Peugeot 508 Audience in Germany
Peugeot 508 has an estimated audience of 466,330 people in Germany. 58.5% are female, 41.5% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 108, Peugeot 3008, Peugeot 5008, Peugeot, Peugeot 307.
The average Peugeot 508 fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 108, Peugeot 3008, Peugeot 5008, with strongest over-indexing on Peugeot 108 (19.62× the country average). Demographically, the Peugeot 508 audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 508 fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 32.5 |
| Estimated audience size | 466,330 |
Audience persona
The typical Peugeot 508 fan in Germany is more female, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 108.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,643 | 1.06× |
| Bayern | 77,228 | 1.03× |
| Baden-Württemberg | 67,625 | 1.06× |
| Niedersachsen | 45,076 | 1× |
| Hessen | 43,184 | 1.22× |
| Sachsen | 24,664 | 1.08× |
| Rheinland-Pfalz | 22,545 | 0.96× |
| Berlin | 19,014 | 0.91× |
| Brandenburg | 14,077 | 0.97× |
| Schleswig-Holstein | 13,366 | 0.8× |
| Sachsen-Anhalt | 12,407 | 1.03× |
| Thüringen | 11,162 | 0.94× |
| Hamburg | 10,870 | 1.03× |
| Mecklenburg-Vorpommern | 7,877 | 0.88× |
| Saarland | 6,967 | 1.22× |
| Bremen | 3,214 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 108 | 19.62× | Cars & Mobility |
| Peugeot 3008 | 10.87× | Cars & Mobility |
| Peugeot 5008 | 12.85× | Cars & Mobility |
| Peugeot | 4.79× | Cars & Mobility |
| Peugeot 307 | 15.95× | Cars & Mobility |
| Peugeot 208 | 9.45× | Cars & Mobility |
| Audi | 2.49× | Cars & Mobility |
| AutoScout24 | 1.9× | Cars & Mobility |
| Spiegel Online | 1.66× | News |
| Targobank | 2.73× | Business & Career |
| EBay | 1.61× | Shopping |
| Carbon dioxide | 2.89× | Business & Career |
| Citroën C1 | 10.5× | Cars & Mobility |
| Hybrid electric vehicle | 3.03× | Cars & Mobility |
| Refurbed | 2.43× | Technology & Electronics |
| Peugeot 2008 | 7.36× | Cars & Mobility |
| Aral AG | 1.67× | Cars & Mobility |
| Opel Mokka | 5.56× | Cars & Mobility |
| ADAC | 2.08× | Cars & Mobility |
| Commerzbank | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.82 |
| Family Orientation | CONSERVATISM | 1.7 |
| Luxury Orientation | PREMIUM | 1.27 |
| Patriotism | CONSERVATISM | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 12.2% |
| Germany | 9.6% |
| Brazil | 7.6% |
See Peugeot 508 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 508 have in Germany?
Peugeot 508 has an estimated audience of 466,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peugeot 508 fans?
58.5% of Peugeot 508 fans are female, 41.5% are male, with an average age of 32.5 years.
Which brands do Peugeot 508 fans like most?
Peugeot 508 fans show strongest brand affinity for Peugeot 108 (19.62×), Peugeot 3008 (10.87×), and Peugeot 5008 (12.85×) over the country average.
Where do Peugeot 508 fans live in Germany?
Peugeot 508 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,643), Bayern (reach 77,228), and Baden-Württemberg (reach 67,625). These three regions account for the largest share of the active audience.
What other brands do Peugeot 508 fans also like?
Beyond Peugeot 508 itself, the audience over-indexes on Peugeot 3008 (10.87×), Peugeot 5008 (12.85×), Peugeot (4.79×), and Peugeot 307 (15.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 508. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.