Towing Audience in United States

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Towing has an estimated audience of 3,805,108 people in United States. 21.8% are female, 78.2% are male, average age 41.6. Top regions: Tennessee, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hipster, Governor of Michigan, Historic site, Vocal harmony.

The average Towing fan in United States is 41.6 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hipster, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Towing audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Towing fans

Demographic split for Towing audience in United States
MetricValue
Female21.8%
Male78.2%
Average age41.6
Estimated audience size3,805,108

Audience persona

The typical Towing fan in United States is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Towing in United States
RegionReachAffinity
Tennessee610,1307.99×
Texas420,6731.29×
Florida378,9921.47×
California323,7470.77×
Illinois308,9432.44×
New York134,6060.63×
North Carolina120,0371.05×
Georgia95,8570.82×
Ohio94,6100.81×
Washington91,2761.2×
Virginia88,7070.96×
Massachusetts86,7381.16×
Michigan84,8580.85×
Pennsylvania83,2630.65×
Arizona71,4600.92×
Missouri63,9201.04×
Indiana58,1620.84×
Oregon57,5021.32×
New Jersey56,0500.58×
South Carolina54,5030.95×
Colorado52,8960.88×
Wisconsin39,0730.68×
Iowa37,9201.21×
Minnesota37,5000.69×
Maryland37,0680.57×
Kentucky34,3010.72×
Alabama34,0250.64×
Arkansas33,2831.06×
Louisiana33,0150.67×
Oklahoma29,8120.71×
Nevada26,9330.73×
Utah25,0340.73×
Connecticut25,0260.66×
New Mexico20,8701.09×
Kansas20,0730.67×
Mississippi18,2180.58×
Idaho14,8870.78×
Nebraska14,0670.74×
Hawaii12,4340.76×
West Virginia11,4410.65×
Alaska11,0891.36×
Maine8,3350.61×
New Hampshire8,0850.54×
Montana7,5840.72×
Washington, District of Columbia7,3780.65×
Rhode Island6,7180.55×
Wyoming6,0331.07×
North Dakota5,4230.69×
Vermont5,2900.79×
South Dakota5,2880.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Towing audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hipster11.96×Politics & Society
Governor of Michigan8.91×Politics & Society
Historic site4.69×Arts & Culture
Vocal harmony4.4×Music & Radio
Urban Outfitters1.69×Shopping
Wok5.49×Food & Beverages
N1 road (South Africa)3.41×Travel & Leisure
La Jolla6.69×Travel & Leisure
Grinch2.8×Movies & TV
Cherish (group)7.33×Music & Radio
Hibachi5.1×Food & Beverages
Home staging3.39×Home & Garden
JDSU1.83×Business & Career
El Paso County, Colorado7.68×Travel & Leisure
Jesse Plemons2×Movies & TV
ABC 7 Chicago2.46×Movies & TV
WESH2.7×Movies & TV
Goop2.95×Internet & Social Media
MK2.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Towing audience
TraitClusterScore
Family OrientationCONSERVATISM2.58
Career OrientationPOWER1.9
PatriotismCONSERVATISM1.67
Need for SecurityCONSERVATISM1.61
Quality AwarenessPREMIUM1.51
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Towing
CountryShare
United States56.3%
Australia9.7%
Canada7.4%

See Towing audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Towing have in United States?

Towing has an estimated audience of 3,805,108 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Towing fans?

21.8% of Towing fans are female, 78.2% are male, with an average age of 41.6 years.

Which brands do Towing fans like most?

Towing fans show strongest brand affinity for Keene, New Hampshire (675×), Hipster (11.96×), and Governor of Michigan (8.91×) over the country average.

Where do Towing fans live in United States?

Towing fans in United States are most concentrated in Tennessee (reach 610,130), Texas (reach 420,673), and Florida (reach 378,992). These three regions account for the largest share of the active audience.

What other brands do Towing fans also like?

Beyond Towing itself, the audience over-indexes on Hipster (11.96×), Governor of Michigan (8.91×), Historic site (4.69×), and Vocal harmony (4.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Towing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.