Invoice Audience in United States

Invoice logo

Invoice has an estimated audience of 3,951,755 people in United States. 57.2% are female, 42.8% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Kendra Scott, Hipster, Cam Ward, Goop.

The average Invoice fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Kendra Scott, Hipster, with strongest over-indexing on Historic site (4.48× the country average). Demographically, the Invoice audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Invoice fans

Demographic split for Invoice audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.4
Estimated audience size3,951,755

Audience persona

The typical Invoice fan in United States is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Invoice in United States
RegionReachAffinity
California663,6861.53×
Texas504,3781.48×
Florida374,5951.4×
New York340,1151.54×
Georgia177,4971.46×
Illinois143,5881.09×
North Carolina132,0811.11×
Pennsylvania118,7110.89×
New Jersey109,0501.09×
Virginia106,5131.11×
Ohio99,5780.82×
Michigan91,5250.89×
Massachusetts85,9541.1×
Tennessee84,6301.07×
Washington82,2131.04×
Arizona81,7371.01×
Maryland73,9021.09×
Colorado65,8281.06×
South Carolina63,9591.08×
Indiana62,9280.87×
Alabama58,6701.06×
Missouri56,5060.89×
Louisiana53,4141.05×
Minnesota48,8030.86×
Oregon47,0051.04×
Wisconsin43,6980.74×
Oklahoma43,4250.99×
Nevada39,6771.04×
Connecticut39,1550.99×
Kentucky39,1070.79×
Utah38,9371.1×
Mississippi34,8441.07×
Arkansas34,8331.07×
Kansas28,3100.91×
Iowa25,5710.79×
Hawaii20,3871.2×
New Mexico19,5310.99×
Idaho19,0520.96×
Nebraska18,1130.91×
Washington, District of Columbia15,7851.33×
New Hampshire11,8510.76×
Maine11,5680.82×
West Virginia11,2080.61×
Rhode Island10,8640.86×
Delaware9,4470.87×
Montana9,2620.84×
Alaska6,1700.73×
South Dakota6,1610.67×
North Dakota6,1090.75×
Vermont5,9770.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Invoice audience
BrandAffinityCategory
Historic site4.48×Arts & Culture
Kendra Scott2.38×Fashion & Accessoires
Hipster6.7×Politics & Society
Cam Ward2.61×Sports
Goop3.12×Internet & Social Media
JDSU1.69×Business & Career
Hauptschule7.73×Kids & Family
Governor of Michigan4.01×Politics & Society
Grinch2.05×Movies & TV
Fairy godmother3.67×Literature
Nebraska Cornhuskers football1.65×Sports
Cherish (group)4.9×Music & Radio
MK1.81×Music & Radio
Home staging2.21×Home & Garden
Vocal harmony1.88×Music & Radio
John Havlicek6.49×Sports
Cryptic crossword6.33×Technology & Electronics
Wok2.64×Food & Beverages
YouTube Red7.64×Movies & TV
Corona (band)2.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Invoice audience
TraitClusterScore
Quality AwarenessPREMIUM2.71
Career OrientationPOWER2.09
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.33
Need for SecurityCONSERVATISM1.32
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Invoice
CountryShare
United States20.9%
Taiwan10.6%
Romania6.6%

See Invoice audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Invoice have in United States?

Invoice has an estimated audience of 3,951,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Invoice fans?

57.2% of Invoice fans are female, 42.8% are male, with an average age of 43.4 years.

Which brands do Invoice fans like most?

Invoice fans show strongest brand affinity for Historic site (4.48×), Kendra Scott (2.38×), and Hipster (6.7×) over the country average.

Where do Invoice fans live in United States?

Invoice fans in United States are most concentrated in California (reach 663,686), Texas (reach 504,378), and Florida (reach 374,595). These three regions account for the largest share of the active audience.

What other brands do Invoice fans also like?

Beyond Invoice itself, the audience over-indexes on Kendra Scott (2.38×), Hipster (6.7×), Cam Ward (2.61×), and Goop (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Invoice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.