Towing Audience in Germany
Towing has an estimated audience of 233,744 people in Germany. 49.6% are female, 50.4% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Max Verstappen, Opel Mokka, Pedro Pascal, Lewis Hamilton.
The average Towing fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Max Verstappen, Opel Mokka, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Towing audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Towing fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.7 |
| Estimated audience size | 233,744 |
Audience persona
The typical Towing fan in Germany is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,224 | 1.04× |
| Bayern | 33,051 | 0.88× |
| Baden-Württemberg | 29,573 | 0.93× |
| Hessen | 22,028 | 1.24× |
| Niedersachsen | 19,415 | 0.86× |
| Rheinland-Pfalz | 16,389 | 1.4× |
| Berlin | 10,291 | 0.98× |
| Sachsen | 9,684 | 0.84× |
| Schleswig-Holstein | 8,197 | 0.98× |
| Thüringen | 6,779 | 1.14× |
| Hamburg | 5,997 | 1.14× |
| Brandenburg | 5,895 | 0.81× |
| Mecklenburg-Vorpommern | 5,425 | 1.22× |
| Sachsen-Anhalt | 5,305 | 0.88× |
| Bremen | 2,029 | 1.02× |
| Saarland | 1,900 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Max Verstappen | 20.87× | Sports |
| Opel Mokka | 16.08× | Cars & Mobility |
| Pedro Pascal | 9.03× | Movies & TV |
| Lewis Hamilton | 10.48× | Sports |
| Subaru | 11.59× | Cars & Mobility |
| Car wash | 7.42× | Cars & Mobility |
| Dakar Rally | 16.49× | Sports |
| BMW i8 | 19.06× | Cars & Mobility |
| Automobile repair shop | 5.98× | Cars & Mobility |
| Toyota Corolla | 12.73× | Cars & Mobility |
| Carcare | 5.52× | Cars & Mobility |
| Hatchback | 5× | Cars & Mobility |
| NASCAR | 13.64× | Sports |
| Photovoltaics | 4.94× | Home & Garden |
| Used car | 3.79× | Cars & Mobility |
| Toyota Land Cruiser | 10.29× | Cars & Mobility |
| 5G | 17.34× | Technology & Electronics |
| Solar power | 4.41× | Home & Garden |
| Subcompact car | 10.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.97 |
| Extroversion | THRILL | 1.79 |
| Sports Activity | POWER | 1.76 |
| Design Affinity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.54 |
| Travelling | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| Australia | 9.7% |
| Canada | 7.4% |
See Towing audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Towing have in Germany?
Towing has an estimated audience of 233,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Towing fans?
49.6% of Towing fans are female, 50.4% are male, with an average age of 44.7 years.
Which brands do Towing fans like most?
Towing fans show strongest brand affinity for Jotex (78.71×), Max Verstappen (20.87×), and Opel Mokka (16.08×) over the country average.
Where do Towing fans live in Germany?
Towing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,224), Bayern (reach 33,051), and Baden-Württemberg (reach 29,573). These three regions account for the largest share of the active audience.
What other brands do Towing fans also like?
Beyond Towing itself, the audience over-indexes on Max Verstappen (20.87×), Opel Mokka (16.08×), Pedro Pascal (9.03×), and Lewis Hamilton (10.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Towing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.