Rascasse Audience Intelligence

Trick-or-treating Audience in Germany

A data profile of the people who buy, follow and care about Trick-or-treating in Germany — modelled from more than twelve digital signal sources. Trick-or-treating has an estimated audience of 321,838 people in Germany.

#5932among Topic in Germany#327in Kids & Family

The average Trick-or-treating fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oblivion (2013 film), Mila Kunis, Harry Potter, with strongest over-indexing on Oblivion (2013 film) (9.83× the country average).

Demographically, the Trick-or-treating audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trick-or-treating fan in Germany is more female, around 31.8 years old, with strong Extroversion tendencies and a notable affinity for Oblivion (2013 film).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trick-or-treating profile in Germany.

Audience size
322K
in Germany
Gender
62.3%♀
37.7% male
Age
31.8
average years
Country rank
#16481
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trick-or-treating fans

62.3% are female, 37.7% are male, average age 31.8.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Trick-or-treating audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age31.8
Estimated audience size321,838
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Trick-or-treating audience in Germany
Age bracketShare%
16-1939%
20-2921%
30-3918%
40-4916%
50+6%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Trick-or-treating audience comes from Germany.

Worldwide audience distribution share by country for Trick-or-treating
CountryShare
United States57.2%
Japan9.4%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trick-or-treating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trick-or-treating fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.10×
02Bayern~60K1.09×
03Berlin~20K1.09×
04Sachsen~20K1.07×
05Saarland~4K1.06×
06Baden-Württemberg~50K1.05×
07Thüringen~9K1.05×
08Sachsen-Anhalt~9K1.03×
09Brandenburg~10K1.02×
10Hessen~20K1.00×
11Nordrhein-Westfalen~70K0.97×
12Mecklenburg-Vorpommern~6K0.96×
13Bremen~3K0.96×
14Niedersachsen~30K0.88×
15Hamburg~6K0.88×
16Schleswig-Holstein~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Trick-or-treating, Germany
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trick-or-treating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trick-or-treating audience
#·InterestCategoryAffinity×
01Oblivion (2013 film)Movies & TV9.83×
02Mila KunisMovies & TV9.83×
03Brie LarsonMovies & TV9.83×
04Rose LeslieMovies & TV9.83×
05Wale (rapper)Music & Radio9.83×
06Pitbull (rapper)Music & Radio8.83×
07Joe CockerMusic & Radio7.87×
08Catherine O'HaraMovies & TV6.51×
09Teddy bearKids & Family6.42×
10Henry CavillMovies & TV6.09×
11Body paintingBeauty & Wellness5.63×
12Walt Disney WorldTravel & Leisure4.73×
13Sunday BrunchKids & Family4.49×
14Crime fictionLiterature3.93×
15LeggingsFashion & Accessoires3.36×
16Millie Bobby BrownMovies & TV3.14×
17SupermanMovies & TV2.64×
18HugendubelShopping2.50×
19ZaraShopping2.28×
20Harry PotterMovies & TV2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trick-or-treating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trick-or-treating audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.68×
Pet OwnershipJOY1.57×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trick-or-treating audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Sports ActivityPOWER0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trick-or-treating have in Germany?

Trick-or-treating has an estimated audience of 321,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trick-or-treating fans?

62.3% of Trick-or-treating fans are female, 37.7% are male, with an average age of 31.8 years.

03

Which brands do Trick-or-treating fans like most?

Trick-or-treating fans show strongest brand affinity for Oblivion (2013 film) (9.83×), Mila Kunis (9.83×), and Harry Potter (2.05×) over the country average.

04

Where do Trick-or-treating fans live in Germany?

Trick-or-treating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Trick-or-treating fans also like?

Beyond Trick-or-treating itself, the audience over-indexes on Mila Kunis (9.83×), Harry Potter (2.05×), Henry Cavill (6.09×), and Walt Disney World (4.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Trick-or-treating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trick-or-treating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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