Peugeot 307 Audience in Germany
Peugeot 307 has an estimated audience of 356,369 people in Germany. 80.8% are female, 19.2% are male, average age 31.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Peugeot 508, Peugeot, Opel Mokka, AutoScout24, Škoda Auto.
The average Peugeot 307 fan in Germany is 31.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Peugeot 508, Peugeot, Opel Mokka, with strongest over-indexing on Peugeot 508 (45.35× the country average). Demographically, the Peugeot 307 audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 307 fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 31.5 |
| Estimated audience size | 356,369 |
Audience persona
The typical Peugeot 307 fan in Germany is more female, around 31.5 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 508.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 54,907 | 0.96× |
| Baden-Württemberg | 51,728 | 1.06× |
| Nordrhein-Westfalen | 45,262 | 0.58× |
| Niedersachsen | 33,984 | 0.98× |
| Hessen | 31,632 | 1.16× |
| Rheinland-Pfalz | 21,383 | 1.2× |
| Sachsen | 18,286 | 1.05× |
| Berlin | 11,967 | 0.75× |
| Schleswig-Holstein | 11,486 | 0.9× |
| Brandenburg | 11,166 | 1.01× |
| Sachsen-Anhalt | 9,601 | 1.04× |
| Thüringen | 8,347 | 0.92× |
| Saarland | 8,216 | 1.88× |
| Hamburg | 6,886 | 0.86× |
| Mecklenburg-Vorpommern | 6,194 | 0.91× |
| Bremen | 2,273 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 508 | 45.35× | Cars & Mobility |
| Peugeot | 10.12× | Cars & Mobility |
| Opel Mokka | 13.78× | Cars & Mobility |
| AutoScout24 | 3.76× | Cars & Mobility |
| Škoda Auto | 4.2× | Cars & Mobility |
| Plug-in hybrid | 5.08× | Cars & Mobility |
| Touring motorcycle | 7.75× | Cars & Mobility |
| Hyundai Santa Fe | 14.92× | Cars & Mobility |
| Dacia Duster | 8.91× | Cars & Mobility |
| Peugeot 5008 | 13.58× | Cars & Mobility |
| Kia Cee'd | 14.44× | Cars & Mobility |
| Opel Corsa | 8.25× | Cars & Mobility |
| Used car | 3.31× | Cars & Mobility |
| Toyota Corolla | 10.67× | Cars & Mobility |
| Toyota Aygo | 13.56× | Cars & Mobility |
| EBay | 2.38× | Shopping |
| City car | 4.78× | Cars & Mobility |
| Toyota Yaris | 9.53× | Cars & Mobility |
| Mazda | 5.13× | Cars & Mobility |
| Peugeot 3008 | 9.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Family Orientation | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.3 |
| Patriotism | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.3% |
| Brazil | 14.4% |
| France | 10.2% |
See Peugeot 307 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 307 have in Germany?
Peugeot 307 has an estimated audience of 356,369 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Peugeot 307 fans?
80.8% of Peugeot 307 fans are female, 19.2% are male, with an average age of 31.5 years.
Which brands do Peugeot 307 fans like most?
Peugeot 307 fans show strongest brand affinity for Peugeot 508 (45.35×), Peugeot (10.12×), and Opel Mokka (13.78×) over the country average.
Where do Peugeot 307 fans live in Germany?
Peugeot 307 fans in Germany are most concentrated in Bayern (reach 54,907), Baden-Württemberg (reach 51,728), and Nordrhein-Westfalen (reach 45,262). These three regions account for the largest share of the active audience.
What other brands do Peugeot 307 fans also like?
Beyond Peugeot 307 itself, the audience over-indexes on Peugeot (10.12×), Opel Mokka (13.78×), AutoScout24 (3.76×), and Škoda Auto (4.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 307. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.