Trick-or-treating Audience in Germany
Trick-or-treating has an estimated audience of 321,838 people in Germany. 62.3% are female, 37.7% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Oblivion (2013 film), Mila Kunis, Leggings, Superman.
The average Trick-or-treating fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Oblivion (2013 film), Mila Kunis, with strongest over-indexing on Harry Potter (2.92× the country average). Demographically, the Trick-or-treating audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Trick-or-treating fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 31.8 |
| Estimated audience size | 321,838 |
Audience persona
The typical Trick-or-treating fan in Germany is more female, around 31.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,344 | 1.01× |
| Bayern | 59,264 | 1.15× |
| Baden-Württemberg | 46,895 | 1.07× |
| Niedersachsen | 27,305 | 0.87× |
| Hessen | 25,242 | 1.03× |
| Rheinland-Pfalz | 18,278 | 1.13× |
| Sachsen | 17,071 | 1.08× |
| Berlin | 16,899 | 1.17× |
| Brandenburg | 10,008 | 1× |
| Schleswig-Holstein | 9,231 | 0.8× |
| Thüringen | 8,606 | 1.05× |
| Sachsen-Anhalt | 8,514 | 1.02× |
| Hamburg | 5,962 | 0.82× |
| Mecklenburg-Vorpommern | 5,479 | 0.89× |
| Saarland | 4,176 | 1.06× |
| Bremen | 2,316 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.92× | Movies & TV |
| Oblivion (2013 film) | 9.83× | Movies & TV |
| Mila Kunis | 9.83× | Movies & TV |
| Leggings | 4.95× | Fashion & Accessoires |
| Superman | 3.29× | Movies & TV |
| Livemusic | 3.41× | Music & Radio |
| Immowelt | 3.02× | Home & Garden |
| Batman | 2.5× | Movies & TV |
| Spiegel Online | 1.92× | News |
| Henry Cavill | 5.29× | Movies & TV |
| Brie Larson | 9.83× | Movies & TV |
| Do it yourself (DIY) | 1.88× | Home & Garden |
| REWE | 1.83× | Shopping |
| The Lord of the Rings | 6.27× | Movies & TV |
| Travel Blogger | 5.46× | Travel & Leisure |
| Disneyland | 3.6× | Travel & Leisure |
| Aldi | 1.7× | Shopping |
| Real property | 3.5× | Home & Garden |
| Lip gloss | 4.21× | Beauty & Wellness |
| Ski resort | 3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.83 |
| Price Sensitivity | PREMIUM | 1.69 |
| Pet Ownership | JOY | 1.67 |
| Extroversion | THRILL | 1.67 |
| Travelling | THRILL | 1.62 |
| Urban Lifestyle | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.3% |
| Japan | 9.4% |
| United Kingdom | 6.7% |
See Trick-or-treating audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trick-or-treating have in Germany?
Trick-or-treating has an estimated audience of 321,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trick-or-treating fans?
62.3% of Trick-or-treating fans are female, 37.7% are male, with an average age of 31.8 years.
Which brands do Trick-or-treating fans like most?
Trick-or-treating fans show strongest brand affinity for Harry Potter (2.92×), Oblivion (2013 film) (9.83×), and Mila Kunis (9.83×) over the country average.
Where do Trick-or-treating fans live in Germany?
Trick-or-treating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,344), Bayern (reach 59,264), and Baden-Württemberg (reach 46,895). These three regions account for the largest share of the active audience.
What other brands do Trick-or-treating fans also like?
Beyond Trick-or-treating itself, the audience over-indexes on Oblivion (2013 film) (9.83×), Mila Kunis (9.83×), Leggings (4.95×), and Superman (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trick-or-treating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.