Rascasse Audience Intelligence

Porsche Carrera Audience in Germany

A data profile of the people who buy, follow and care about Porsche Carrera in Germany — modelled from more than twelve digital signal sources. Porsche Carrera has an estimated audience of 82,363 people in Germany.

#548among Car Model in Germany#1402in Cars & Mobility

The average Porsche Carrera fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche in motorsport, Porsche 356, Porsche 993, with strongest over-indexing on Porsche in motorsport (69.96× the country average).

Demographically, the Porsche Carrera audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche Carrera fan in Germany is more male, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Porsche in motorsport.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Porsche Carrera profile in Germany.

Audience size
82K
in Germany
Gender
26.3%♀
73.7% male
Age
30.8
average years
Country rank
#38308
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Carrera fans

26.3% are female, 73.7% are male, average age 30.8.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Porsche Carrera audience in Germany
MetricValue
Female26.3%
Male73.7%
Average age30.8
Estimated audience size82,363
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Porsche Carrera audience in Germany
Age bracketShare%
16-1950%
20-2916%
30-3912%
40-4912%
50+11%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Porsche Carrera audience comes from Germany.

Worldwide audience distribution share by country for Porsche Carrera
CountryShare
United States13.4%
Brazil8.9%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Carrera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche Carrera fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~2K1.30×
02Baden-Württemberg~10K1.26×
03Nordrhein-Westfalen~20K1.17×
04Bayern~20K1.17×
05Hessen~7K1.17×
06Rheinland-Pfalz~5K1.10×
07Saarland~1K1.04×
08Niedersachsen~8K1.03×
09Sachsen~4K1.00×
10Berlin~3K0.95×
11Schleswig-Holstein~3K0.93×
12Thüringen~2K0.86×
13Bremen<1K0.84×
14Brandenburg~2K0.83×
15Mecklenburg-Vorpommern~1K0.78×
16Sachsen-Anhalt~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Porsche Carrera, Germany
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Carrera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Carrera audience
#·InterestCategoryAffinity×
01Djurgårdens IF FotbollSports135.39×
02Hammarby FotbollSports130.75×
03IF ElfsborgSports123.49×
04Kalmar FFSports101.51×
05IFK GöteborgSports87.51×
06Hôtel Ritz ParisTravel & Leisure74.26×
07Porsche in motorsportSports69.96×
08Porsche 993Cars & Mobility67.28×
09Porsche 356Cars & Mobility59.33×
10Porsche 930Cars & Mobility45.86×
11Porsche BoxsterCars & Mobility26.71×
12Proton (automobile)Cars & Mobility23.52×
13Porsche MacanCars & Mobility20.23×
14Porsche PanameraCars & Mobility19.33×
15Porsche 911Cars & Mobility17.84×
16Porsche CayenneCars & Mobility17.38×
17CoupéCars & Mobility12.74×
18ConvertibleCars & Mobility12.63×
19Rhianna (singer)Music & Radio12.05×
20Google DriveTechnology & Electronics6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Carrera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Carrera audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.37×
TraditionCONSERVATISM2.29×
Luxury OrientationPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Carrera audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
CreativityOPEN0.87×
Price SensitivityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Carrera have in Germany?

Porsche Carrera has an estimated audience of 82,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porsche Carrera fans?

26.3% of Porsche Carrera fans are female, 73.7% are male, with an average age of 30.8 years.

03

Which brands do Porsche Carrera fans like most?

Porsche Carrera fans show strongest brand affinity for Porsche in motorsport (69.96×), Porsche 356 (59.33×), and Porsche 993 (67.28×) over the country average.

04

Where do Porsche Carrera fans live in Germany?

Porsche Carrera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~20K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Carrera fans also like?

Beyond Porsche Carrera itself, the audience over-indexes on Porsche 356 (59.33×), Porsche 993 (67.28×), Hôtel Ritz Paris (74.26×), and Porsche 911 (17.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Porsche Carrera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche Carrera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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