Opel Kadett Audience in Germany
Opel Kadett has an estimated audience of 304,613 people in Germany. 25.9% are female, 74.1% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Opel Manta, Fiat 500 (2007), AutoScout24, Opel Corsa.
The average Opel Kadett fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Opel Manta, Fiat 500 (2007), with strongest over-indexing on Tagesschau (7.7× the country average). Demographically, the Opel Kadett audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Kadett fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 43.7 |
| Estimated audience size | 304,613 |
Audience persona
The typical Opel Kadett fan in Germany is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,014 | 1.19× |
| Bayern | 58,269 | 1.19× |
| Baden-Württemberg | 45,529 | 1.1× |
| Niedersachsen | 34,192 | 1.16× |
| Hessen | 25,628 | 1.1× |
| Rheinland-Pfalz | 17,624 | 1.15× |
| Sachsen | 16,245 | 1.09× |
| Schleswig-Holstein | 10,559 | 0.97× |
| Berlin | 9,981 | 0.73× |
| Brandenburg | 8,297 | 0.88× |
| Thüringen | 7,677 | 0.99× |
| Hamburg | 7,507 | 1.09× |
| Sachsen-Anhalt | 6,915 | 0.88× |
| Mecklenburg-Vorpommern | 5,070 | 0.87× |
| Saarland | 3,591 | 0.96× |
| Bremen | 1,728 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 7.7× | Movies & TV |
| Opel Manta | 40.19× | Cars & Mobility |
| Fiat 500 (2007) | 17.13× | Cars & Mobility |
| AutoScout24 | 5.09× | Cars & Mobility |
| Opel Corsa | 14.6× | Cars & Mobility |
| Škoda Fabia | 18.26× | Cars & Mobility |
| Porsche 928 | 35.37× | Cars & Mobility |
| Škoda Rapid (2011) | 39.86× | Cars & Mobility |
| Ford Mondeo | 33.77× | Cars & Mobility |
| Lotus Europa | 71.18× | Cars & Mobility |
| Mercedes-Benz 500E | 64.95× | Cars & Mobility |
| Volvo P1800 | 64.73× | Cars & Mobility |
| Peugeot 206 | 25.55× | Cars & Mobility |
| Hyundai i20 | 20.17× | Cars & Mobility |
| Petrol engine | 5.99× | Cars & Mobility |
| Mazda3 | 18.75× | Cars & Mobility |
| Škoda Auto | 4.93× | Cars & Mobility |
| Škoda Octavia | 13.64× | Cars & Mobility |
| Renault Twingo | 15.81× | Cars & Mobility |
| Hyundai i10 | 18.43× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Need for Security | CONSERVATISM | 1.61 |
| Family Orientation | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.26 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.2% |
| Italy | 8.6% |
| Poland | 6.5% |
See Opel Kadett audiences in other countries
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- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Kadett have in Germany?
Opel Kadett has an estimated audience of 304,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Kadett fans?
25.9% of Opel Kadett fans are female, 74.1% are male, with an average age of 43.7 years.
Which brands do Opel Kadett fans like most?
Opel Kadett fans show strongest brand affinity for Tagesschau (7.7×), Opel Manta (40.19×), and Fiat 500 (2007) (17.13×) over the country average.
Where do Opel Kadett fans live in Germany?
Opel Kadett fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,014), Bayern (reach 58,269), and Baden-Württemberg (reach 45,529). These three regions account for the largest share of the active audience.
What other brands do Opel Kadett fans also like?
Beyond Opel Kadett itself, the audience over-indexes on Opel Manta (40.19×), Fiat 500 (2007) (17.13×), AutoScout24 (5.09×), and Opel Corsa (14.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Kadett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.