idaho~7K1.00×
20Iowa~10K0.98×
21Nebraska~6K0.98×
22Vermont~2K0.98×
23Georgia~40K0.97×
24Montana~4K0.97×
25Alaska~3K0.97×
26Massachusetts~20K0.95×
27Missouri~20K0.95×
28North Dakota~3K0.95×
29Ohio~40K0.94×
30New York~70K0.93×
31New Jersey~30K0.92×
32Tennessee~20K0.92×
33Oregon~10K0.92×
34Oklahoma~10K0.92×
35New Mexico~6K0.92×
36Pennsylvania~40K0.90×
37Maryland~20K0.90×
38South Dakota~3K0.90×
39Minnesota~20K0.89×
40South Carolina~20K0.88×
41Rhode Island~4K0.85×
42Kentucky~10K0.84×
43Maine~4K0.83×
44Arkansas~9K0.82×
45Alabama~10K0.81×
46Hawaii~5K0.80×
47Delaware~3K0.78×
48West Virginia~5K0.77×
49Louisiana~10K0.69×
50Mississippi~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Cadillac F1, United States
0.64×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cadillac F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cadillac F1 audience
#·InterestCategoryAffinity×
01Lewis HamiltonSports4.95×
02CarcareCars & Mobility3.76×
03CadillacCars & Mobility3.71×
04Formula OneSports3.62×
05Auto showCars & Mobility3.62×
06Antique carCars & Mobility3.44×
07Kyle BuschSports2.57×
08CarGurusCars & Mobility2.30×
09Discount TireShopping2.04×
10Advance Auto PartsCars & Mobility2.03×
11BMWCars & Mobility1.99×
12MotorsportCars & Mobility1.94×
13AutoZoneCars & Mobility1.92×
14O'Reilly Auto PartsCars & Mobility1.89×
15CarvanaCars & Mobility1.89×
16Used CarsCars & Mobility1.88×
17MotorcyclesCars & Mobility1.78×
18CarMaxCars & Mobility1.72×
19Used carCars & Mobility1.64×
20AuctionShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cadillac F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cadillac F1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Risk AppetiteTHRILL1.38×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cadillac F1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cadillac F1 have in United States?

Cadillac F1 has an estimated audience of 1,260,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cadillac F1 fans?

28.6% of Cadillac F1 fans are female, 71.4% are male, with an average age of 38.8 years.

03

Which brands do Cadillac F1 fans like most?

Cadillac F1 fans show strongest brand affinity for Formula One (3.62×), AutoZone (1.92×), and Lewis Hamilton (4.95×) over the country average.

04

Where do Cadillac F1 fans live in United States?

Cadillac F1 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cadillac F1 fans also like?

Beyond Cadillac F1 itself, the audience over-indexes on AutoZone (1.92×), Lewis Hamilton (4.95×), CarGurus (2.3×), and Cadillac (3.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Cadillac F1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cadillac F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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