AMSOIL INC. Audience in United States

AMSOIL INC. has an estimated audience of 1,237,508 people in United States. 8.8% are female, 91.2% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Ford Ka, Honda Accord, Enterprise Rent-A-Car, Discount Tire, Nissan Juke.

The average AMSOIL INC. fan in United States is 42.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ford Ka, Honda Accord, Enterprise Rent-A-Car, with strongest over-indexing on Ford Ka (128.57× the country average). Demographically, the AMSOIL INC. audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of AMSOIL INC. fans

Demographic split for AMSOIL INC. audience in United States
MetricValue
Female8.8%
Male91.2%
Average age42.4
Estimated audience size1,237,508

Audience persona

The typical AMSOIL INC. fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for AMSOIL INC. in United States
RegionReachAffinity
Texas114,4991.08×
California79,3510.58×
Florida73,0310.87×
Pennsylvania41,9101.01×
Ohio40,1891.05×
Michigan39,1401.21×
Illinois37,2900.9×
North Carolina34,3380.92×
New York33,7120.49×
Wisconsin31,2141.68×
Georgia31,1630.82×
Tennessee31,1631.26×
Minnesota26,4481.49×
Virginia26,3000.87×
Indiana25,8751.14×
Washington23,4650.95×
Missouri20,8021.04×
Arizona20,4650.81×
Colorado18,9870.97×
New Jersey17,2620.55×
Oklahoma17,1691.25×
Kentucky16,1231.04×
Alabama14,7200.85×
South Carolina14,4390.78×
Maryland14,1390.66×
Iowa13,1731.29×
Massachusetts12,8850.53×
Arkansas11,8501.16×
Oregon11,7580.83×
Louisiana11,6410.73×
Kansas10,9251.12×
Nevada10,4420.87×
Mississippi10,4241.02×
Utah10,0870.91×
Idaho8,6631.4×
Connecticut7,8200.63×
West Virginia7,3411.27×
New Mexico6,4491.04×
Nebraska6,4171.03×
Maine5,7291.29×
Montana4,9731.45×
New Hampshire4,8170.99×
North Dakota4,6321.82×
South Dakota4,4361.55×
Alaska3,3241.26×
Wyoming3,2501.77×
Delaware2,4510.72×
Hawaii2,2370.42×
Rhode Island2,1630.55×
Vermont1,6010.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AMSOIL INC. audience
BrandAffinityCategory
Ford Ka128.57×Cars & Mobility
Honda Accord16.68×Cars & Mobility
Enterprise Rent-A-Car6.89×Cars & Mobility
Discount Tire6.4×Shopping
Nissan Juke31.43×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Nissan Altima18.42×Cars & Mobility
Nissan Rogue14.29×Cars & Mobility
Hyundai i2058.77×Cars & Mobility
Nissan Sentra20×Cars & Mobility
Nissan Qashqai47.27×Cars & Mobility
Nissan Micra49.19×Cars & Mobility
Lexus GX17.28×Cars & Mobility
Lawn mower5.14×Home & Garden
Diesel engine5.98×Cars & Mobility
Toyota Land Cruiser9.14×Cars & Mobility
Kia Forte20×Cars & Mobility
Autism Awareness6.06×Health
Chevrolet Equinox16.82×Cars & Mobility
Rim (wheel)10.01×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AMSOIL INC. audience
TraitClusterScore
PatriotismCONSERVATISM2.28
Need for SecurityCONSERVATISM1.85
Quality AwarenessPREMIUM1.76
Career OrientationPOWER1.63
DIY MentalityTHRILL1.34
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for AMSOIL INC.
CountryShare
United States67.6%
Canada7.3%
Mexico1.4%

See AMSOIL INC. audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does AMSOIL INC. have in United States?

AMSOIL INC. has an estimated audience of 1,237,508 people in United States, concentrated in Texas and California.

What is the gender split and age of AMSOIL INC. fans?

8.8% of AMSOIL INC. fans are female, 91.2% are male, with an average age of 42.4 years.

Which brands do AMSOIL INC. fans like most?

AMSOIL INC. fans show strongest brand affinity for Ford Ka (128.57×), Honda Accord (16.68×), and Enterprise Rent-A-Car (6.89×) over the country average.

Where do AMSOIL INC. fans live in United States?

AMSOIL INC. fans in United States are most concentrated in Texas (reach 114,499), California (reach 79,351), and Florida (reach 73,031). These three regions account for the largest share of the active audience.

What other brands do AMSOIL INC. fans also like?

Beyond AMSOIL INC. itself, the audience over-indexes on Honda Accord (16.68×), Enterprise Rent-A-Car (6.89×), Discount Tire (6.4×), and Nissan Juke (31.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AMSOIL INC.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.