Rascasse Audience Intelligence

AMSOIL INC. Target Market in United States

A data profile of the people who buy, follow and care about AMSOIL INC. in United States — modelled from more than twelve digital signal sources. AMSOIL INC. has an estimated audience of 1,264,855 people in United States.

#2056among Brand in United States#1363in Business & Career

The average AMSOIL INC. fan in United States is 42.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ford Ka, Discount Tire, Nissan Rogue, with strongest over-indexing on Ford Ka (136.36× the country average).

Demographically, the AMSOIL INC. audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AMSOIL INC. fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Ford Ka.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AMSOIL INC. profile in United States.

Audience size
1.3M
in United States
Gender
8.8%♀
91.2% male
Age
42.4
average years
Country rank
#20083
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AMSOIL INC.

8.8% are female, 91.2% are male, average age 42.4.

Fig. 02

Gender split

8.8%
Female
91.2%
Male
Demographic split for AMSOIL INC. audience in United States
MetricValue
Female8.8%
Male91.2%
Average age42.4
Estimated audience size1,264,855
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the AMSOIL INC. audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

67.8%

of the worldwide AMSOIL INC. audience comes from United States.

Worldwide audience distribution share by country for AMSOIL INC.
CountryShare
United States67.8%
Canada7.4%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AMSOIL INC. audience in United States is strongest.

Fig. 05

Top regions by affinity

AMSOIL INC. customers by region in United States
#RegionReachAffinity×
01Wyoming~3K1.90×
02North Dakota~5K1.84×
03South Dakota~5K1.73×
04Wisconsin~30K1.66×
05Montana~5K1.50×
06Minnesota~30K1.44×
07Idaho~9K1.41×
08Iowa~10K1.35×
09Alaska~4K1.35×
10West Virginia~8K1.31×
11Tennessee~30K1.23×
12Maine~5K1.23×
13Oklahoma~20K1.20×
14Michigan~40K1.18×
15Arkansas~10K1.17×
16New Mexico~7K1.13×
17Indiana~30K1.11×
18Kansas~10K1.08×
19Nebraska~6K1.03×
20Missouri~20K1.02×
21Kentucky~20K1.02×
22Mississippi~10K1.02×
23New Hampshire~5K1.02×
24Texas~100K0.99×
25Ohio~40K0.99×
26Pennsylvania~40K0.96×
27Utah~10K0.92×
28Colorado~20K0.91×
29North Carolina~30K0.89×
30Washington~20K0.89×
31Arizona~20K0.85×
32Alabama~10K0.85×
33Nevada~10K0.85×
34Florida~70K0.84×
35Illinois~30K0.84×
36Vermont~2K0.84×
37Virginia~30K0.83×
38Oregon~10K0.82×
39South Carolina~10K0.80×
40Georgia~30K0.77×
41Louisiana~10K0.75×
42Delaware~2K0.73×
43Maryland~10K0.67×
44Connecticut~8K0.62×
45Rhode Island~2K0.60×
46California~70K0.55×
47New Jersey~20K0.53×
48Massachusetts~10K0.52×
49New York~30K0.49×
50Hawaii~3K0.48×
Fig. 06

Affinity by region

Affinity by region — AMSOIL INC., United States
0.48×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AMSOIL INC. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AMSOIL INC. audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility136.36×
02Hyundai i20Cars & Mobility61.82×
03Nissan MicraCars & Mobility50.00×
04Nissan JukeCars & Mobility29.33×
05Nissan RogueCars & Mobility20.00×
06Hyundai ElantraCars & Mobility20.00×
07Nissan SentraCars & Mobility20.00×
08Nissan PathfinderCars & Mobility18.53×
09Toyota YarisCars & Mobility18.33×
10Ford EscapeCars & Mobility16.50×
11Honda AccordCars & Mobility14.76×
12Acura MDXCars & Mobility14.08×
13Honda PilotCars & Mobility12.03×
14Discount TireShopping8.00×
15MotorboatCars & Mobility7.93×
16Kia MotorsCars & Mobility7.01×
17Motorcycle accessoriesCars & Mobility6.49×
18Lawn mowerHome & Garden5.94×
19Enterprise Rent-A-CarCars & Mobility5.72×
20Solar energyHome & Garden4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AMSOIL INC. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AMSOIL INC. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.94×
Quality AwarenessPREMIUM2.27×
Need for SecurityCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AMSOIL INC. audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
CreativityOPEN0.55×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AMSOIL INC.'s target market in United States?

AMSOIL INC.'s target market in United States covers an estimated 1,264,855 people, concentrated in Texas and California.

02

What is the gender split and age of AMSOIL INC. customers?

8.8% of the AMSOIL INC. audience are female, 91.2% are male, with an average age of 42.4 years.

03

Which brands do AMSOIL INC. fans like most?

AMSOIL INC. fans show strongest brand affinity for Ford Ka (136.36×), Discount Tire (8×), and Nissan Rogue (20×) over the country average.

04

Where do AMSOIL INC. fans live in United States?

AMSOIL INC. fans in United States are most concentrated in Texas (reach ~100K), California (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do AMSOIL INC. fans also like?

Beyond AMSOIL INC. itself, the audience over-indexes on Discount Tire (8×), Nissan Rogue (20×), Honda Accord (14.76×), and Enterprise Rent-A-Car (5.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See AMSOIL INC. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AMSOIL INC.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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