Peugeot 108 Audience in Germany
Peugeot 108 has an estimated audience of 437,759 people in Germany. 28.9% are female, 71.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Peugeot 208, Peugeot 5008, Fiat 500, Peugeot 3008, Citroën C1.
The average Peugeot 108 fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Peugeot 208, Peugeot 5008, Fiat 500, with strongest over-indexing on Peugeot 208 (28.3× the country average). Demographically, the Peugeot 108 audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 108 fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 44.1 |
| Estimated audience size | 437,759 |
Audience persona
The typical Peugeot 108 fan in Germany is more male, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peugeot 208.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,645 | 1.25× |
| Baden-Württemberg | 68,508 | 1.15× |
| Bayern | 66,275 | 0.94× |
| Hessen | 39,345 | 1.18× |
| Niedersachsen | 36,028 | 0.85× |
| Rheinland-Pfalz | 28,436 | 1.3× |
| Berlin | 18,614 | 0.95× |
| Sachsen | 16,677 | 0.78× |
| Schleswig-Holstein | 16,192 | 1.03× |
| Saarland | 12,518 | 2.33× |
| Hamburg | 10,626 | 1.07× |
| Brandenburg | 10,293 | 0.76× |
| Sachsen-Anhalt | 7,349 | 0.65× |
| Thüringen | 6,502 | 0.58× |
| Mecklenburg-Vorpommern | 4,309 | 0.52× |
| Bremen | 2,522 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 208 | 28.3× | Cars & Mobility |
| Peugeot 5008 | 18.48× | Cars & Mobility |
| Fiat 500 | 11.91× | Cars & Mobility |
| Peugeot 3008 | 11.79× | Cars & Mobility |
| Citroën C1 | 17.83× | Cars & Mobility |
| Peugeot 2008 | 11.84× | Cars & Mobility |
| DATEV | 4.52× | Technology & Electronics |
| Toyota Aygo | 12.63× | Cars & Mobility |
| Peugeot | 4.55× | Cars & Mobility |
| Carbon dioxide | 3.85× | Business & Career |
| Hyundai i10 | 10.8× | Cars & Mobility |
| Peugeot 508 | 11.9× | Cars & Mobility |
| Fiat Panda | 8.38× | Cars & Mobility |
| Fiat 500 (2007) | 6.14× | Cars & Mobility |
| City car | 3.47× | Cars & Mobility |
| Wetter.com | 1.87× | Home & Garden |
| Commerzbank | 1.87× | Business & Career |
| Family car | 3.31× | Cars & Mobility |
| QVC | 2.53× | Movies & TV |
| Opel Corsa | 5.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.12 |
| Need for Security | CONSERVATISM | 2.04 |
| Sustainability | BALANCE | 1.97 |
| Family Orientation | CONSERVATISM | 1.86 |
| Luxury Orientation | PREMIUM | 1.4 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.4% |
| France | 13.8% |
| Italy | 13.0% |
See Peugeot 108 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 108 have in Germany?
Peugeot 108 has an estimated audience of 437,759 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peugeot 108 fans?
28.9% of Peugeot 108 fans are female, 71.1% are male, with an average age of 44.1 years.
Which brands do Peugeot 108 fans like most?
Peugeot 108 fans show strongest brand affinity for Peugeot 208 (28.3×), Peugeot 5008 (18.48×), and Fiat 500 (11.91×) over the country average.
Where do Peugeot 108 fans live in Germany?
Peugeot 108 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,645), Baden-Württemberg (reach 68,508), and Bayern (reach 66,275). These three regions account for the largest share of the active audience.
What other brands do Peugeot 108 fans also like?
Beyond Peugeot 108 itself, the audience over-indexes on Peugeot 5008 (18.48×), Fiat 500 (11.91×), Peugeot 3008 (11.79×), and Citroën C1 (17.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 108. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.