Rascasse Audience Intelligence

Porsche 928 Audience in Germany

A data profile of the people who buy, follow and care about Porsche 928 in Germany — modelled from more than twelve digital signal sources. Porsche 928 has an estimated audience of 234,386 people in Germany.

#311among Car type in Germany#313among Car Model in Germany#871in Cars & Mobility

The average Porsche 928 fan in Germany is 47.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche 918, Porsche 914, Porsche Carrera, with strongest over-indexing on Porsche 918 (87.77× the country average).

Demographically, the Porsche 928 audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche 928 fan in Germany is more male, around 47.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche 918.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche 928 profile in Germany.

Audience size
234K
in Germany
Gender
20.0%♀
80.0% male
Age
47.4
average years
Country rank
#20507
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche 928 fans

20.0% are female, 80.0% are male, average age 47.4.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Porsche 928 audience in Germany
MetricValue
Female20.0%
Male80.0%
Average age47.4
Estimated audience size234,386
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Porsche 928 audience in Germany
Age bracketShare%
16-199%
20-299%
30-3915%
40-4925%
50+43%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Porsche 928 audience comes from Germany.

Worldwide audience distribution share by country for Porsche 928
CountryShare
United States17.4%
Germany17.1%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche 928 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche 928 fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.32×
02Hamburg~7K1.26×
03Bayern~50K1.25×
04Hessen~20K1.19×
05Rheinland-Pfalz~10K1.15×
06Nordrhein-Westfalen~60K1.13×
07Niedersachsen~20K1.08×
08Schleswig-Holstein~8K0.99×
09Sachsen~10K0.95×
10Saarland~3K0.95×
11Berlin~10K0.92×
12Brandenburg~7K0.89×
13Thüringen~5K0.86×
14Bremen~2K0.80×
15Sachsen-Anhalt~5K0.76×
16Mecklenburg-Vorpommern~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Porsche 928, Germany
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche 928 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche 928 audience
#·InterestCategoryAffinity×
01Porsche CarreraCars & Mobility141.96×
02Alpine A310Cars & Mobility130.37×
03Porsche 912Cars & Mobility124.57×
04Porsche RS SpyderCars & Mobility115.71×
05Porsche 914Cars & Mobility110.41×
06MG MidgetCars & Mobility95.62×
07Lotus EuropaCars & Mobility91.14×
08Porsche 918Cars & Mobility87.77×
09Mercedes-Benz 500ECars & Mobility79.96×
10Porsche 356Cars & Mobility79.95×
11Porsche 930Cars & Mobility75.84×
12Porsche 924Cars & Mobility68.21×
13Porsche 959Cars & Mobility55.95×
14Porsche in motorsportSports55.69×
15Opel MantaCars & Mobility54.10×
16Opel KadettCars & Mobility41.53×
17Porsche MacanCars & Mobility28.83×
18Porsche CayenneCars & Mobility19.35×
19Fiat 500 (2007)Cars & Mobility18.50×
20Antique carCars & Mobility13.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche 928 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche 928 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.89×
Quality AwarenessPREMIUM1.67×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche 928 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Pet OwnershipJOY0.94×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche 928 have in Germany?

Porsche 928 has an estimated audience of 234,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porsche 928 fans?

20.0% of Porsche 928 fans are female, 80.0% are male, with an average age of 47.4 years.

03

Which brands do Porsche 928 fans like most?

Porsche 928 fans show strongest brand affinity for Porsche 918 (87.77×), Porsche 914 (110.41×), and Porsche Carrera (141.96×) over the country average.

04

Where do Porsche 928 fans live in Germany?

Porsche 928 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche 928 fans also like?

Beyond Porsche 928 itself, the audience over-indexes on Porsche 914 (110.41×), Porsche Carrera (141.96×), Porsche 912 (124.57×), and Alpine A310 (130.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Porsche 928 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche 928. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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