Rascasse Audience Intelligence

Peugeot 108 Audience in Germany

A data profile of the people who buy, follow and care about Peugeot 108 in Germany — modelled from more than twelve digital signal sources. Peugeot 108 has an estimated audience of 431,978 people in Germany.

#207among Car type in Germany#198among Car Model in Germany#609in Cars & Mobility

The average Peugeot 108 fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Peugeot 208, Peugeot 5008, Müller (company), with strongest over-indexing on Peugeot 208 (28.3× the country average).

Demographically, the Peugeot 108 audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peugeot 108 fan in Germany is more male, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 208.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot 108 profile in Germany.

Audience size
432K
in Germany
Gender
28.9%♀
71.1% male
Age
44.1
average years
Country rank
#13191
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peugeot 108 fans

28.9% are female, 71.1% are male, average age 44.1.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Peugeot 108 audience in Germany
MetricValue
Female28.9%
Male71.1%
Average age44.1
Estimated audience size431,978
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Peugeot 108 audience in Germany
Age bracketShare%
16-1914%
20-2910%
30-3918%
40-4927%
50+31%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Peugeot 108 audience comes from Germany.

Worldwide audience distribution share by country for Peugeot 108
CountryShare
Germany23.5%
France13.3%
Italy13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot 108 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peugeot 108 fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.96×
02Rheinland-Pfalz~30K1.23×
03Nordrhein-Westfalen~100K1.19×
04Hessen~40K1.16×
05Baden-Württemberg~70K1.10×
06Hamburg~10K0.98×
07Schleswig-Holstein~20K0.95×
08Bayern~70K0.93×
09Sachsen~20K0.89×
10Bremen~3K0.89×
11Brandenburg~10K0.87×
12Thüringen~10K0.86×
13Niedersachsen~40K0.85×
14Berlin~20K0.84×
15Mecklenburg-Vorpommern~7K0.83×
16Sachsen-Anhalt~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Peugeot 108, Germany
0.82×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot 108 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot 108 audience
#·InterestCategoryAffinity×
01Peugeot 208Cars & Mobility28.30×
02Peugeot 5008Cars & Mobility18.48×
03Toyota AygoCars & Mobility12.63×
04Fiat 500Cars & Mobility11.91×
05Peugeot 508Cars & Mobility11.90×
06Peugeot 2008Cars & Mobility11.84×
07Peugeot 3008Cars & Mobility11.79×
08Hyundai i10Cars & Mobility10.80×
09Fiat PandaCars & Mobility8.38×
10Fiat 500 (2007)Cars & Mobility6.14×
11Opel CorsaCars & Mobility5.53×
12PeugeotCars & Mobility4.55×
13DATEVTechnology & Electronics4.52×
14Carbon dioxideBusiness & Career3.85×
15City carCars & Mobility3.47×
16Family carCars & Mobility3.31×
17Müller (company)Food & Beverages3.10×
18QVCMovies & TV2.53×
19CHECK24Business & Career1.94×
20CommerzbankBusiness & Career1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot 108 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot 108 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.50×
Convenience OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot 108 audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.42×
Risk AppetiteTHRILL0.46×
Design AffinityPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peugeot 108 have in Germany?

Peugeot 108 has an estimated audience of 431,978 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Peugeot 108 fans?

28.9% of Peugeot 108 fans are female, 71.1% are male, with an average age of 44.1 years.

03

Which brands do Peugeot 108 fans like most?

Peugeot 108 fans show strongest brand affinity for Peugeot 208 (28.3×), Peugeot 5008 (18.48×), and Müller (company) (3.1×) over the country average.

04

Where do Peugeot 108 fans live in Germany?

Peugeot 108 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot 108 fans also like?

Beyond Peugeot 108 itself, the audience over-indexes on Peugeot 5008 (18.48×), Müller (company) (3.1×), Fiat 500 (11.91×), and Peugeot 3008 (11.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Peugeot 108. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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