Peugeot 307 Audience in Germany
A data profile of the people who buy, follow and care about Peugeot 307 in Germany — modelled from more than twelve digital signal sources. Peugeot 307 has an estimated audience of 349,566 people in Germany.
The average Peugeot 307 fan in Germany is 31.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peugeot, Opel Mokka, Plug-in hybrid, with strongest over-indexing on Peugeot (12.88× the country average).
Demographically, the Peugeot 307 audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Peugeot 307 fan in Germany is more female, around 31.5 years old, with strong Need for Security tendencies and a notable affinity for Peugeot.
At a glance
The key figures that characterise the Peugeot 307 profile in Germany.
Search interest · 12-month trend
Demographics of Peugeot 307 fans
80.8% are female, 19.2% are male, average age 31.5.
Gender split
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 31.5 |
| Estimated audience size | 349,566 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 5% |
Geography
Where the Peugeot 307 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~8K | 1.80× | |
| 02 | Rheinland-Pfalz | ~20K | 1.18× | |
| 03 | Hessen | ~30K | 1.10× | |
| 04 | Sachsen-Anhalt | ~10K | 1.05× | |
| 05 | Sachsen | ~20K | 1.04× | |
| 06 | Baden-Württemberg | ~50K | 1.03× | |
| 07 | Brandenburg | ~10K | 1.02× | |
| 08 | Niedersachsen | ~30K | 0.98× | |
| 09 | Thüringen | ~9K | 0.98× | |
| 10 | Bayern | ~50K | 0.93× | |
| 11 | Mecklenburg-Vorpommern | ~6K | 0.93× | |
| 12 | Schleswig-Holstein | ~10K | 0.89× | |
| 13 | Bremen | ~3K | 0.85× | |
| 14 | Hamburg | ~7K | 0.84× | |
| 15 | Nordrhein-Westfalen | ~60K | 0.75× | |
| 16 | Berlin | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Peugeot 307 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Mokka | Cars & Mobility | 20.04× | ||
| 02 | Peugeot 408 | Cars & Mobility | 19.55× | ||
| 03 | Peugeot 508 | Cars & Mobility | 15.95× | ||
| 04 | Opel Insignia | Cars & Mobility | 14.94× | ||
| 05 | Hyundai Santa Fe | Cars & Mobility | 14.55× | ||
| 06 | Peugeot | Cars & Mobility | 12.88× | ||
| 07 | Hyundai i30 | Cars & Mobility | 11.53× | ||
| 08 | Toyota Corolla | Cars & Mobility | 10.81× | ||
| 09 | Opel Corsa | Cars & Mobility | 9.27× | ||
| 10 | Nissan Qashqai | Cars & Mobility | 9.02× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 8.83× | ||
| 12 | Dacia Duster | Cars & Mobility | 8.31× | ||
| 13 | Touring motorcycle | Cars & Mobility | 8.08× | ||
| 14 | Citroën | Cars & Mobility | 6.79× | ||
| 15 | Mazda | Cars & Mobility | 5.54× | ||
| 16 | Automobile repair shop | Cars & Mobility | 4.97× | ||
| 17 | Used Cars | Cars & Mobility | 4.76× | ||
| 18 | Used car | Cars & Mobility | 4.38× | ||
| 19 | Michael Schumacher | Sports | 4.30× | ||
| 20 | Škoda Auto | Cars & Mobility | 3.96× |
Personality of the Peugeot 307 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.89× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.41× | |
| Mindfulness | BALANCE | 0.63× | |
| Design Affinity | PREMIUM | 0.67× |
Frequently asked questions
How many fans does Peugeot 307 have in Germany?
Peugeot 307 has an estimated audience of 349,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peugeot 307 fans?
80.8% of Peugeot 307 fans are female, 19.2% are male, with an average age of 31.5 years.
Which brands do Peugeot 307 fans like most?
Peugeot 307 fans show strongest brand affinity for Peugeot (12.88×), Opel Mokka (20.04×), and Plug-in hybrid (8.83×) over the country average.
Where do Peugeot 307 fans live in Germany?
Peugeot 307 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Peugeot 307 fans also like?
Beyond Peugeot 307 itself, the audience over-indexes on Opel Mokka (20.04×), Plug-in hybrid (8.83×), Used car (4.38×), and Peugeot 408 (19.55×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 307. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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