Rascasse Audience Intelligence

Opel Kadett Audience in Germany

A data profile of the people who buy, follow and care about Opel Kadett in Germany — modelled from more than twelve digital signal sources. Opel Kadett has an estimated audience of 300,355 people in Germany.

#276among Car type in Germany#272among Car Model in Germany#769in Cars & Mobility

The average Opel Kadett fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Opel Manta, Fiat 500 (2007), with strongest over-indexing on Tagesschau (7.7× the country average).

Demographically, the Opel Kadett audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opel Kadett fan in Germany is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel Kadett profile in Germany.

Audience size
300K
in Germany
Gender
25.9%♀
74.1% male
Age
43.7
average years
Country rank
#17306
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opel Kadett fans

25.9% are female, 74.1% are male, average age 43.7.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Opel Kadett audience in Germany
MetricValue
Female25.9%
Male74.1%
Average age43.7
Estimated audience size300,355
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Opel Kadett audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Opel Kadett audience comes from Germany.

Worldwide audience distribution share by country for Opel Kadett
CountryShare
Germany25.7%
Italy8.5%
Poland6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel Kadett audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opel Kadett fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.17×
02Rheinland-Pfalz~20K1.17×
03Nordrhein-Westfalen~80K1.14×
04Niedersachsen~30K1.13×
05Hessen~30K1.09×
06Sachsen~20K1.09×
07Baden-Württemberg~50K1.08×
08Hamburg~7K1.05×
09Thüringen~8K1.02×
10Saarland~4K1.01×
11Schleswig-Holstein~10K0.97×
12Brandenburg~8K0.90×
13Sachsen-Anhalt~7K0.90×
14Mecklenburg-Vorpommern~5K0.90×
15Bremen~2K0.77×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Opel Kadett, Germany
0.74×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel Kadett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel Kadett audience
#·InterestCategoryAffinity×
01Lotus EuropaCars & Mobility71.18×
02Mercedes-Benz 500ECars & Mobility64.95×
03Volvo P1800Cars & Mobility64.73×
04Opel MantaCars & Mobility40.19×
05Škoda Rapid (2011)Cars & Mobility39.86×
06Porsche 928Cars & Mobility35.37×
07Ford MondeoCars & Mobility33.77×
08Peugeot 206Cars & Mobility25.55×
09Hyundai i20Cars & Mobility20.17×
10Citroën C4Cars & Mobility19.16×
11Mazda3Cars & Mobility18.75×
12Hyundai i10Cars & Mobility18.43×
13Fiat 500 (2007)Cars & Mobility17.13×
14Renault TwingoCars & Mobility15.81×
15Opel CorsaCars & Mobility14.60×
16TagesschauMovies & TV7.70×
17Compact carCars & Mobility6.98×
18Petrol engineCars & Mobility5.99×
19AutoScout24Cars & Mobility5.09×
20Škoda AutoCars & Mobility4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel Kadett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel Kadett audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Need for SecurityCONSERVATISM1.75×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel Kadett audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
Design AffinityPREMIUM0.88×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opel Kadett have in Germany?

Opel Kadett has an estimated audience of 300,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opel Kadett fans?

25.9% of Opel Kadett fans are female, 74.1% are male, with an average age of 43.7 years.

03

Which brands do Opel Kadett fans like most?

Opel Kadett fans show strongest brand affinity for Tagesschau (7.7×), Opel Manta (40.19×), and Fiat 500 (2007) (17.13×) over the country average.

04

Where do Opel Kadett fans live in Germany?

Opel Kadett fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Opel Kadett fans also like?

Beyond Opel Kadett itself, the audience over-indexes on Opel Manta (40.19×), Fiat 500 (2007) (17.13×), AutoScout24 (5.09×), and Opel Corsa (14.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Opel Kadett audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opel Kadett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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