Rascasse Audience Intelligence

Peugeot 508 Audience in Germany

A data profile of the people who buy, follow and care about Peugeot 508 in Germany — modelled from more than twelve digital signal sources. Peugeot 508 has an estimated audience of 454,678 people in Germany.

#195among Car type in Germany#183among Car Model in Germany#576in Cars & Mobility

The average Peugeot 508 fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 108, Peugeot 3008, Peugeot 5008, with strongest over-indexing on Peugeot 108 (19.62× the country average).

Demographically, the Peugeot 508 audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peugeot 508 fan in Germany is more female, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 108.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot 508 profile in Germany.

Audience size
455K
in Germany
Gender
58.5%♀
41.5% male
Age
32.5
average years
Country rank
#12656
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peugeot 508 fans

58.5% are female, 41.5% are male, average age 32.5.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Peugeot 508 audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age32.5
Estimated audience size454,678
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Peugeot 508 audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3916%
40-4916%
50+10%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Peugeot 508 audience comes from Germany.

Worldwide audience distribution share by country for Peugeot 508
CountryShare
Poland12.5%
Germany9.3%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot 508 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peugeot 508 fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~7K1.24×
02Hessen~40K1.16×
03Sachsen-Anhalt~10K1.09×
04Sachsen~20K1.07×
05Baden-Württemberg~70K1.03×
06Nordrhein-Westfalen~100K1.02×
07Brandenburg~10K1.01×
08Bayern~80K1.00×
09Hamburg~10K1.00×
10Rheinland-Pfalz~20K0.98×
11Thüringen~10K0.98×
12Niedersachsen~40K0.97×
13Mecklenburg-Vorpommern~8K0.95×
14Bremen~3K0.86×
15Berlin~20K0.84×
16Schleswig-Holstein~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Peugeot 508, Germany
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot 508 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot 508 audience
#·InterestCategoryAffinity×
01Peugeot 108Cars & Mobility19.62×
02Peugeot 307Cars & Mobility15.95×
03Peugeot 5008Cars & Mobility12.85×
04Peugeot 3008Cars & Mobility10.87×
05Peugeot 208Cars & Mobility9.45×
06Peugeot 2008Cars & Mobility7.36×
07Opel MokkaCars & Mobility5.56×
08PeugeotCars & Mobility4.79×
09Hybrid electric vehicleCars & Mobility3.03×
10Carbon dioxideBusiness & Career2.89×
11TargobankBusiness & Career2.73×
12AudiCars & Mobility2.49×
13RefurbedTechnology & Electronics2.43×
14ADACCars & Mobility2.08×
15AutoScout24Cars & Mobility1.90×
16Used carCars & Mobility1.90×
17ElectronicsTechnology & Electronics1.72×
18EBayShopping1.61×
19CommerzbankBusiness & Career1.58×
20CHECK24Business & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot 508 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot 508 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
Convenience OrientationPREMIUM1.36×
Family OrientationCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot 508 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
IndulgenceJOY0.56×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peugeot 508 have in Germany?

Peugeot 508 has an estimated audience of 454,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peugeot 508 fans?

58.5% of Peugeot 508 fans are female, 41.5% are male, with an average age of 32.5 years.

03

Which brands do Peugeot 508 fans like most?

Peugeot 508 fans show strongest brand affinity for Peugeot 108 (19.62×), Peugeot 3008 (10.87×), and Peugeot 5008 (12.85×) over the country average.

04

Where do Peugeot 508 fans live in Germany?

Peugeot 508 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot 508 fans also like?

Beyond Peugeot 508 itself, the audience over-indexes on Peugeot 3008 (10.87×), Peugeot 5008 (12.85×), Peugeot (4.79×), and Peugeot 307 (15.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Peugeot 508 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peugeot 508. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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